Resources for Hockey Canada Members

---

Janes All In – November 16th to November 23rd 2020 (November 16th launch at 3 PM ET)

Web banners & social graphics here:

• Member assets HERE

Banner hyperlinks are: 

• English:  www.hockeycanada.ca/allin
• French:  www.hockeycanada.ca/tousensemble

Messaging:

English : 

Janes and Hockey Canada are ALL IN on growing the game together.  

We want you to help us celebrate the women who have led Team Canada from local rinks to the world stage.

Who are the leaders, the innovators, the movers, the originators who took our game to the next level and laid the foundation for today’s National Women’s Team?

Until November 23, vote for your top six favourite women’s hockey legends below.  Then tune into TSN or RDS on December 26 to see how Canada’s favourite women’s hockey players will be celebrated during the 2021 IIHF World Junior Championship.

French :  

Janes et Hockey Canada sont TOUS ENSEMBLE pour assurer l’essor du hockey féminin. Vous pouvez aider à honorer les femmes qui se sont illustrées avec Équipe Canada, des patinoires communautaires à la scène mondiale.

Qui sont les chefs de file, les innovatrices, les femmes d’action et les précurseures qui ont fait passer le sport du Canada au prochain niveau et forgé les bases de l’équipe nationale féminine d’aujourd'hui?
Jusqu’au 23 novembre, votez pour vos six athlètes préférées du hockey féminin. Le 26 décembre, suivez TSN/RDS pour voir comment les légendes du Canada seront honorées sur les masques des gardiens de but de l’équipe nationale junior du Canada lors du Championnat mondial junior 2021 de l’IIHF.

Social Media instructions:

Always include both tags on Instagram posts 

• English: @HockeyCanada , @janes_Foods (Instagram only)
• French: @HockeyCanada_fr 

Hashtags are :  

• English:   #JanesALLIN 
• French:   #JanesTOUSENSEMBLE

2019-20 Annual Report

• Download

Operation: Puck Drop – November 9th to November 23rd 2020 (November 9th launch at 4 PM ET)

Web banners & social graphics here:

• Member assets HERE

Banner hyperlinks are: 

• English : www.operationpuckdrop.ca
• French : www.operationpuckdrop.ca/fr

Messaging as of Nov 9th @ 4 PM:

• English : Want to build an outdoor rink in your backyard? We can help. Enter the Canadian Tire Operation: Puck Drop contest now!
• French :  Vous voulez construire une patinoire dans votre cour arrière? On peut vous aider. participez

Messaging options after November 9th at 4 PM ET :

• English: Score a new outdoor hockey rink with an assist from us, enter Canadian Tire’s Operation: Puck Drop contest today
• French: Votre but : une patinoire de hockey dans votre cour. Notre but : vous aider. Participez à l’Opération : re-mise au jeu

Social Media instructions:

Always include both tags on Instagram posts 

• English: @HockeyCanada , @CanadianTire
• French: @HockeyCanada_fr , @CanadianTire

Hashtags are :  

• English: #OperationPuckDrop
• French: NA

BFL Female Coach of the Year social media copy options

Download ad banners HERE

• Do you know a coach who goes above and beyond behind the bench, helping young girls live their hockey dreams? Nominate her today and she could be a BFL Female Coach of the Year! Learn more at www.hockeycanada.ca/bflcoach.
• BFL Canada and Hockey Canada want to know – do you know a woman who goes above and beyond behind the bench? Nominate her today! www.hockeycanada.ca/bflcoach 
• The hunt is on once again for Canada’s best women’s hockey coaches! Learn all about the BFL Female Coach of the Year program at www.hockeycanada.ca/bflcoach 

Tag @HockeyCanada on Twitter, Facebook and Instagram
Tag @BFLCanada on Twitter and Facebook

NHL/NHLPA First Shift – Winter and Spring Programs 2021 (November 4th launch at 12 PM ET)

Web banners here

• Download

Banner hyperlinks are 

• English : www.firstshift.ca  
• French : www.firstshift.ca/fr/

Messaging prior to Nov.4th :

• English : REMINDER! Registration for nationwide programs opens on Wednesday, November 4that 12PM EST. Please register at www.firstshift.ca
• French : RAPPEL! La période d’inscription pour les programmes partout au pays débute à 12 h HNE le mercredi 4 novembre. Pour vous inscrire, veuillez visiter le www.PremierePresence.ca

Messaging options after November 4th at 12 PM ET :

• English:
  • Have a child aged 6-10 that is ready to fall in love with hockey? Visit www.firstshift.ca to learn more. #FirstShiftHockey 
  • For children aged 6-10, your first shift will change everything! To learn more visit www.firstshift.ca  #FirstShiftHockey 
  • Want your child to try hockey in an accessible, affordable, safe and fun way? #FirstShiftHockey is for you! www.firstshift.ca/locations  
  • #FirstShiftHockey offers new-to-hockey families a program that is accessible, affordable, safe and most importantly, fun! www.firstshift.ca/locations     
  • Participant registration is now open for the #FirstShiftHockey.  To register, please visit www.firstshift.ca/locations  
  • Is your child between 6-10 years old? Are they interested in trying hockey for the first time? To learn more, visit www.firstshift.ca  
• French:
  • Vous avez un jeune de 6 à 10 ans prêt à tomber amoureux du hockey? Visitez le www.PremierePresence.ca  pour plus de détails. #PremierePresenceHockey  
  • Pour les enfants de 6 à 10 ans, votre première présence changera tout! Pour plus de détails, visitez le www.PremierePresence.ca #PremierePresenceHockey 
  • Votre enfant veut essayer le hockey de façon accessible, abordable, sécuritaire et amusante? La #PremierePresenceHockey est pour vous! www.firstshift.ca/fr/emplacements/
  • La #PremierePresenceHockey offre un programme accessible, abordable, sécuritaire et surtout amusant aux familles débutantes au hockey! www.firstshift.ca/fr/emplacements/
  • Les inscriptions au programme #PremierePresenceHockey sont maintenant ouvertes. Pour vous inscrire, visitez le www.firstshift.ca/fr/emplacements/
  • Votre enfant est-il âgé de 6 à 10 ans? Aimerait-il découvrir le hockey? Pour en savoir plus, visitez le www.PremierePresence.ca

Social Media instructions:

• Always include all 4 tags on Instagram photo posts 
  • English: @HockeyCanada , @BauerHockey , @NHL, @NHLPA 
  • French: @HockeyCanada_fr , @BauerHockey , @NHL, @NHLPA

Hashtags are :  

• English: #FirstShiftHockey 
• French: #PremierePresenceHockey 

Hockey Canada Foundation Assit Fund Launch

NOTE: The materials are not to go live until Monday Oct. 19 at Xam MT but please check website in case there is a delay.

• HCF Assist Fund Media Toolkit (EN/FR)
• Assist Fund Member logo lock (EN/FR)

Heritage Jersey Launch

NOTE: The materials are not to go live until the Jersey is launched on hockeycanada.ca. Currently scheduled to go out Thursday Oct. 8 at 9am MT but please check website in case there is a delay.

• Heritage Jersey Launch Media Toolkit (EN/FR)
  NOTE: link to: https://shop.hockeycanada.ca/ and https://boutique.hockeycanada.ca/
• Promo Video (EN/FR)

Social Media Instructions (also inlcuded in media kit)

1. Amplify (ie. share/retweet) Hockey Canada’s posts on Twitter, Facebook, Instagram and LinkedIn (posts will go live around 9 am MT)
2. Create your own posts that include the following:

• Tag: @hockeycanada on Twitter, Facebook, Instagram and LinkedIn
• Key phrases: One Leaf. All Heart. / Limited Edition Heritage Jersey (not a “third jersey”)
• URL: shop.hockeycanada.ca
• CTA: Encourage followers to purchase jersey via shop.hockeycanada.ca and/or at Sport Chek
• Visual asset: Can use video, still graphics or photos
• Hashtag: n/a

Hockey Canada Community

• HC Scotiabank Champions Media Toolkit (EN/FR)
  NOTE: link to: https://www.hockeycanada.ca/en-ca/hockey-programs/community/champions/nominate

Return to Hockey

• Hockey Equipment Relief Program Media Toolkit (EN/FR)
• Player Evaluation/Selection (EN/FR)
• Guideline for Coach Training (EN/FR)
• Officiating Points of Focus (EN/FR)
• Officiating Guidelines & FAQ for a Return to Hockey (EN/FR)
• Seasonal Structure - Alternative Skills Appendix (EN/FR)
• Seasonal Structure (EN/FR)
• Regulatory Review (EN/FR)
• Safety Guidelines and FAQ (EN/FR)
• Return to Hockey - Member Template (EN/FR)
• T. Renney, S. Smith, M. Brind'amour video (EN/FR/BIL)
• T. Renney, S. Smith, M. Brind'amour social media post (EN/FR)
• Social media assets, banner ads (EN/FR)
• NOTE: link to hockeycanada.ca/returntohockey

Canadian Player Pathways

• Timbits U7, U9 and U11 Player Pathways (EN/FR)

Esso | Esso FunDays

• 2020 Esso Fun Days Manual (EN/FR)
• Host an Esso FunDay Promotional assets (EN/FR)
• NOTE: link to : https://www.hockeycanada.ca/en-ca/hockey-programs/female/esso-fun-days/how-to-host

TELUS | The Code

• The Code Virtual Workshop ad banners and social media assets | June 19, 2020 (EN)
• 2019-20 TELUS The Code Promotional assets (EN/FR)

Age Division Name Change

• New Name, Old Name, Age Range Chart (EN/FR)
• U7 Timbits videos | Intro, Lays Foundation, Tom Renney, Paul Carson (EN/FR)
• U9 videos | Guidelines, About More, Danielle Goyette (EN/FR)
• U9 Half-ice ad banners (EN/FR)
• Cross, half and full ice icons (EN/FR)

Make Hockey More – Brand Campaign

• Video, ad banner and social media assets (EN/FR)
• Content calendar

Adult Rec. Hockey | Adult Safe Hockey League (ASHL)

• Adult Rec. | ASHL web content (EN/FR)
• ASHL web banner ads and social media graphics (EN/FR)
• ASHL promotional videos (EN)

Concussion Awareness App

• Web Banner Ads (EN/FR)