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TELUS: The Code – 20-21

Assets can be found here:

Banner hyperlinks are: 

Messaging in New Year, Jan 2021:

  • English : TELUS and Hockey Canada have developed free customized resources to support the hockey community in building and maintaining a healthy relationship with technology to ensure we become the best players, coaches and parents that we can be both on and off the ice. New among the resources are The Code adult and youth workshops both available online. These workshops can be completed individually at home, or your hockey organization can offer to deliver workshops in a group setting (online or in a classroom setting depending on regional restrictions) for coaches, parents and volunteers.
  • French :  TELUS et Hockey Canada ont conçu des ressources personnalisées gratuites pour soutenir la communauté du hockey dans l’établissement et le maintien de relations saines grâce à la technologie et ainsi veiller à ce que nous atteignions notre plein potentiel comme joueurs, entraîneurs, parents et bénévoles tant sur la glace qu’ailleurs. Parmi les nouvelles ressources, il y a des ateliers du Code pour les adultes et les jeunes, qui sont tous deux accessibles en ligne. Ces ateliers à l’intention des joueurs, des entraîneurs, des parents et des bénévoles peuvent être suivis individuellement à la maison ou être offerts à des groupes par votre organisation de hockey (en ligne ou dans une salle de classe, selon les restrictions régionales).

Social Media instructions:

  • Always include both tags on Instagram posts 
    • English: @HockeyCanada, @telus
    • French: @HockeyCanada_fr, @telusfr

Hashtags are :  

  • English: #EndBullying
  • French: #ZéroIntimidation

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