Resources for Hockey Canada Members

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2021 Black History Month

Assets can be found here:

• Black History Month Assets
• Willie O'Ree Assets

Banner hyperlinks are: 

• English : https://www.hockeycanada.ca/bhm
• French : https://www.hockeycanada.ca/mhn

Messaging:

• English : -
• French :  -

Social Media instructions:

• Always include both tags on Instagram posts 
• English: @HockeyCanada
• French: @HockeyCanada_fr

Hashtags are :  

• English: -
• French: -

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Chevrolet Good Deeds Cup – Phase 2 – February 13 – February 24 (Regional Finalist/Voting Phase)

Assets can be found here:

• Web Banners & Emails
• 2021 Chevrolet Good Deeds Cup – Social Assets for Members

Banner hyperlinks are: 

• English : www.chevroletgooddeedscup.ca   
• French : www.coupedesbonnesactionschevrolet.ca

Messaging as of February 13:

• English : The Chevrolet Good Deeds Cup Regional Finalists are in! Vote for your favourite Good Deed Idea by Feb 24.
• French : Les finalistes régionaux de la Coupe des bonnes actions Chevrolet ont été nommés! Votez pour votre idée de bonne action préférée d’ici le 24 février.

Social Media instructions:

• Great opportunity to celebrate the entry from your Branch and drive voting
• Retweet, repost @ChevroletCanada, @HockeyCanada or Ambassador/Influencer as you see fit
• Reminder – Winning branch receives $10,000 from Chevrolet 
• Always include both tags on any social media posts 
• English: @HockeyCanada , @ChevroletCanada
• French: @HockeyCanada_fr , @Chevroletcanada 

Hashtags are :  

• English: #GoodDeedsCup
• French: #CoupeDesBonnesActions

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TELUS: The Code – 20-21

Assets can be found here:

• The Code 20-21 Member Assets

Banner hyperlinks are: 

• English : https://hockeycanada.ca/en-ca/hockey-programs/safety/the-code
• French : https://hockeycanada.ca/fr-ca/hockey-programs/safety/the-code

Messaging in New Year, Jan 2021:

• English : TELUS and Hockey Canada have developed free customized resources to support the hockey community in building and maintaining a healthy relationship with technology to ensure we become the best players, coaches and parents that we can be both on and off the ice. New among the resources are The Code adult and youth workshops both available online. These workshops can be completed individually at home, or your hockey organization can offer to deliver workshops in a group setting (online or in a classroom setting depending on regional restrictions) for coaches, parents and volunteers.
• French :  TELUS et Hockey Canada ont conçu des ressources personnalisées gratuites pour soutenir la communauté du hockey dans l’établissement et le maintien de relations saines grâce à la technologie et ainsi veiller à ce que nous atteignions notre plein potentiel comme joueurs, entraîneurs, parents et bénévoles tant sur la glace qu’ailleurs. Parmi les nouvelles ressources, il y a des ateliers du Code pour les adultes et les jeunes, qui sont tous deux accessibles en ligne. Ces ateliers à l’intention des joueurs, des entraîneurs, des parents et des bénévoles peuvent être suivis individuellement à la maison ou être offerts à des groupes par votre organisation de hockey (en ligne ou dans une salle de classe, selon les restrictions régionales).

Social Media instructions:

• Always include both tags on Instagram posts 
• English: @HockeyCanada, @telus
• French: @HockeyCanada_fr, @telusfr

Hashtags are :  

• English: #EndBullying
• French: #ZéroIntimidation

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Chevrolet Good Deeds Cup – December 20th – January 28th (Submission Phase)

Assets can be found here:

• Web Banners, Coaches Email, FAQ’s and more

Banner hyperlinks are: 

• English : www.chevroletgooddeedscup.ca   
• French : www.coupedesbonnesactionschevrolet.ca

Messaging as of December 20th:

• English : The Chevrolet Good Deeds Cup is back and this year we are asking for U11, U13 & U15 teams to pitch your Good Deed ideas that will have a significant impact on your community
• French :  La Coupe des bonnes actions Chevrolet est de retour et, cette année, nous demandons aux équipes de M11, de M13 et de M15 de présenter leurs idées de bonnes actions qui auront un impact important dans leur communauté

More key messages included in download link above

Social Media instructions:

• Always include both tags on Instagram posts 
• English: @HockeyCanada , @ChevroletCanada
• French: @HockeyCanada_fr , @Chevroletcanada 

Hashtags are :  

• English: #ChevroletGoodDeedsCup
• French: #CoupeDesBonnesActionsChevrolet

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2019-20 Annual Report

• Download

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BFL Female Coach of the Year social media copy options

Download ad banners HERE

• Do you know a coach who goes above and beyond behind the bench, helping young girls live their hockey dreams? Nominate her today and she could be a BFL Female Coach of the Year! Learn more at www.hockeycanada.ca/bflcoach.
• BFL Canada and Hockey Canada want to know – do you know a woman who goes above and beyond behind the bench? Nominate her today! www.hockeycanada.ca/bflcoach 
• The hunt is on once again for Canada’s best women’s hockey coaches! Learn all about the BFL Female Coach of the Year program at www.hockeycanada.ca/bflcoach 

Tag @HockeyCanada on Twitter, Facebook and Instagram
Tag @BFLCanada on Twitter and Facebook

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NHL/NHLPA First Shift – Winter and Spring Programs 2021 (November 4th launch at 12 PM ET)

Web banners here

• Download

Banner hyperlinks are 

• English : www.firstshift.ca  
• French : www.firstshift.ca/fr/

Messaging prior to Nov.4th :

• English : REMINDER! Registration for nationwide programs opens on Wednesday, November 4that 12PM EST. Please register at www.firstshift.ca
• French : RAPPEL! La période d’inscription pour les programmes partout au pays débute à 12 h HNE le mercredi 4 novembre. Pour vous inscrire, veuillez visiter le www.PremierePresence.ca

Messaging options after November 4th at 12 PM ET :

• English:
  • Have a child aged 6-10 that is ready to fall in love with hockey? Visit www.firstshift.ca to learn more. #FirstShiftHockey 
  • For children aged 6-10, your first shift will change everything! To learn more visit www.firstshift.ca  #FirstShiftHockey 
  • Want your child to try hockey in an accessible, affordable, safe and fun way? #FirstShiftHockey is for you! www.firstshift.ca/locations  
  • #FirstShiftHockey offers new-to-hockey families a program that is accessible, affordable, safe and most importantly, fun! www.firstshift.ca/locations     
  • Participant registration is now open for the #FirstShiftHockey.  To register, please visit www.firstshift.ca/locations  
  • Is your child between 6-10 years old? Are they interested in trying hockey for the first time? To learn more, visit www.firstshift.ca  
• French:
  • Vous avez un jeune de 6 à 10 ans prêt à tomber amoureux du hockey? Visitez le www.PremierePresence.ca  pour plus de détails. #PremierePresenceHockey  
  • Pour les enfants de 6 à 10 ans, votre première présence changera tout! Pour plus de détails, visitez le www.PremierePresence.ca #PremierePresenceHockey 
  • Votre enfant veut essayer le hockey de façon accessible, abordable, sécuritaire et amusante? La #PremierePresenceHockey est pour vous! www.firstshift.ca/fr/emplacements/
  • La #PremierePresenceHockey offre un programme accessible, abordable, sécuritaire et surtout amusant aux familles débutantes au hockey! www.firstshift.ca/fr/emplacements/
  • Les inscriptions au programme #PremierePresenceHockey sont maintenant ouvertes. Pour vous inscrire, visitez le www.firstshift.ca/fr/emplacements/
  • Votre enfant est-il âgé de 6 à 10 ans? Aimerait-il découvrir le hockey? Pour en savoir plus, visitez le www.PremierePresence.ca

Social Media instructions:

• Always include all 4 tags on Instagram photo posts 
  • English: @HockeyCanada , @BauerHockey , @NHL, @NHLPA 
  • French: @HockeyCanada_fr , @BauerHockey , @NHL, @NHLPA

Hashtags are :  

• English: #FirstShiftHockey 
• French: #PremierePresenceHockey 

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Hockey Canada Community

• HC Scotiabank Champions Media Toolkit (EN/FR)
  NOTE: link to: https://www.hockeycanada.ca/en-ca/hockey-programs/community/champions/nominate

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Return to Hockey

• Hockey Equipment Relief Program Media Toolkit (EN/FR)
• Player Evaluation/Selection (EN/FR)
• Guideline for Coach Training (EN/FR)
• Officiating Points of Focus (EN/FR)
• Officiating Guidelines & FAQ for a Return to Hockey (EN/FR)
• Seasonal Structure - Alternative Skills Appendix (EN/FR)
• Seasonal Structure (EN/FR)
• Regulatory Review (EN/FR)
• Safety Guidelines and FAQ (EN/FR)
• Return to Hockey - Member Template (EN/FR)
• T. Renney, S. Smith, M. Brind'amour video (EN/FR/BIL)
• T. Renney, S. Smith, M. Brind'amour social media post (EN/FR)
• Social media assets, banner ads (EN/FR)
• NOTE: link to hockeycanada.ca/returntohockey

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Canadian Player Pathways

• Timbits U7, U9 and U11 Player Pathways (EN/FR)

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Esso | Esso FunDays

• 2020 Esso Fun Days Manual (EN/FR)
• Host an Esso FunDay Promotional assets (EN/FR)
• NOTE: link to : https://www.hockeycanada.ca/en-ca/hockey-programs/female/esso-fun-days/how-to-host

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Age Division Name Change

• New Name, Old Name, Age Range Chart (EN/FR)
• U7 Timbits videos | Intro, Lays Foundation, Tom Renney, Paul Carson (EN/FR)
• U9 videos | Guidelines, About More, Danielle Goyette (EN/FR)
• U9 Half-ice ad banners (EN/FR)
• Cross, half and full ice icons (EN/FR)

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Make Hockey More – Brand Campaign

• Video, ad banner and social media assets (EN/FR)
• Content calendar

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Adult Rec. Hockey | Adult Safe Hockey League (ASHL)

• Adult Rec. | ASHL web content (EN/FR)
• ASHL web banner ads and social media graphics (EN/FR)
• ASHL promotional videos (EN)

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Concussion Awareness App

• Web Banner Ads (EN/FR)