“It was seeing my son on the ice and just having that want and desire to be out there with him and experience what he was experiencing, helping him learn,” she says.

That was almost six years ago.

Today, Keeley is the national BFL CANADA Women in Coaching Award recipient in the Community category, and the creator of a thriving coach development program with the Knights Hockey Club in Calgary.

“I think it’s important for women to realize that they have so much to offer and that what they have to offer is recognized and is appreciated,” Keeley says of the BFL CANADA honour. “This award gives that; it brings light to [the fact] that we can do this. We’re here now, and let’s keep blazing trails and breaking ceilings and all of those amazing things.”

A ringette player growing up who dabbled in hockey when the boys’ team in her northern Saskatchewan community needed bodies to fill out the lineup, Keeley had never given much thought to coaching until her son got into the game at the Timbits U7 level in the fall of 2018.

When she wasn’t selected to coach the following season in U9, her attention turned back to her first athletic love and she joined the Bow View Ringette Association, working as an assistant coach and head coach at U10 and U12.

“[It was about] learning and gaining the confidence that I needed to step back into hockey and make a difference,” she says of her three years with Bow View.

The word that continually comes up is process – Keeley spent those seasons observing other coaches, ensuring she was surrounded by the right people, building her coaching support system, filling her toolbox and learning how to be a coach in the competitive space.

One of her biggest takeaways? No one does it alone.

“What I believe makes the most successful coach is to surround themselves with people for the skills that they don’t currently have,” Keeley says. “And so for me, I always make sure that I have a very, very rounded team of people that can offset the skills that I don’t have, that I can learn from.”

When the 2022-23 hockey season rolled around, Keeley was ready to get back behind the bench with her son at the U11 level.

But she didn’t come back to hockey empty-handed. In addition to the skills she had learned with Bow View, Keeley came armed with a proposal for a coach development program targeted at women.

“The program was not so much about giving women all the tools they needed to be a coach,” she says. “It starts with having the confidence to put up their hand and say, ‘Yeah, I have something to offer.’ It was really about just helping the ladies to make that decision to put up their hand and to help them have that confidence to step on the ice.

“One of the objectives was to make sure that we had strong female leadership to keep girls in sport, because that’s important. What if we have strong leadership from the same gender on the ice? Would that make a difference? Would girls want to stay [involved in hockey] if they saw strong female coaches on the ice?”

The association was quick to jump at the proposal, and Keeley was off and running.

“Where we started was I held one on-ice session to begin with, and we had 12 ladies that put up their hand and came out,” she says. “And really what it was about more than anything was just to see what this program was all about.

“I had an hour-and-a-half ice time, and I think we spent 20 minutes on the ice. What we spent more time doing was talking about if this was the right fit for them, if they had the confidence to put their skates on and what this was going to look like if they actually got selected to be on the ice with their kid. It was amazing to hear females talk about challenges and obstacles and barriers, and me as a part of launching this program, being able to provide that space to have those open and honest conversations that they wouldn’t have anywhere else.”

What was originally meant to be a local program for women in the Knights program rapidly turned into something much bigger, much to Keeley’s delight.

Next was a training course, with the help of Hockey Alberta – the province’s first women-only Coach 2 clinic.

“At first, I was just opening it to the [local] group that had shown interest. Then we decided to open up to all of Alberta. And so on a very snowy November day, we had 24 females sitting in a room from across Alberta. We did the four-hour classroom, and then the next day we met for another seven [hours].

“That’s where the network started. A lot of us still keep in contact, and we send out emails to each other, and when there is an event happening for all female coaches, we make sure that we share and attend.”

In that first season, nine women were behind the bench with the Knights Hockey Club. During the 2023-24 season, that number grew to 14 – two as head coaches and 12 as assistants.

Keeley hosted a start-of-season meeting in September to teach coaches how to prepare a season plan and build practice plans, and had regular check-ins with every coach involved in the program, working through any challenges they were facing and ensuring they were getting what they needed from the experience.

She also continues to work closely with Hockey Calgary, participating in ongoing opportunities for women in coaching, including on- and off-ice development sessions.

But her No. 1 role is still being a mom, and there are few things that give her more joy than sharing hockey with her son. This season, Keeley led the U13 Tier 4 team.

“I always ask if he wants me to coach,” she says of her son. “And that even existed when I went and coached ringette because, of course, I wasn’t with him. I was always a non-parent coach in ringette, and I would ask him every season, ‘Are you okay if I do this?’

“When I coached the U12 AA team [in the spring of 2022], I was away quite a bit. We were on the ice five times a week. That was the first time he ever said to me, ‘Mom, I miss you. Can you come coach me?’

“We’re just in the midst of filling out our application for this upcoming season, which is his second year of U13. And he said, ‘Mom, are you going to coach again?’ I said, ‘Do you want me to?’ He said, ‘As long as you want to.’ So yes, I’m going to apply to be a coach again.”

That’s a lucky son, and a lucky association that gets to benefit from what Keeley has to offer.

But ask her, and she’ll tell you just the opposite – that she’s the lucky one, benefitting from what the players can offer her.

“I have had some really amazing experiences both on and off the ice, just learning from these players. The amount, if you sit back and you listen, that you can learn is just unbelievable, and they always make you smile.”

It was a full circle moment for Shakita Jensen when she stepped on the bench as head coach of Team Northwest Territories at the 2024 Arctic Winter Games.

In 2014, she played in the tournament in Alaska. A decade later, she returned to Alaska to coach.

“I felt a lot of emotions,” says Jensen, the national BFL CANADA Women in Coaching Award winner in the Competitive category.

Jensen, from the Tahltan First Nation, started as an on-ice volunteer with the Yellowknife Minor Hockey Association in 2014. Since then, her passion for giving back has driven her to continue her coaching journey.

“The hockey community has given me so much that I felt an obligation to want to give back to the hockey community in any way I could,” Jensen says. “When I got back from school, I was like, ‘I should probably try coaching, see if I like it.’ And of course I liked it right away.”

In addition to giving back, a few impactful women who coached Jensen growing up opened her eyes to her own potential journey.

“Having my first female head coach was super cool, and that made me want to get into coaching,” she says. “Growing up, being sometimes the only girl on my hockey teams, not really many women coaching, and then having my first few female coaches thinking, ‘Wow they’re so cool, I want to be like them one day.’”

The position of being a role model and a leader for youth in her community was also a driving factor in wanting to become a coach.

“I’ve had so many influential coaches in my own playing career. [There are] everlasting impacts they can have on their players, not only on the ice, but off the ice as people as well, what you can teach your players as a coach. I felt that I had lots to offer [as a head coach] and I wanted to be there for kids.”

 Jensen was in the right place at the right time to get her first head coaching position. There was a shortage of coaches in her association, so they asked Jensen—who initially applied to be an on-ice helper—if she wanted to be a head coach.

“It was a lot of quick learning and kind of being thrown into it, but I felt confident in myself the whole time,” the 26-year-old explains. “I just tried to network with past coaches as much as I could to have a successful season, which I think I did.”

Early in her career, Jensen decided to apply to be a part of the 2023 Canada Winter Games coaching staff for Team NWT, but she wasn’t selected. However, one of the coaches recommended she apply for the Aboriginal Apprentice Coach program with the Aboriginal Sports Circle.

“They chose one woman and one man from the territory, and it could be from any sport, so I knew that it was a bit of a long shot, but when I heard I got in for hockey, I was super excited.”

Through the apprenticeship program, Jensen was able to attend last year’s Canada Winter Games on Prince Edward Island and work with Team NWT leading up to the event. Afterwards, she became an assistant coach for Team NWT for the 2023 Arctic Winter Games before being promoted to head coach for the 2024 tournament.

“I think that definitely opened a lot of doors,” she says. “It was cool to see the progression and to allow me to gain all the tools and resources that I needed to prepare my team.”

As head coach of Team NWT, the location of each player’s hometowns can often be difficult to navigate—sometimes resulting in very few full team practices before an event.

“It was definitely a challenge wanting to build your team culture and work on your strategies and trying to prepare for a high-performance, short-term competition when your team is scattered all over the territories, in some places that are fly in/fly out or just a lot of money barriers,” she explains. “I think one thing that was super helpful was our ability to connect online leading up to the Games.”

Another huge opportunity for Jensen’s team this year was February’s One For All event in Yellowknife. With more than 300 participants over four days, the event celebrated women’s and girls’ hockey with Try Hockey events, on-ice skills, coaching clinics and more.

Team Northwest Territories and Team Nunavut gathered to practice and face off in an exhibition game.

“It was an overwhelming successful weekend—players putting on their hockey gear for the first time and then other players who were about to be graduating minor hockey,” says Jensen, who volunteered with the event. “It felt super to contribute to that program, give back and hopefully keep that program on a yearly basis here.”

When Jensen found out she was the BFL CANADA Women in Coaching Award winner for Hockey North in the Competitive category, she was shocked.

“I was so surprised, kind of caught off guard. I felt so much pride and gratitude.”

Jensen was unsure if she would be able to compete with the great provincial and territorial candidates across the country. But when she saw Cassie Campbell-Pascall on a video call congratulating her for winning the national award, she was in disbelief all over again.

“There are really no words,” she says of winning the national award. “There are so many influential coaches who go unrecognized sometimes for all the work they do. [I’m] really feeling proud of myself, but also feeling proud of everyone else across Canada who’s doing so much for the women’s game.”

Even as a player, Kelly Paton had always taken an interest in what happens behind the scenes in hockey. She took opportunities to learn more about the game from her coaching staff, including how staff helped to support student-athletes while she attended the University of New Hampshire.

That, along with her strong hockey IQ, led Paton’s head coach, Brian McCloskey, to give her a piece of advice: “Patty, you’re a coach.”

“He just kept telling me I was a coach,” says Paton, the national BFL CANADA Women in Coaching Award winner in the High Performance category. “Certainly, I was interested; I didn’t have my mind made up. I wanted to find ways to stay connected to the game and at that point, with some limitations of hockey beyond college, that was probably my best pathway for it.”

A Woodstock, Ontario, native who has spent the last six seasons as head coach of the women’s hockey team at Wilfrid Laurier University, Paton grew up in an athletic family. When her older brother started playing hockey, Paton wanted to start playing as well.

“Many days were spent in our cul-de-sac; I got stuck in the goalie position and his friends would shoot many pucks and balls my way,” Paton says. “That’s probably where my interest started.”

Paton initially played boys hockey in her hometown until switching to girls’ hockey with the London Devilettes. After her final year of minor hockey, she spent four years at New Hampshire, serving as captain and finishing as a top-three finalist for the Patty Kazmaier Award as a senior in the 2009-10 season.

“[It] helped shape my confidence in my ability to play the game, but then big picture, how there are ways where I could give back and help the development of others,” Paton says of her time as a Wildcat. “I think that’s where I had some affirmation that my IQ for the game was pretty good and that aligned really well with coaching.”

After completing her undergraduate degree, Paton wasn’t sure how she wanted to incorporate coaching into her life, whether as a volunteer or as a career. But after finishing a graduate degree at Mercyhurst University and then living on Vancouver Island for a while, she decided to return home to Southwestern Ontario and get back involved with the game she loved.

She reconnected with her minor hockey roots by taking on a coaching role with the Devilettes’ junior program. There, Paton credits Dwayne Blais for being one of her mentors as she began her coaching journey.

“I was the head coach, but he certainly was the one I leaned on the most with being mentored and learning how to manage conflict, how to manage expectation, but more importantly just building practice plans that supported development.”

After reconnecting with one of her junior coaches, Paton was presented with an opportunity to join Western University as an assistant coach.

“I walked into a space where [the Mustangs] were coming off a national championship, which came with a lot of expectations,” Paton says. “I was happy we were still able to carry out some of that momentum and be a top performer in the OUA.”

Paton served as an assistant coach for two years before being promoted to head coach at Western. Ahead of the 2018-19 season, she made the move to Laurier.

“We’re coming off a great season this past year and our leadership group has done an excellent job of really stepping into a space where they’re allowing me to coach, which is awesome,” she says. “We’re certainly a team that carries high expectations, knowing that we still have responsibility to carry the legacy of Laurier hockey. […] The goal is to keep moving forward. I certainly think we’re in the right pathway to do that, and a lot of that is a testament to the players that we have in our program now.”

Reflecting on her time coaching in U SPORTS, one of the bigger transitions for Paton was navigating how to match her communication to each individual player on her team.

“In the university sector, it can get really challenging to satisfy 25 athletes with all different learning styles and still walk away and feel like we got through what we needed to get through today,” she explains. “Now with experience, I’ve learned that’s part of the process. But when I was younger, that day-to-day management of seeing where everybody’s at—generally the only way to figure that out is to ask, and that’s where the communication piece is.”

Building relationships has been key to Paton’s coaching journey, and she is grateful to have found a support system in her corner as she continues to develop as a coach.

“It’s been a pretty critical piece to finding confidence in myself,” Paton says of her mentors. “There’s been a couple that have been instrumental with shaping my coaching style, my communication style, my knowledge of the game. Dwayne was a big piece of that, Rachel Flanagan, and even my college coach, Brian. I still speak with him [14 years after graduating].”

For those looking to begin their coaching journeys or advance their coaching career into the high-performance area, Paton’s advice would be to stay honest and accountable.

“When mistakes happen, don’t shy away from taking ownership of that. If there are areas that are challenging or you need advice on, that’s where that mentorship really comes in handy; having somebody that’s a neutral soundboard that’s going to help you make decisions without carried bias or carried experiences.

“I’m really grateful that I’ve had those opportunities to have good people around me and have the confidence that went up when mistakes are made, and that helps trickle into the player group as well.”

WINNIPEG, Manitoba – Hockey Canada has formed a committee of stakeholders, chaired by current board member and National Women’s Team alumna Gillian Apps, to oversee a discussion paper that will lead to formal recommendations to guide the organization’s next women’s and girls’ hockey strategic plan.

The committee was formally launched at a press conference in Winnipeg today, where Hockey Canada’s Spring Congress is taking place alongside a women’s and girls’ hockey symposium with provincial and territorial representation from all of Hockey Canada’s 13 Members, facilitated by Canadian Women & Sport.

“Internationally, Canada has always been a leader in women’s hockey. Now is the time to ensure we are on the leading edge of identifying and addressing gaps in the current system to provide women and girls with even more opportunities to thrive in the future,” said Apps. “This committee’s efforts will be critical to furthering the game at all levels, and we are grateful this group has agreed to volunteer and be part of this important work.”

The committee features 15 stakeholders, including six National Women’s Team (NWT) alumnae:

• Gillian Apps, Hockey Canada Board of Directors and NWT alumna
• Pierre Arsenault, chief executive officer of U SPORTS
• Thérèse Brisson, president and chief executive officer of Alpine Canada, and NWT alumna
• Cassie Campbell-Pascall, broadcaster, special advisor to the Professional Women’s Hockey League (PWHL) and NWT alumna
• Debra Gassewitz, president and chief executive officer of the Sport Information Resource Centre
• Jayna Hefford, senior vice-president of hockey operations for the PWHL and NWT alumna
• Katherine Henderson, president and chief executive officer of Hockey Canada
• Marian Jacko, Hockey Canada Board of Directors
• Angela James, Hockey Canada Foundation Board of Directors and NWT alumna
• Rob Knesaurek, senior vice-president of youth development and industry growth with the National Hockey League
• Anne Merklinger, chief executive officer of Own the Podium
• Mary-Kay Messier, vice-president of marketing for Bauer Hockey
• Brad Morris, Hockey Canada Foundation Board of Directors
• Allison Sandmeyer-Graves, chief executive officer of Canadian Women & Sport
• Kim St-Pierre, regional manager at Canadian Tire Jumpstart Charities and NWT alumna

“Supporting the growth of women’s and girls’ hockey in Canada is a priority for our board, and forming this committee is a tremendous next step to further understand and address the challenges that exist in the game,” said Jonathan Goldbloom, chair of the Hockey Canada Board of Directors. “We thank Gillian for taking on a leadership role with this project and are confident the committee’s efforts will benefit our organization, Members, stakeholders and Canadians for generations to come.”

After consulting with Hockey Canada’s Members, the committee’s women’s and girls’ hockey discussion paper is expected to be published in early summer 2024. Additional interviews will take place at that time with stakeholders inside and outside of the game, including opportunities for the Canadian public to be part of the research.

“Our women’s and girls’ hockey department, led by Marin Hickox, has made significant strides in the past few years to grow the game at all levels, including by mobilizing the leads from each of our Members,” said Henderson. “We are thrilled this new committee will work collectively with Marin and her leads to review existing research and establish a roadmap for where we all envision women’s and girls’ hockey in the future, as there remains a tremendous amount of potential to remove existing barriers to the sport.”

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.

Growing up and going to school in Midland, Ontario, I was always The Kid With Cancer.

I mean, it makes sense. Midland is only 17,000 people, and there weren’t many kids who had cancer.

I was diagnosed with Ewing’s sarcoma when I was 10. It’s a rare type of cancer that typically attacks the bones in your legs and pelvis. Mine was in my right tibia. It was removed and replaced with a donor bone, along with a metal plate and multiple screws.

So I was a kid, and I had cancer.

But when I went to Campfire Circle, I was so much more than that.

Campfire Circle is a summer camp for kids with cancer, or those who have been affected by cancer – like kids who have lost siblings. Everybody was The Kid With Cancer, so your other traits got to show through. I was The Athletic Kid, I was The Fun Kid. It was my little two-week escape every summer.

I have no idea how my parents found the camp, I just remember I was signed up and on the bus. And the six summers I spent there changed my life.

At camp, I was able to just be myself. I wasn't the kid that was timekeeping the hockey games because I couldn't play anymore. I was the kid that was involved. I was the kid that was running around, having a good time, doing stuff that my mom would never have allowed me to do at home. But at camp, where there are doctors on site, there's a little bit more freedom. If I break my leg, everything's going to be fine.

The camp is so well set up for people that were in my situation. You could have chemotherapy at camp. It's accessible, so you can do stuff that's not an option for most kids at home.

It’s a breath of fresh air, in more ways than one. The camp is in Muskoka, so you couldn’t ask for a more beautiful place. And just to be outdoors all day, yes please. We'd play road hockey. There's a giant slip and slide. And most of all, it’s just the time spent with your fellow campers pulling pranks on the other campers or the other cabin groups.

Again, it changed my life.

For a lot of years, para hockey was everything. All of my vacation time went to hockey. And I wouldn’t trade that for anything. I’ve been able to travel, win world championships, play at the Paralympics. I’ve spent most of the last two decades wearing the Hockey Canada logo on my chest and representing my country. Amazing.

But after the Paralympics in 2018, I started focusing on other things in my life. And one of those was Campfire Circle. I had signed up to volunteer prior to the COVID-19 pandemic, but the camp was shut down for a few summers because it’s a very vulnerable group.

As soon as we were able to go, I was back. I've been there for two summers now as a full-time volunteer. My partner and I are both volunteers. We've done some weekends at camps as well, which is a fun little way to escape the grind of life.

I was a cabin counsellor my first year and I also ran the wood shop, helping kids stay safe. I can just imagine people I know reading this and laughing… I’m basically a giant kid. Who would trust me with sharp tools?

It was a little daunting at first, but I figured it out. Last summer, they needed someone to help out with a whitewater canoe trip. That's something I've never done before, but they needed someone, so I'm in. Just point and shoot, right? I ended up spending two weeks on the French River. It was outside of my abilities, but we figured it out. This summer I'm back as a cabin counsellor, so I'm just a stay-at-home parent, basically. I just run with the kids all day, so that's pretty fun.

I do have one specific goal for this year, though. My birthday is August 13, so when I was a kid I’d always have my birthday at camp. When you're a camper you get to pick three counsellors to throw in the lake. As a counsellor, I have yet to be cool enough that I get thrown in the lake, so this summer I have to figure out which kids have birthdays and then really pester them so they'll throw me in the lake.

I really want to get chucked in the lake.

One thing I’ve been asked, as someone who is “in charge,” is if there’s pressure on the counsellors. Some people may think that there’s this huge need to make it an unbelievable experience because of what these kids have been through, but it just happens naturally. The kids have fought cancer. That's the worst thing that's probably ever going to happen to them. Going to camp, that's easy. They create their own fun. Some of it is built into the camp atmosphere, sure, but when that thing that makes you “different” at home no longer means as much, you're just yourself and that's pretty cool.

I’ll admit, sometimes volunteering can be a bit selfish. Getting away from society for two weeks is a great little break. I can be silly, I can have fun, I can not be an adult for 14 days. But once I’m there, really, it’s about the kids.

I know how much fun I had when I was 11 years old, and I want to bring that same amount of fun to the campers. I think about when I was a kid and I think about all the counsellors that I really looked up to, and I try to bring a lot of the same energy. Does it work? Who knows, you don't get feedback from the campers. They just make fun of you. But yeah, I think I do a pretty good job.

I’m going to finish with a plea of sorts. Volunteer. Get out and give back. It could be a summer camp. It could be a hockey tournament (I hear the World Juniors are coming back to Canada this winter). It could be anything. It’s about making a difference.

There are so many events around the world that can only run because of volunteers. It's an incredible way to get out and meet like-minded people, people that want to give back to their community.

So why not volunteer? It's awesome. But don’t take my word for it… get out and do it!

Susan Sloan can’t imagine her life without volunteering. In fact, she feels her life would be the complete opposite of what it is now if she hadn’t started donating her time.

Throughout her life, Sloan has had a variety of different jobs, from working in a bakery to an IT specialist and a fitness instructor at the YMCA. After moving to Orleans, Ontario—a community in the east end of Ottawa—in the early 2000s, Sloan took a one-year contact with Volunteer Canada that would change the course of her life.

“I thought since I’m working as their membership manager, I probably should know a little bit more about this volunteering thing,” she says. “But I had already decided that volunteering was the route that I wanted to take, really just to start making friends because I literally had none.”

Her first volunteer position was with Canadian Heritage to help with their Winter Lights Across Canada event. From there, she learned about Winterlude in Ottawa and decided to volunteer for it as well. By then she was on a roll, so she signed up to help with the Canada Day festivities.

“Those were my signature events—every year, with the exception of COVID, you would find me at all three of those events come hell or high water,” she says. “That was my core, and they are still my core to this day: 22 years later, I’m still volunteering with Canadian Heritage.”

Interspersed between her three core events, Sloan got involved in “little adventures” to explore new volunteer experiences in areas she was interested in.

“I loved sports, so I would pretty much put myself into any event that needed volunteers,” she explains. “In Ottawa, it’s like a laundry list of opportunities; you could be busy every weekend starting on Thursday.”

She began with a volleyball tournament, then taught Zumba at Relay for Life. Soon her volunteer experiences began snowballing into more new opportunities in sports.

“Sports has always been my happy place,” she says. “Being in a small community and in Ottawa, once you are known and you’re affiliated with certain events, you start to get asked to work other events and help out.

“I’ve had some amazing opportunities that I would never have had anything to do with had I not been a volunteer.”

When Canada’s National Women’s Team came to Ottawa in 2021 for the Rivalry Series, Sloan volunteered to help with the Olympic jersey reveal and managed guests coming into the game.

“It was really delightful working with Hockey Canada,” she says. “I really appreciated and respected the respect that we received, and the gratefulness for just doing something that was so minor.”

Later this year, the 2025 IIHF World Junior Championship will be hosted in Ottawa. Through her connections gained from volunteering and her reputation in the community, Sloan was presented with a new opportunity: to become the volunteer co-chair for World Juniors. And coming from a family that loves hockey and watches the tournament every year, she agreed.

“The fact that I was asked to do [World Juniors] … they chose me. That was a choice and to be that choice is probably one of the most rewarding things in the world. And none of this would have happened had it not been for volunteering.”

When the puck drops in December, Sloan is most excited for the tourists and guests to experience what Ottawa has to offer.

“It’s so amazing because as volunteers, you’re in the chaos of everything,” she says. “I love the diversity it brings to the city. It brings a certain energy that the only way you’re going to know what it’s like is if you’re there. It’s amazing to be a part of something.

“People are coming in from all over the world, and you get a chance to mingle with them. You get a chance to show up for your city.”

With her experience in so many volunteer positions, Sloan has a thorough understanding of the value every volunteer brings to the table.

“The synergy that’s created when you are with like-minded people is magical. You have volunteers who, without them, no event would happen,” she says. “IIHF wouldn’t run without their volunteers. Canada Day would not run without its volunteers.”

As her experience allowed her to help others begin their volunteer journeys, Sloan has seen people blossom in ways they never thought was possible. And for Sloan, there are no words to describe the gratitude she has for making the decision to begin volunteering 22 years ago.

“Everything that I am, everything that I will be, is because of volunteering,” she says. “There are not many things in our lives that we put this much effort into that the rewards are amplified upon receipt. I can’t imagine what my life would be like without volunteering.”

Interested in volunteering when the world comes back to Ottawa this winter? Registration for the TELUS World Juniors Volunteer Program is now open!

For more than two decades, Braden Robertson has been a stalwart figure in the Vernon, B.C., hockey community.

Whether it’s been coaching minor hockey, helping his daughter’s hockey team or in his current role as co-chair of the Esso Cup host committee, Robertson has dedicated countless hours giving back to the game he loves. 

“I started off playing minor hockey like every other Canadian kid and just evolved from there,” Robertson says about his passion for volunteering. 

After his playing days were over, Robertson got involved with coaching teams in the Vernon area in 2001. He took a few years off when his daughters Myah and Hannah were born but got back behind the bench when Hannah began playing hockey.

“Once my daughter started playing hockey, I got back into coaching. Head coach, assistant coach, I did all of that for quite a while,” Robertson says.

However, as Hannah, who will participate in the 2024 Esso Cup with the Thompson-Okanagan Lakers, grew older and began playing at a higher level, Robertson took a step back from coaching. He instead found other ways to stay involved, working to help secure sponsorships for the Lakers over the past couple of seasons. 

“When your kids get older and they play at a higher level, they have higher coaching, more than my experience,” Robertson says. “You’ve always been a part of the game, and now you’re like ‘Where can I fit in, how can I help out?’ and that’s my part, helping out wherever is needed.” 

And that’s exactly what he’s done. This past summer, Roberston built a dressing room for the Lakers inside Kal Tire Place. A business owner and contractor by trade, Robertson covered the majority of the construction costs — close to $7,000 — and secured sponsorship funding to cover whatever was outstanding. 

“I wish we could have done this sooner,” he says. “It leaves a bit of a legacy on my behalf of the sport that I love playing and watching and it was nice to give back. It's nice that they have a home instead of having to use a broom closet or something. They now have something that they take pride in and that’s awesome. You’re always fighting for them.”

Robertson has also led numerous sponsorship initiatives over the years, raising thousands of dollars for the Lakers. Robertson says he’s proud of how the people of Vernon have come together over the years to ensure the girls have a chance. 

“It obviously pays some of the bills that it helps families out the parents out, lowers the cost, brings the community in with the team,” he says. “I can’t say enough about the community I live in. Their mindset with kids and sports here is huge. It’s a very giving community. We’ve surrounded ourselves with very good people. We love giving back and I do too.” 

Kevin Bathurst, who shares Esso Cup co-chair duties, says without Robertson, the Lakers dressing room never gets built. 

“This team finally has a home and it’s been a long time coming,” says Bathurst, who is also the executive director of hockey operations with the Greater Vernon Minor Hockey Association. “I think it is a legacy that Braden can hang his hat on. That dressing room is going to be a mainstay in the community for a very long time. The girls can walk down the hallway where the dressing rooms are at Kal Tire Place and see a Lakers logo, not just a Vernon Vipers logo. It’s through some of Braden’s hard work that they’ve got the recognition and the facilities that these girls deserve.” 

Today, Robertson serves alongside Bathurst as they work to ensure Vernon and Kal Tire Place are ready to host Canada’s Women’s U18 National Club Championship. He’s excited for the girls who will be participating in the tournament and the impact the event will have on the broader community — profits will be going towards the creation of a post-secondary scholarship fund and a grassroots development fund that will support girls’ hockey in the region. 

“I'm looking forward to all the kids coming. Hopefully we put a good product out there and they enjoy it because this is one of the biggest tournaments these girls are ever going to play in,” Robertson says. “We are giving back to the community through scholarships, and we have a grassroots program that will help young girls get into hockey that maybe couldn’t afford it. It will help them out with the bills, whether it is hockey equipment or team fees, league fees or whatnot.” 

Bathurst says Robertson has been the “flagship volunteer” for girls’ hockey in the Vernon area and that his dedication and commitment to the game is unparalleled.

“You couldn't find a better volunteer and champion of female hockey than Braden,” says Bathurst.
“He really is an example for many of us to follow in terms of the growth of the female game.” 

At the end of the day, Robertson says giving back to the game he loves so much isn’t just about hockey, it’s about shaping the next generation of adults and having a positive impact early in life. 

“It’s about trying to create good human beings, members of society that can move on and work hard,” he says. “It’s about finding out what they are good at. It’s about being a good human being and I think hockey and all sports are that way. Sometimes people lean too much towards the sport itself, but we are raising these young adults that will have to contribute one day.”

Before the gold medal, the accolades and the countless hours behind the bench coaching high-level hockey, Whitney Juszkiewicz was an improv actor in Vancouver.

“I was on stage every Sunday throwing on an attitude, throwing on an accent, throwing on a persona and going for it,” recalls Juszkiewicz.

Born in Alberta, Juszkiewicz grew up in Edmonton and was deeply involved in hockey, attending St. Francis Xavier High Performance Hockey Academy before enrolling at the University of Saskatchewan, where she studied liberal arts and was a member of the Huskies hockey team. She then studied live performance at Red Deer Polytechnic before embarking on a career in live performance.

“I spent almost eight years in the film, television and theatre industry and I did a lot of stuff in Red Deer,” Juszkiewicz says. “My friends and I then started a theatre company (BullSkit) that specialized in improv and sketch comedy like Saturday Night Live or Second City.”

By 2012, Juszkiewicz was living in Vancouver, running her theatre company, performing improv and providing hockey lessons to kids. It was after one of those lessons that a parent asked if she had ever considered coaching hockey. After thinking it over, Juszkiewicz decided to go for it and soon found herself behind the bench of a Vancouver-area U11 boys’ team.

“I must have done a pretty good job because in my first year I won rookie coach of the year,” she says.

A little more than a decade later, Juszkiewicz is now a respected high-performance hockey coach, having been behind the bench of numerous high-level boys’ and girls’ teams throughout Greater Vancouver, and the owner of Fire and Ice Hockey Development. She has held also held various coaching-related positions with BC Hockey, briefly served as the executive director of the Langley Minor Hockey Association, became a certified Hockey Canada Skills Coach and worked as a female coach mentor with the NHL Coaches’ Association during that time.

“I put the coaching hat on and I haven’t looked back,” says Juszkiewicz, who is also a coach in the B.C. provincial program, an associate coach with a U18 Prep team at the Delta Hockey Academy and head coach of a female U15 AAA team in the Pacific Coast Amateur Hockey Association.

In February, as an assistant coach, Juszkiewicz helped Team BC win its first-ever gold medal in women’s hockey at the 2023 Canada Winter Games.

“It was a privilege to work with those young women, some of whom went on to win gold at the women’s under-18 world championship,” she says. “It was just an unbelievable experience and it will definitely be one of my all-time favourite memories as a coach.”

Same skills, different role

Although Juszkiewicz is no longer performing improv on weekends, she has found that many of the skills she developed as an actor have transferred over into the coaching world.

“[Coaching] hockey is reading the room and understanding that this may not be the right time to really drill in the negatives and that everyone needs a little bit of a bump, they need value,” she says.

In the acting world, Juszkiewicz says, a strong emphasis is placed on organization, understanding objectives and having everyone buy into their roles to ensure everything is successful, just like it is in hockey.

“You have the best shows when everybody understands the objective and I find the coaching world is very much like that,” says Juszkiewicz, who continues to dabble in acting, having appeared as an extra in Mighty Ducks: Game Changers. “Everyone's got a job, everyone's got a special talent that they're bringing; there is a reason why they're there and if we can just dig into those specialties and create a nice, inclusive, safe environment, we're going to have a great time.”

Learning and growing

Over the last four years, Juszkiewicz has been participating in Hockey Canada's Women Master Coach Developer (WMCD) program, an elite initiative that is providing 38 high-performance women’s hockey coaches with the skills they need to deliver clinics and train future facilitators and evaluators as part of an effort to increase the number of women-led coaching programs nationwide.

“It's been able to give me that extra credibility, that extra training and that extra guidance that I find I am now using with all coaches that either I work with or work for me,” Juszkiewicz says about the program, which she is set to complete later this year. “It’s been a wonderful opportunity to understand how to work with people how to train them, how are you going to create a learning environment as opposed to more of a lecture and just listen to what I have to say environment.”

WMCD participants are nominated by Hockey Canada Members and must have completed several certification and training courses to even be considered. One of the biggest benefits of being in WMCD has been connecting with 37 other highly talented women, says Juszkiewicz.

“I am one of the only women in my province in the program. If I didn't have the ability to connect with other girls in other provinces, I would feel pretty lonely and like I was on my own little island. So, I think the best part is that you are getting some of the top minds across the country in terms of female leadership and female hockey getting together and that is very empowering,” she explains. “It's extremely empowering to know that you're not by yourself.”

Juszkiewicz’s hard work and continuous dedication to her craft over the years has paid dividends. In 2021, she was named BFL Female Coach of the Year for British Columbia in the Community category, and in 2022 she was awarded the BC Hockey Development Award for coaching. She says her drive for continuous learning and growth is fueled by her desire to continue coaching in the game she loves.

“If you don't continue pushing yourself to learn and develop, you get stagnant and ultimately you get left behind.”

CALGARY, AB – Hockey Canada and U SPORTS have announced the eight student-athletes who have been selected to join Creating Coaches, a program designed to increase the number of women coaching hockey in Canada, as part of its third cohort which will run during the 2023-24 and 2024-25 seasons.

Launched in 2021 through a partnership between Hockey Canada, U SPORTS and the Hockey Canada Foundation, Creating Coaches provides training and mentorship to current U SPORTS student-athletes who are concurrently looking to begin their coaching careers. Participants in the program serve as an assistant coach with a U13, U15 or U18 girls’ hockey team for the duration of the two seasons and receive coach education, professional development opportunities and an honorarium.  

This year’s cohort includes student-athletes from eight U SPORTS women’s hockey programs across three of its conferences:

• Alexis Anonech (York University, OUA)

• Emmy Fecteau (Concordia University, RSEQ)

• Lyndsey Janes (Mount Royal University, CW)

• Madison Laberge (Nipissing University, OUA)

• Isabelle Lajoie (University of Alberta, CW)

• Sophie Lalor (University of Saskatchewan, CW)

• Sarah-Maude Lavoie (McGill University, RSEQ)

• Chihiro Suzuki (Guelph University, OUA)

“We are thrilled to welcome these eight accomplished student-athletes to Creating Coaches and look forward to working with them during the next two seasons,” said Marin Hickox, Hockey Canada’s vice-president of women and girls’ hockey. “Creating Coaches is an important program to support and develop hockey’s next generation of leaders and we are grateful to the U SPORTS coaches who nominated this talented group.

“Girls who have been coached by a woman are more likely to transition into a coaching role at the end of their playing careers, and it is our intention that this program will positively influence the recruitment and retention of girls and women in leadership roles in the sport.”

Since its inception, Creating Coaches has included student-athletes from 16 U SPORTS women’s hockey programs and all four of its conferences.

“The eight student-athletes selected to join Creating Coaches are tremendous ambassadors for hockey and university sport in Canada,” said Lisette Johnson-Stapley, chief sport officer at U SPORTS. “We have already seen the positive impact that this program has had inspiring young girls in communities across the country and we are excited for Alexis, Chihiro, Emmy, Isabelle, Lyndsey, Madison, Sarah-Maude and Sophie to begin their coaching careers while continuing to represent their universities with pride as student-athletes.”

The Creating Coaches selection committee includes representation from Hockey Canada, U SPORTS, Hockey Canada’s Members and the Hockey Canada Foundation Board of Directors.

During National Coaches Week, Hockey Canada is celebrating the positive impact that coaches have on athletes in communities from coast to coast to coast, with #ThanksCoach resources and features shared here.

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.