esso fun days three players

Esso gives to the game

Hockey Canada premier partner donates more than $43,000 to Hockey Canada Foundation

Jason La Rose
January 28, 2020

The Esso brand continues to give back to Canada’s game.

During the latest edition of the Battle of Alberta between the Calgary Flames and Edmonton Oilers on Jan. 11, it proudly presented a cheque for $43,296 to the Hockey Canada Foundation (HCF) through its Price Privileges program.

Price Privileges cards give Canadians cents-per-litre savings on fuel at over 2,000 participating Esso and Mobil stations across the country. On top of those savings, half-a-cent per litre is donated to the HCF.

Over the last four years, the Esso brand has contributed $266,515 through the program, dollars that go a long way to advance the mission and vision of the Foundation – to unite Canadians through hockey – and support initiatives like Dreams Come True and Hockey is Hers.

“What we do as a Foundation would not be possible without the support of partners like Esso,” said Donna Iampieri, executive director of the HCF. “We are extremely lucky to work with so many people who care about the future of our game, and in getting more Canadians involved.”

The Esso brand has been a premier marketing partner of Hockey Canada, supporting the game through programs like the Esso Medals of Achievement and Esso Fun Days, and its title sponsorship of the Esso Cup, Canada’s National Female Midget Championship.

To learn more about the Hockey Canada Foundation, and to donate, visit

For more information:

Dominick Saillant
Director, Communications
Hockey Canada
[email protected]


Esther Madziya
Manager, Communications
Hockey Canada
[email protected]


Spencer Sharkey
Manager, Communications
Hockey Canada
Office: 403-777-4567
Mobile: 905-906-5327
[email protected]


2021 WJC: Frame by Frame – Game action
From Boxing Day to the gold medal game, look back at the best moments from Canada’s run at the World Juniors.
2021 WJC: Frame by Frame – Behind the scenes
Go behind the scenes at the World Juniors through the eyes of the teams, Hockey Canada, the IIHF and volunteers.
2021 WJC: Frame by Frame – Around the rink
Get an inside look at Team Canada on the ice and in the dressing room with candid moments from the World Juniors.
2021 WJC: USA 2 – CAN 0 (Gold Medal)
Canada outshot the Americans 34-21, but was left with a silver medal.