Hockey Canada Network |
News
Hockey Canada, Samsung Electronics Canada Announce Marketing Agreement
NR.122.06
|
October 6, 2006
|
|

Hockey Canada and Samsung Electronics Inc. have teamed up for a four-year agreement that will see the electronics company become an international marketing partner of Hockey Canada. Through this strategic relationship, Samsung scores exclusive promotion rights in the consumer electronics category, as well as full event sponsorship benefits at all Hockey Canada-hosted events.

“Hockey is such a predominant aspect of Canadian culture and, year after year Hockey Canada delivers some of the sport’s premium events,” said Benjamin Lee, president of Samsung Canada. “As a major supporter of sporting events around the globe, Samsung is thrilled to now be partnering with Hockey Canada and becoming part of the upcoming many major events as we prepare to host the world in Vancouver in 2010.”

The new agreement includes six national events per year – TELUS Cup, RBC Royal Bank Cup, Esso Women’s Nationals, World Under-17 Challenge, Women’s Under-18 Championship, and the World Junior A Challenge – and a minimum of three international events – 2006 Four Nations Cup in Kitchener, Ontario, 2007 World Women’s Hockey Championship in Winnipeg and Selkirk, Manitoba, 2009 World Junior Hockey Championship in Ottawa, Ontario, and all national team pre-tournament events hosted by Hockey Canada.

Scott Smith, Hockey Canada’s Senior Executive Vice President, feels this agreement will have definite benefits for both groups.

“Samsung Electronics has become a brand that is synonymous with the best in sports. Hockey Canada is elated to have Samsung join our family of corporate partners,” Smith said. “This new relationship will bring great value to our programs and events while providing Samsung with a great opportunity to interact with thousands of hockey fans across the country.”

Along with this partnership, Samsung Electronics has sports marketing deals with five of the six National Hockey League teams and, through its Four Season’s of Hope charitable program, Samsung has partnered with hockey legend Wayne Gretzky to help raise awareness and funds for the Wayne Gretzky Foundation and the Canadian Ski Council.

About Samsung Electronics Canada Inc.
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. SECA oversees the Canadian operations of Samsung's Consumer Electronics Division, Information Technology Division, Wireless Terminals Division and Digital Appliance Division. Samsung Electronics Co., Ltd is proud to be a global TOP Olympic partner of the Olympic Games as Wireless Communication Equipment Provider and a co-sponsor of the Olympic Torch Relay, having first become a worldwide Olympic Sponsor in 1997. For more information, please visit www.samsung.com/ca.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

Videos
Photos
2014 Esso Cup: SUD 6 - FRA 3
Apr 24, 2014
A trio of Lady Wolves scores two goals each to lead Sudbury over Fraser Valley.
2014 WU18C: CAN 3 - SUI 2
Apr 24, 2014
Konecny’s late goal sends Canada to the semifinals in Lappeenranta.
2014 Esso Cup: WEY 3 - MON 2
Apr 24, 2014
Weyburn wrapped up its preliminary games with its fourth win of the Esso Cup.
2014 TELUS Cup: HFX 5 - OKA 4
Apr 24, 2014
Halifax scored four times in the third period to stun Okanagan.
2014 Esso Cup: SUD 3 - EDM 2
Apr 23, 2014
A pair of power play goals in the second led Sudbury to its third win.
2014 Esso Cup: FRA 7 – MON 2
Apr 23, 2014
The Phantom fired 50 shots on net in picking up its first win of the Esso Cup.
2014 TELUS Cup: HAL 3 - CHA 7
Apr 23, 2014
Eight players had multi-point games to lead Châteauguay to its first win.
2014 TELUS Cup: TOR 4 - MJ 2
Apr 23, 2014
Marco Bozzo’s hat trick helped the Young Nationals to another win.
2014 Esso Cup: STC 3 - WEY 2
Apr 23, 2014
The Sabres scored three in the first and hung on to defeat the Gold Wings.
2014 TELUS Cup: OKA 1 - PA 1
Apr 23, 2014
Kjargaard and Bryshun traded goals in yet another tie game.
2014 TELUS Cup: TOR 3 - HFX 0
Apr 22, 2014
Longo a marqué deux fois pour procurer un premier gain aux Young Nationals.
2014 Esso Cup STC 2 – SUD 1
Apr 22, 2014
A shorthanded goal from Alexa Vasko late in the second was the difference.
Schedule
Close
Credit  
Close
Photo Credit: