Hockey Canada History

Canadian Tire

Canadian Tire is a presenting partnerof the Hockey Canada 100thAnniversary Century Tour visiting 100 communities across the country.Canadian Tire has a longstanding history of supporting sportin Canada; with stores in communities across the country, our local Dealers and store staff continue to help get kids and families into the game.

Over the next year, Canadian Tire will have a strong presence in the Century Tour to help celebrate the great game of hockey. Three components tied into Canadian Tire’s ‘We All Play for Canada’ platform–a campaign aimed at rallying Canadians to help kids play again –will complement the larger initiative including: Fit To Play, Future Playmakers, and Heroof Play.

Fit to Play

At each community stop, for thirty-minutes of the activation, Hockey Canada and local Canadian Tire stores will provide on-site staff to help properly fit kids with hockey equipment. Kids and parents will have the opportunity to learn about proper wear and fitting hockey equipment to ensure safe play.



Future Playmakers

At each community stop, for one-hour following the ‘Fit to Play’ session, newly outfitted kids will have the opportunity to get on the ice for (potentially) the first time. Hockey Canada staff will guide kids through a series of “learn to” and/or fundamental hockey skills.



Hero of Play

To celebrate the ‘behind-the-scenes’ individuals who contribute to the success of sport in Canada, Canadian Tire along with Hockey Canada will recognize one Hero of Play at each community stop.

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