Hockey Canada Partnerships


Hockey Canada’s official tire retailer, Hankook Tire Canada is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance tires in Canada. It has launched a number of Hockey Canada promotions, such as the Practice with the Pros contest, where winners participated in an on-ice practice with Team Canada alumni Paul Coffey and Angela James.


Crown Royal

Introduced in 1939 in honour of King George VI’s visit, Crown Royal was available only in Canada until 1964. Hockey Canada’s official supplier of spirits, it is involved in a number of promotional activities within hockey and outside the game, including the 3 Star selections on Hockey Night in Canada, and “Race Matt Kenseth” with NASCAR, where it is the title sponsor for the Crown Royal Presents the Your Name Here 400.


Starwood Hotels

When Team Canada is at home or abroad, it stays with Starwood. One of the world’s largest hotel and leisure companies, Starwood is the official accommodations provider of Hockey Canada. Starwood operates their business under different brands, including Westin, Sheraton and Four Points. With 1,027 hotels in more than 100 countries, Starwood operates primarily in the luxury and upscale segment of the hotel industry.



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HCF: 2015 Celebrity Classic gala
2015 Hockey Canada Foundation Celebrity Classic gala
HCF: 2015 Celebrity Classic golf
2015 Hockey Canada Foundation Celebrity Classic Golf
TCAA: 1993-94 NJT brunch
Members of Canada’s 1993 and 1994 National Junior Teams have gathered in Toronto for a WJC reunion.
100 Years: Celebrating a century
Hockey Canada marked 100 years with a special meeting at the Château Laurier, where it all began back in 1914.