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A new look

Inside the whats and whys of Canada’s hockey jersey for the 2018 Olympic and Paralympic Winter Games

November 01, 2017

DESIGN

Canada’s new aesthetic is represented in three colours:

WHITE

  • The flicker films are red, over the Maple Leaf on the centre front crest, and gold, around the edges of the leaf and the numbers.
  • ‘CANADA’ is punctuated in a unique font, printed underneath the crest.

RED

  • The flicker films are gold over the Maple Leaf on the centre front crest.
  • ‘CANADA’ is punctuated in a unique font, printed underneath the crest

BLACK

  • The flicker films are red, over the Maple Leaf on the centre front crest, and gold, around the edges of the leaf and the numbers.

 

A new jewel blade Swoosh, inspired by a hockey skate blade, has chrome flicker film that sparkles under the arena lights.

INNOVATION

Upgrading to a lightweight and breathable rip-stop material and incorporating more mesh, such as in the collar and under both arms, helps increase ventilation, comfort and cooling.

A shift to single-layer laser-perforated numbers, instead of layering up heavy twill, that are applied by heat, rather than stitching them down, increases the jersey breathability and articulation.

The centre front crest is heat-applied, single-layered twill, allowing it to drape nicely and reduces the weight, resulting in better articulation for the athlete.

Jerseys were made available to purchase Nov. 1, 2017 at select Canadian retailers.

 

For more information:

Esther Madziya
Manager, Communications
Hockey Canada

(403) 284-6484 

[email protected] 

Spencer Sharkey
Manager, Communications
Hockey Canada

(403) 777-4567

[email protected]

Jeremy Knight
Manager, Corporate Communications
Hockey Canada

(647) 251-9738

[email protected]

Videos
Photos
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Esso: Top 5 Plays — Monday, April 22
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L'Intrépide de l'Outaouais (QUE) vs. Northern Selects (ATL) | Esso Cup
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Cantonniers de Magog (QUE) vs. Markham Waxers (CEN) | TELUS Cup
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Calgary Buffaloes (PAC) vs. Kensington Wild (ATL) | TELUS Cup
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Regina Rebels (WST) vs. Edmonton Jr. Oilers (PAC) | Esso Cup
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Brandon Wheat Kings (WST) vs. Sydney Rush (HST) | TELUS Cup
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Thompson-Okanagan Lakers (HST) vs. North York Storm (ONT) | Esso Cup
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Esso: Top 5 Plays — Sunday, April 21
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Northern Selects (ATL) vs. North York Storm (ONT) | Esso Cup
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Edmonton Jr. Oilers (PAC) vs. Thompson-Okanagan Lakers (HST) | Esso Cup
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L'Intrépide de l'Outaouais (QUE) vs. Regina Rebels (WST) | Esso Cup
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Markham Waxers (CEN) vs. Kensington Wild (ATL) | TELUS Cup
Schedule
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Vernon, BC
Date: Apr 21 to 27
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Membertou, NS
Date: Apr 22 to 28
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Espoo & Vantaa, Finland
Date: Apr 25 to May 5
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Calgary, AB, Canada
Date: May 5 to 12
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Oakville, ON
Date: May 9 to 19
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Prague & Ostrava, Czechia
Date: May 10 to 26