CALGARY, Alta. Hockey Canada and 5050 Central Ltd. announced Wednesday a long-term
agreement in which 5050 Central will serve as the Official 50/50 Raffle Company of Hockey Canada. This
extension of a partnership that began at the 2010 IIHF World Junior Championship in Saskatchewan will see
5050 Central provide its real-time 50/50 raffle system to designated Hockey Canada events.
“We are pleased to continue our relationship with 5050 Central as the platform has become an exciting
aspect of the game experience for our fans,” said Mike Ross, chief business officer of Hockey Canada. “The
results that have been realized through the use of the 5050 Central platform have been a tremendous success
for Hockey Canada and more importantly the communities we serve.”
“We are thrilled about extending our agreement with Hockey Canada,” said Scott Secord, president and chief
executive officer of Pointstreak Sports Technologies Inc., the parent company of 5050 Central. “Hockey Canada
provided 5050 Central with the company’s first opportunity to demonstrate our technology on a world stage and
we are grateful for Hockey Canada’s vision. We look forward to continued success with Hockey Canada while
providing a great experience for the passionate hockey fans of our country.”
About Hockey Canada:
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey
Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players,
coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey
development programs for its members to deliver in communities across Canada, provides consistent rules and
regulations and various other membership services from coast to coast, manages numerous regional, national
and international hockey championships and events, and leads the operation of all teams that represent Canada
in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey
experiences.”
About 5050 Central Ltd:
5050 Central, a wholly owned subsidiary of Pointstreak Sports Technologies Inc., is an electronic 50/50
raffle management system that drives consumer participation in raffle events while providing accountability
to the raffle process. The 5050 Central system electronically captures every transaction while
providing updated real-time raffle information to display devices located throughout the venue. Tickets are
sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection
system providing faster sales transaction, longer selling periods, accountability and substantial increases
in average raffle proceeds. 5050 Central boasts some of sports’ best brands as clients, including the Boston
Red Sox, Chicago Cubs, Tampa Bay Rays, Orlando Magic, Atlanta Braves, Boston Bruins, Calgary Flames, Phoenix
Coyotes and Columbus Blue Jackets.