Being a hockey dad, Barry Lorenzetti knows the impact the game can have on
Lorenzetti has also seen the importance of creating equal opportunities at
the grassroots level and giving back to those who face barriers.
“Hockey, of course, for me, represents a tremendous opportunity to unite
the country,” says Lorenzetti, founder, president and CEO of BFL Canada.
Hockey has been a lifelong passion for the Montreal native – he has sat on
the Hockey Canada Foundation Board of Directors for many years, including a
stint as chair, and believes in the vision of promoting the game to young
“To be part of the Hockey Canada Foundation is in line with my values,” he
says. “I am proud to be around business personnel who share in our vision,
especially this endeavor from BFL’s perspective to be involved in the
Assist Fund for Hockey Canada.”
BFL Canada is an insurance brokerage risk services company with over 1,100
employees across Canada.
It is a long-time partner of Hockey Canada and proud donor to the Hockey
Canada Foundation Assist Fund, which was created in response to many
families experiencing financial challenges as a result of the COVID-19
pandemic. The goal is to make the game more accessible to children and
families who can’t afford the costs of hockey.
“We’ve seen the appreciation that the young folks have with the Assist
Fund. Giving back like that is even more rewarding from my perspective,”
Lorenzetti states. “To give underprivileged kids and their families the
opportunity to register and get back into hockey. I think that has been
such a tremendous success.”
Throughout his professional career, Lorenzetti has supported various
charitable organizations, with a passion for women's entrepreneurship,
mental health and elevating girls and women in hockey.
In particular, seeing the effects the pandemic had on the mental health of
young Canadians was a driving factor in BFL Canada in collaborating and
supporting the Assist Fund.
“We think having the kids out and having their families out on the ice
through this function … it’s a small part that we have been able to do at
BFL Canada perspective,” he says. “We are just honoured to be part of this
BFL Canada is also a major sponsor of women’s hockey through Hockey Canada
and Lorenzetti understands that starts at the grassroots level and helping
get more girls into the sport.
“For me, just to see the faces, see the appreciation and to have fun with
these kids and to see how they are appreciative to be on the ice,” he says.
“This is a joint venture – where we give [to Hockey Canada], the more we
get out of it. We are getting a lot out of it from my perspective.”
For more information or to donate to the Hockey Canada Foundation
Assist Fund, visit