Canadian Tire First Shift goes coast to coast to coast for 2017-18 season
Registration now open for popular program aimed at new-to-hockey families
NR.055.17
|
June 27, 2017
|

CALGARY, Alta. – Canada’s most popular introductory hockey program has reached a new milestone; the Canadian Tire First Shift will be offered in communities that span all 13 of Hockey Canada’s members in the 2017-18 season.

First introduced in 2014 as a pilot project, Canadian Tire First Shift is a learn-to-play hockey program designed for kids aged 6-10 who are new to the game. More than 10,000 Canadian boys and girls have been introduced to Canada’s game through Canadian Tire First Shift, with many programs filling up on the first day of registration.

“The Canadian Tire First Shift program has taken the country by storm,” said Tom Renney, president and chief executive officer of Hockey Canada. “The evolution of this program is unprecedented as it continues to realize enrolment at an amazing pace, and an even more impressive level of excitement for this amazing hockey experience.”

More than 160 programs have been confirmed for the 2017-18 season in provinces and territories right across the country. The response from Canadian families is no surprise to program organizers, which include Bauer Hockey, Canadian Tire, and Hockey Canada.

“Since those first four pilots in the spring of 2014, the interest in the Canadian Tire First Shift has continued to grow, and it has not been an unusual occurrence for us to have to turn away interested families – in fact, it’s much more common for us to see the programs over-subscribed than under,” said Paul Carson, vice-president of membership development for Hockey Canada. “As much as Canada identifies with hockey as a symbol of our country and our citizenship, for parents who didn’t grow up playing the game – be they new Canadians or simply didn’t take part in the sport themselves growing up – Canadian Tire First Shift provides an easy way for them to let their kids try out the sport, and for them to become familiar with hockey’s fundamentals and the basics of the game and the equipment.

“We’ve found a substantive market for the Canadian Tire First Shift, and are really excited about the opportunity to reach another 5,000-plus Canadian families this season.”

With an emphasis on fun, Canadian Tire First Shift allows kids ages 6-10 to easily try hockey for $199, which includes enrollment for a six-week, on-ice curriculum and head-to-toe Bauer Hockey equipment that each child can keep.

The 2017-18 season will see 100 programs delivered as part of the Fall session, and another 60 targeted for the Winter session. Though the program has always been open to both boys and girls, the popularity of all-female Canadian Tire First Shift programs over the last two seasons has seen more all-girl programs carved out for 2017-18 – 13, to be exact.

The initiative began in 2014 with four pilot programs in Ontario and Nova Scotia, expanded the following year to 35 programs, and doubled to 81 programs delivered in the 2015-16 hockey season. Last season, an all-time high of 157 Canadian Tire First Shift programs were delivered in communities across the country, and two-time Olympic gold-medallists Marie-Philip Poulin and Jonathan Toews joined Mark Messier as Canadian Tire First Shift ambassadors.

Since its inception, an estimated 1,600 minor hockey association volunteers have supported 270 unique Canadian Tire First Shift events in the country, introducing more than 10,000 youngsters to Canada’s game.

To learn more about Canadian Tire First Shift in your community and how to register, please visit www.firstshift.ca. Parent information resources on hockey in Canada can be found at Hockey Canada’s Pathway to Minor Hockey.

About Bauer Hockey
Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products.

About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national, and international hockey championships and events; and leads the operation of all teams that represent Canada in international ice hockey competition. Hockey Canada’s mission is to “lead, develop, and promote positive hockey experiences.” For more information on Hockey Canada, please visit HockeyCanada.ca or follow through social media on Facebook and Twitter.

About Canadian Tire
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The approximately 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the Company and its local dealers, franchisees and petroleum retailers. For more information, visit Corp.CanadianTire.ca.

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)
ldornan@hockeycanada.ca

 

Esther Madziya
Coordinator, Media Relations
Hockey Canada
403-284-6484
emadziya@hockeycanada.ca

 

Spencer Sharkey
Coordinator, Communications
Hockey Canada
403-777-4567 / 905-906-5327 (mobile)
ssharkey@hockeycanada.ca

 

Videos
Photos
2018 MWC: USA 4 – CAN 1 (Bronze)
Vlasic scored, but Canada dropped the bronze medal game to U.S.
2018 RBC Cup: CWK 4 – WEL 2 (Championship)
The Chiefs scored three unanswered in the third to win the RBC Cup.
2018 RBC Cup: CWK 3 – OJS 2 (Semifinal)
Pickering got the winner and the Chiefs advanced to the RBC Cup final.
2018 MWC: SUI 3 – CAN 2 (Semifinal)
Horvat and Parayko scored goals, but Canada will play for bronze.
Schedule
Close
Credit