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Nike introduces LIVESTRONG jersey for 2013 IIHF Ice Hockey Women’s World Championship

February 27, 2013

Nike Team LIVESTRONG ambassador, Tessa Bonhomme, was joined Tuesday by fellow athletes Gillian Apps, Meghan Agosta-Marciano and Jayna Hefford at the official unveiling of the LIVESTRONG Team Canada jersey that Canada’s National Women’s Team will wear for the opening game of the 2013 IIHF Ice Hockey Women’s World Championship, April 2 against the United States.

The jersey reveal kicks off a “Fight With Us” movement with national partner Sport Chek to support Canada’s National Women’s Team and LIVESTRONG, both of which are dedicated to unite, inspire and empower people affected by the pervasive disease. Canadians from coast to coast can show their support for the national team and take up the fight against cancer by purchasing the limited edition jersey and other LIVESTRONG apparel.

“Cancer will strike one in two men and one in three women in our lifetime. It’s a staggering reality that demands attention – an issue Nike remains committed to through support of the LIVESTRONG Foundation,” said Joe Monahan with Nike LIVESTRONG. “The 2013 IIHF Ice Hockey Women’s World Championship presents an amazing opportunity to celebrate the LIVESTRONG movement in Canada and Nike is thrilled that the members of Canada’s National Women’s Team, the leaders at Hockey Canada and our partners at Sport Chek have joined together in our ongoing battle against cancer.”

The LIVESTRONG Foundation has invested more than $620,000 in excellent Canadian organizations and programs that serve survivors and further the fight against cancer. To date, Nike has helped raise more than $100 million for the LIVESTRONG Foundation, which has brought in nearly $500 million to battle cancer since its inception 16 years ago. Nike fully supports the LIVESTRONG Foundation’s mission to make cancer a global priority, reduce the stigma of the disease and make access to care a reality for all survivors.

“LIVESTRONG is about a cause and not one individual. The Nike LIVESTRONG collection supports the LIVESTRONG Foundation,” said Doug Ulman, president of LIVESTRONG. “Since 2009, the LIVESTRONG Foundation has worked to help cancer survivors move beyond treatment through the Cancer Transitions program in cities across Canada.”

“Hockey Canada and Team Canada have had a strong partnership with Nike for nearly 20 years. In that time we have seen how their ongoing commitment to the LIVESTRONG Foundation has made a real and undeniable difference in the fight against cancer,” said Dan Church, head coach of Canada’s National Women’s Team. “As a team, are extremely proud be a part of this opportunity and we look forward to wearing the jersey with pride and supporting this great cause.”

The full line of LIVESTRONG apparel and the 2013 IIHF Ice Hockey Women’s World Championship LIVESTRONG jersey is currently available at Sport Chek and Sports Experts locations across Canada.

About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”

About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available on the Internet at investors.nikeinc.com and individuals can follow through Twitter at @Nike.

For more information:

Esther Madziya
Manager, Communications
Hockey Canada

(403) 284-6484 

[email protected] 

Spencer Sharkey
Manager, Communications
Hockey Canada

(403) 777-4567

[email protected]

Jeremy Knight
Manager, Corporate Communications
Hockey Canada

(647) 251-9738

[email protected]hockeycanada.ca

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