Hockey Canada and Nike unveil new Team Canada jersey
Heritage-inspired jersey will honour Canada’s 150 years as a nation
NR.071.16
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August 2, 2016
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TORONTO, ON, August 2, 2016 - Hockey Canada, in partnership with Nike and players representing Canada’s national women’s, men’s, and sledge teams, unveiled the new Team Canada jersey in Toronto on Tuesday.

Designed by Nike to celebrate Canada’s 150th anniversary of Confederation, the jersey will make its competitive debut this week when 41 of the nation’s best under-20 players face off against teams from Finland,Sweden, and the United States in Plymouth, Mich., in their quest to represent Canada on home ice when the 2017 IIHF World Junior Championship returns to Toronto and Montreal this December.

Tailor-made for the nation’s athletes, the Team Canada jerseys give a nod to Canada’s rich history while also incorporating performance innovation by Nike.

“This jersey is designed to match performance with patriotism,” said Tom Renney, president and chief executive officer, Hockey Canada. “I have been lucky to be able to turn my passion for the game into a career; and what I realized very early on is that hockey goes well beyond what’s learned on the ice. Hockey is part of the fabric of our nation, and teaches all of the life lessons that build great citizens. We wanted to ensure that every aspect of this jersey had a deep meaning to Canadians, while still pushing the envelope with innovation. From the bottom white stripe to the embedded maple leaves, the jersey is emblematic of that intrinsic link between the game and the 35 million Canadians who carry the Maple Leaf in their hearts.”

Engineered using Nike AeroSwift Technology and woven with Ripstop Fabric, the jersey is made to endure the athletes’ fast and physical performance on the ice. Meshed zones under both arms support thermoregulation through optimal ventilation allowing players to stay cool during the game.

The jersey prominently features the Canada 150 logo on both sleeves, composed of a series of diamonds that represent the four original Confederation provinces, forming the shape of the iconic Maple Leaf. On the upper section of the jersey, rows of maple leaves fill the jersey’s shoulder caps, forming one of the most patriotic features ever seen on a national jersey. The icon of the Maple Leaf represents one voice and the repeat of the icon represents the nation rallying around hockey. The unique and classic double-stripe on the jersey’s sleeves returns, but has been accentuated with a black and red accent making the exclusive design pop like never before.

“In 2017, as we celebrate the milestone 150th anniversary of Confederation, we naturally reflect on the integral role that hockey plays in uniting Canadians,” says Raj Grewal, MP for Brampton East. “This year’s jersey reflects the pride this great game brings to our country and its importance in our culture.”

In addition to the upcoming National Junior Team development camp games, Team Canada fans will see the new jersey in action at the Ivan Hlinka Memorial Cupwhen the men’s summer under-18 team look to defend their golden streak this month, as well as during a three-game series hosted in Calgary featuring Canada’s National Women’s Under-18 Team and Canada’s National Women’s Development Team going head-to-head against their U.S. rivals.

The new Team Canada jersey is available on August 2 at Nike stores and online at Nike.com and HockeyCanada.ca/Shop, at Hockey Canada’s official retail partner SportChek, and other Canadian retailers from coast to coast.

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial member associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national, and international hockey championships and events; and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”For more information on Hockey Canada, please visit HockeyCanada.ca or join our social media communities onFacebook, Instagram, SnapChat (@hockey_canada), and Twitter.

About NIKE Inc.

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)
ldornan@hockeycanada.ca

 

Morgan Bell
Coordinator, Media Relations
Hockey Canada
403-284-6427
mbell@hockeycanada.ca

 

Esther Madziya
Coordinator, Media Relations
Hockey Canada
403-284-6484
emadziya@hockeycanada.ca

 

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