VANCOUVER, B.C. – Hockey Canada is leading the way in fan experience innovation by bringing BriziCam to the 2019 IIHF World Junior Championship, the first time the Brizi technology will be used in Canada. Brizi will enable fans to tap into robotic cameras at Rogers Arena to capture the ultimate group memory this holiday season.
To bring this experience to fans, Hockey Canada partnered with World Juniors sponsors Canadian Tire, Esso, Pepsi, TELUS and Tim Hortons. Their creative teams are lending ideas to the customized photo overlays that will make capturing moments more memorable for fans.
“In our mission to share hockey with all Canadians, we’re thrilled to bring BriziCam to the World Juniors,” said Riley Wiwchar, director of the 2019 IIHF World Junior Championship. “Fans will be able to capture their experience in stunning quality and uniqueness that goes well beyond traditional photos, and they will be able to share the excitement with their close friends and family across the globe.”
This will be the first time BriziCam is available to Canadian hockey fans. For users, the experience will be similar to using the camera app on their phone, only instead of seeing through the lens on their phone camera, they are seeing through a camera lens in the distance. Fans have 30 seconds to pinch and zoom to get everyone in the shot, then pick their favourite overlay before sharing the photo to a variety of social media platforms.
“Nothing comes close to the excitement of seeing a Canadian partner like Hockey Canada innovate with us,” said Brizi co-founder and chief executive officer, Anna Hu. “We’re proud to be a Canadian company, and can’t wait to see Canadian fans relish the chance to share meaningful moments with their social universe.”
Brizi lets anyone tap into nearby cameras to capture group memories at iconic places. Deployed in seven countries, working with organizations across NBA basketball, European soccer and Grand Slam tennis, Brizi delivers an authentic high-affinity sponsorship asset that captures fan insights.
About Hockey Canada:
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of more than 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national and international hockey championships and events; and leads the operation of all teams that represent Canada in international ice hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”
For more information on Hockey Canada, Canada’s National Junior Team and the 2019 IIHF World Junior Championship, please visit HockeyCanada.ca, or follow along through social media on Facebook, Twitter and #WorldJuniors.