Affiliate Sites expand
Hockey Canada logo

Hockey Canada, Chevrolet Canada extend partnership through 2024

New five-year deal supports the game from the grassroots level to national teams

NR.079.19
|
November 07, 2019

CALGARY, Alta. – Since 2001, Hockey Canada and Chevrolet Canada have built a long-standing partnership that supports the national pastime, one that has now been extended through 2024.

As an international marketing partner of Hockey Canada, Chevrolet Canada continues to support programs and initiatives from the grassroots to the world stage, including the IIHF World Junior Championship and IIHF Women’s World Championship. The collaboration will see Chevrolet support Canada’s national teams and event hosting operations, while further identifying and developing initiatives to enhance the game, including fan interactions and activations at national events and IIHF championships hosted by Hockey Canada.

At the grassroots level, Chevrolet Canada and Hockey Canada launched the Chevrolet Good Deeds Cup in 2016, inspiring thousands of Peewee players from across the country to build their values off the ice by demonstrating a strong work ethic, accountability and comradery through selfless acts.

“We are really looking forward to a renewed partnership with Hockey Canada as we kick off our fourth year of the Chevrolet Good Deeds Cup in the 2019-20 season,” said Laura Pacey, brand director for Chevrolet Canada. “Together, we are confident young players will continue to put positive values learned through hockey back into their communities.”

From Nov. 2 to Jan. 13, Peewee teams are encouraged to submit a video entry of their team’s good deed. On Jan. 25, 11 regional finalists will be selected and receive $2,000 for the charity of their choice. Canada will then vote for their top three favourite teams from Jan. 25 to Feb. 9, and each of the top three teams will receive a total of $5,000 for their charity of choice. For the grand prize, a panel of judges will deliberate on the season’s winner, which will receive a total of $100,000 for their charity of choice.

“Hockey Canada is proud to renew our partnership with Chevrolet and continue its sponsorship of all levels of hockey,” said Mike Ross, chief business development officer for Hockey Canada. “We share a common connection to communities through minor hockey associations and Chevrolet dealers across the country.”

About Chevrolet in Canada

Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at Chevrolet.ca, on Facebook at Facebook.com/ChevroletCanada or by following @ChevroletCanada on Instagram and Twitter.

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 member associations of over 750,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada; provides consistent rules and regulations and various other membership services from coast to coast to coast; manages numerous regional, national and international hockey championships and events; and leads the operation of all teams that represent Canada in international competition. Hockey Canada’s mission is to lead, develop and promote positive hockey experiences. For more information on Hockey Canada, please visit HockeyCanada.ca or follow through social media on Facebook and Twitter.

For more information:

Esther Madziya
Manager, Communications
Hockey Canada

(403) 284-6484 

[email protected] 

Spencer Sharkey
Manager, Communications
Hockey Canada

(403) 777-4567

[email protected]

Jeremy Knight
Manager, Corporate Communications
Hockey Canada

(647) 251-9738

[email protected]

Videos
Photos
play_logo
Esso: Top 5 Plays — Tuesday, April 23
play_logo
Northern Selects (ATL) vs. Edmonton Jr. Oilers (PAC) | Esso Cup
play_logo
North York Storm (ONT) vs. L'Intrépide de l'Outaouais (QUE) | Esso Cup
play_logo
Regina Rebels (WST) vs. Thompson-Okanagan Lakers (HST) | Esso Cup
play_logo
Sydney Rush (HST) vs. Cantonniers de Magog (QUE) | TELUS Cup
play_logo
Kensington Wild (ATL) vs. Brandon Wheat Kings (WST) | TELUS Cup
play_logo
Calgary Buffaloes (PAC) vs. Markham Waxers (CEN) | TELUS Cup
play_logo
Esso: Top 5 Plays — Monday, April 22
play_logo
Regina Rebels (WST) vs. Edmonton Jr. Oilers (PAC) | Esso Cup
play_logo
Brandon Wheat Kings (WST) vs. Sydney Rush (HST) | TELUS Cup
play_logo
Thompson-Okanagan Lakers (HST) vs. North York Storm (ONT) | Esso Cup
play_logo
L'Intrépide de l'Outaouais (QUE) vs. Northern Selects (ATL) | Esso Cup
Schedule
HC Logo
Vernon, BC
Date: Apr 21 to 27
HC Logo
Membertou, NS
Date: Apr 22 to 28
HC Logo
Espoo & Vantaa, Finland
Date: Apr 25 to May 5
HC Logo
Calgary, AB, Canada
Date: May 5 to 12
HC Logo
Oakville, ON
Date: May 9 to 19
HC Logo
Prague & Ostrava, Czechia
Date: May 10 to 26