With the eyes of the world on PyeongChang this month, Hockey Canada and
Samsung Canada have collaborated to give fans a unique perspective on what
it takes to be an Olympic athlete.
follows Canada’s National Women’s Team through the intensive six-month
centralization process, with the focus on three players in particular –
goaltender Shannon Szabados and forwards Rebecca Johnston and Natalie
Szabados and Johnston are two-time Olympic gold medallists, having stood
atop the podium at both Vancouver 2010 and Sochi 2014, while Spooner earned
her gold medal four years ago in Russia. Their experiences allow them to
speak candidly about the ups and downs of centralization, and what reaching
the Olympics means.
Hockey Canada and Samsung Canada partnered to embed a videographer with the
national team as it played games in every corner of Alberta and across
North America as part of its PyeongChang preparations, getting access to
Team Canada everywhere – on the bus, during off-ice training, in the
dressing room and on the ice.
The videos highlight the Samsung Galaxy Note8 message of #DoBiggerThings,
which aims to inspire Canadians to push through boundaries at every
opportunity and strive to achieve their goals.
celebrates the three athletes while bringing their Olympic experience to
life, showing how they #DoBiggerThings, and how Samsung technology enables
them to navigate those challenges in the intense lead-up to the Games.
“Samsung is a proud and long-time supporter of amateur and Olympic sports,
both in Canada and around the world,” said Mark Childs, chief marketing
officer, Samsung Canada. “Our partnership with Hockey Canada highlights and
inspires all Canadians to #DoBiggerThings just like Rebecca, Natalie and
Shannon, as they confidently reach for Canada's fifth gold medal this year in
“Hockey Canada is committed to working with its partners to create and
deliver win-win marketing platforms to engage Canadians and bring them
closer to the sport they love,” said Mike Ross, chief business development
officer, Hockey Canada. “Through our dynamic partnership, Samsung Canada
and Hockey Canada have given Canadians a behind-the-scenes look and insight
into Canada’s National Women’s Team.”
launched Jan. 13, 2018 on the Samsung Canada YouTube channel and at
HockeyCanada.ca, with social media support on Facebook, Twitter and