Helping keep kids safe while they experience the love of the
OSHAWA, Ont. – Chevrolet Safe and Fun Hockey is providing all five-year-old players across Canada with an
opportunity to get their first hockey helmet for free, giving parents peace of mind while instilling the
importance of on-ice safety from the beginning of their child’s sporting involvement. By providing new and
safe equipment, the Chevrolet Canada Hockey Helmet Program will help these young players learn that safe
hockey is fun hockey.
“We’re focused on serving our customers and communities better than ever, and with more than 400 dealers
in communities across Canada, we have the opportunity to make a real impact through this bold new
initiative,” said Rob Assimakopoulos, general director of marketing at Chevrolet. “Hockey is Canada’s game,
and as a longstanding supporter, Chevrolet is encouraging young players to learn the importance of on-ice
safety and sportsmanship, making positive change by ensuring they play safe and fun from their first days on
“For over a decade, Chevrolet Safe and Fun Hockey has been involved in creating a safe and enjoyable
environment for kids across Canada, “said Bobby Orr. “The new program to provide free helmets to young
players is a great initiative that will help us build safety into the culture of sports and help kids
understand that hockey can be lots of fun, while still being safe.”
All players born in 2006 who register to play hockey with Hockey Canada in the 2011/2012 season will be eligible
to receive a free Bauer Hockey helmet from Chevrolet. In the 2010/2011 season, over 23,000 five-year-olds
were registered with Hockey Canada.
“Chevrolet’s involvement in the sport and commitment to safety and innovation has helped Canadian families
play safer hockey while having fun,” said Bob Nicholson, president and CEO of Hockey Canada. “Now, Chevrolet
is giving Canadians the home ice advantage by providing hockey parents with the equipment their children need
so that they can play the sport they love. I would also like to thank Bauer Hockey and the Forzani Group for
joining Chevrolet on this initiative.”
Chevrolet also helps Canadian hockey families develop positive attitudes towards healthy competition,
teamwork and fair play through Chevrolet Safe and Fun Hockey. In partnership with Hockey Canada, this program
was developed for parents, minor league players and coaches to be much more than a "how to" course on the
fundamentals of hockey. By teaching hockey enthusiasts the importance of a positive attitude, teamwork, fair
play and grace under pressure, Chevrolet Canada is helping to enrich the hockey community by engaging fans
and young players in new ways.
To pre-register for a Chevrolet Safe and Fun Hockey package, including a free helmet, parents can visit www.chevrolethockey.ca beginning *.
Full registration starts , when parents will be able to pick up their Chevrolet Safe and Fun
Hockey package containing a certificate for the new Bauer 2100 hockey helmet from their closest Chevrolet
dealer. The certificate can be exchanged for the helmet at the designated Forzani retail outlet in their
local area, including Sport Chek, Hockey Experts, Sport Mart, InterSport, and Sports Experts.