Attention All Minor Hockey Association Presidents
September 17, 2008

Hockey heroes to act as ambassadors for Samsung as countdown to Vancouver 2010 begins

As the countdown to the Vancouver 2010 Olympic Winter Games officially begins, Samsung Electronics Canada has teamed up with national heroes and Olympians Jarome Iginla and Hayley Wickenheiser to spread Canada’s hockey spirit. Today Samsung, a major supporter of Hockey Canada, announced that Iginla and Wickenheiser will become official ambassadors of the company’s Get Together for the Game campaign – a national grassroots program designed to connect fans and communities across the country.

“Hockey is a game that is in Canadians’ blood and the passion for the sport unites the country,” said Benjamin Lee, president of Samsung Canada. “Samsung is a proud supporter of men’s and women’s hockey in Canada, and of the Olympic Games, and we look forward to joining with two of Canada’s hockey heroes, Jarome and Hayley to celebrate the game and the excitement leading up to the Vancouver 2010 Olympic Winter Games.”

Samsung’s partnership with Iginla and Wickenheiser will coincide with the company’s role as an official partner of both Hockey Canada and sponsor of the Olympic Winter Games.

“The next two years will be an especially exciting time for hockey in Canada, and I’m honoured to be joining with Samsung, a company committed to supporting sports around the globe, particularly hockey in Canada,” said Iginla. “Our love for the game is a big part of being Canadian, and I look forward to sharing that excitement with people coast to coast.”

“I’m thrilled to be teaming up with Samsung and Jarome to celebrate the game as we look forward to a monumental moment in Canadian sports history,” said Wickenheiser. “As a player, I can say that we truly appreciate the support Samsung shows to Canadian hockey, and as a fan, I’m excited to be a part of a program that brings the country together.”

To learn more about Samsung’s Get Together For The Game campaign, visit

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung’s mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's Consumer Electronics division, IT division, Home Appliance division and Wireless Terminals division. 

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay since 2004.  Also through Samsung’s Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada.  Samsung is also a proud sponsor of Hockey Canada and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit

Contact: Scott MacFadyen
Samsung Electronics Canada
Tel: 416-876-9198

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)


Morgan Bell
Manager, Communications
Hockey Canada
403-284-6427 / 403-669-1261 (mobile)


Esther Madziya
Coordinator, Media Relations
Hockey Canada


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