TORONTO, - RBC Insurance, with support from Hockey Canada and the Hockey Hall of Fame,
today announced the launch of its annual nationwide search for outstanding hockey volunteers.
“Canada’s hockey volunteers don’t do it for the recognition, but we believe it is important to acknowledge
them,” said Neil Skelding, president and CEO, RBC Insurance. “For the past three years the RBC Local Hockey
Leaders program has applauded these behind-the-scenes hockey volunteers who dedicate their time to support
grassroots hockey in their community. We’re proud to continue this tradition.”
Regional winners, one from each of the 13 Hockey Canada geographical branches, will receive $10,000
towards a registered charity/hockey cause in their community, special recognition in the Hockey Hall of Fame
and a signed Team Canada jersey. One RBC employee winner will also be recognized.
“Thanks to the RBC Local Hockey Leaders program, we are able to properly recognize the efforts of these
important Canadians, who are the backbone of minor hockey in Canada,” said Bill Hay, Chairman, Hockey Hall of
Fame. “RBC Insurance is investing in Canadian communities through hockey, and we are happy to be a part of
Over the past three years RBC Insurance has awarded more than $350,000 to grassroots hockey activities
across Canada through the RBC Local Hockey Leaders program. Grants have been used to establish equipment
sharing programs, make hockey more accessible, improve infrastructure and for a myriad of other causes close
to the hearts of Canada’s grassroots hockey leaders.
“Look around your hockey community and nominate the people that most deserve this award, because without
these people, hockey simply would not happen,” said Bob Nicholson, president, Hockey Canada. “These leaders
may coach teams, shovel outdoor rinks, organize team fundraising, or teach hockey and life skills – things
that make hockey such an important component of community life in Canada.”
A panel including National Women’s Team member Jennifer Botterill, National Men’s Sledge Hockey Team
assistant captain Jean Labonté, hockey legend Ron Ellis and Hockey Canada officials will select winners from
nominations submitted through the program website. Nominations will be accepted until midnight (E.S.T.)
. To nominate a dedicated minor hockey volunteer from your area, go to www.rbcinsurance.com.
RBC Local Hockey Leaders are the behind-the-scenes volunteers who make hockey a positive, safe, and
enjoyable activity in their communities. Hard work, dependability, enthusiasm and leadership will be amongst
the criteria considered when evaluating submissions.
About RBC Insurance
RBC Insurance provides a wide range of creditor, life, health, travel, home, auto and reinsurance
products and services to more than five million clients in Canada, the U.S. and internationally. These
products and services are offered through a wide variety of distribution channels, including the telephone,
independent brokers, travel agents, a proprietary sales force and the Internet. More information is available
For further information, please contact:
Brian Findlay or Bob Stellick, 416-603-9452
Brad Pascall, Hockey Canada Communications, 403-777-4556
Jackie Braden, Media Relations, RBC, 416-974-2124
Kelly Masse, Hockey Hall of Fame, 416-933-8212