Halifax Breaks Yet Another Hockey Record
January 29, 2004

Halifax, N.S. - Fred MacGillivray, Chair, Host Committee 2004 IIHF World Women's Hockey Championship, announced today Halifax has surpassed the previous World Women's Hockey Championship attendance record.

"Kitchener in 1997, hosted 66,783 hockey fans by the time the event concluded, with still 8 weeks to go until the drop of the puck, I am very pleased to announce a total attendance number of 70,395," says Fred MacGillivray. "Not only have we broken the World Women's attendance record but we have completely sold out the Dartmouth Sportsplex."

MacGillivray explains the local event committee (LOC) main objective from the start was to not only meet the previous attendance record but to significantly surpass that number. This was achieved mainly due to a strong ticket strategy and the fact that Halifax is a hockey town. "The LOC's over-all event goal is to sell 100,000 tickets, with 70% already achieved we feel this World Women's will hold the attendance record for quite some time," explains MacGillivray.

It was also announced the next phase of the ticket strategy is being rolled out today – the Power Play Pack. "The Power Play Pack is a nine game package guaranteeing hockey and Team Canada fans won't miss a minute of the excitement," explains Grant MacDonald, event manager, 2004 IIHF World Women's Hockey Championship. "This is the best of the best. We want to ensure we provided ticket options that made sense, so we developed the ultimate pack for all."

Power Play Pack:

1. March 30, Group B Game #1 SUI-USA HMC 16:00 p.m.

2. March 30 Group A Game #2 CHN-CAN HMC 20:00 p.m.

3. April 1 Group B Game #7 USA-RUS HMC 16:00 p.m.

4. April 1 Group A Game #8 CAN-GER HMC 20:00 p.m.

5. April 3 Group 1 Game #11 Final Round (A1-B1) HMC 20:00 p.m.

6. April 4 Group 1 Game #14 Final Round C1-A1 HMC 20:00 p.m.

7. April 5 Group 1 Game #17 Final Round B1-C1 HMC 20:00 p.m.

8. April 6 Bronze Game #19 3rd Group 1 – 1st Group 2 HMC 16:00 p.m.

9. April 6 Gold Game #20 1st Group 1 – 2nd Group 1 HMC 20:00 p.m.

* Televised games begin at 10 minutes past the hour. The game start times will be adjusted when the broadcast schedule is confirmed and will be included in Information package # 2 (subject to IIHF approval).

** With Canada's possible qualification (game 10 or 11), if CAN is qualified in position A1 or A2, CAN will play at 16:00.

*** Power Play Pack: Adults - $167.00 and Youth - $122.00.

Also highlighted in today's media conference was Team Canada's Final Selection Camp taking place in Calgary, AB, January 24-30, 2004. Canada's National Women's Team has 28-players attending a final selection camp to evaluate and prepare for the selection of Canada's roster for the 2004 IIHF World Women's Hockey Championship. The final 20-player roster for Team Canada will be announced in the upcoming weeks.

"One message that I would like to make clear is the importance of our business partners," explains MacGillivray. "National and international events bring big business to Halifax . . . events can not succeed without the support of local and national companies through sponsorship."

Event sponsors announced:

  • Presenting Sponsor Hockey Canada
  • Hockey Canada Premier Sponsors IIHF, Nike, Hockey Nova Scotia, Esso, RBC, TSN/RDS
  • Hockey Canada Associate Sponsors McDonalds, General Motors, Molson, Telus, Pepsi, Air Canada
  • Gold Medal Sponsors Government of Canada, Halifax Regional Municipality, Province of Nova Scotia, Kraft/Sobeys
  • Red Line Sponsors McCain, The Herald, ATV/CTV, VIACOM, C100 FM
  • Blue Line Sponsors Canada Bread, Aliant
  • Goal Line Sponsors Tylenol, Nova Scotia Crystal

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)


Morgan Bell
Manager, Communications
Hockey Canada
403-284-6427 / 403-669-1261 (mobile)


Esther Madziya
Coordinator, Media Relations
Hockey Canada


Spencer Sharkey
Coordinator, Communications
Hockey Canada
403-777-4567 / 905-906-5327 (mobile)


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