Janes is here to inspire the next generation of young girls with big dreams. 

With the help of Hockey Canada and TSN, we are ALL IN as a champion for the growth of girls and women’s hockey in Canada. We are committed to celebrating the women who make this game great – from the grassroots all the way to Team Canada.

To fuel our mission, during the 2022 IIHF World Junior Championship, we asked a group of young Canadians to help us design the goalie masks for the World Juniors. 

We anchored our design with powerful images of the goaltenders from Canada’s world championship-winning National Women’s Team: Ann-Renée Desbiens, Emerance Maschmeyer and Kristen Campbell.

Then we rounded out the designs with the words from young girls with big hockey dreams – messages that inspire them to play the game we all love.

These special masks were curated by prominent Canadian designer Sylvie Marsolais and can be seen during the 2022 World Juniors broadcasts on TSN.

Watch the full story here.

These masks are a celebration of what makes hockey great – and we will continue to leverage Team Canada goalie masks as a beacon of our ALL IN message. 

Janes is ALL IN on celebrating the women who make this game great. Because we believe what gets celebrated grows.



The three goaltenders with Canada’s National Junior Team will be wearing masks inspired by their National Women’s Team counterparts as part of the Janes ALL IN program.
Masks that tell a story
With a little help, Canada’s National Women’s Team goaltenders have personalized masks that will be worn at the WJC.
A golden game remembered
Twenty years after it won a seventh-straight world title, Team Canada 2001 reminisced about the road to gold.
Designers get Janes surprise
Paige and Madison will have their masks worn by Team Canada at the women's worlds in Calgary.
Where did they find inspiration? How did they react to the win? Meet the three teens behind the Team Canada masks.
Ann-Renée Desbiens, Emerance Maschmeyer and Kristen Campbell will be sporting new looks thanks to Janes.
Growing the women’s game
The women who wear the Maple Leaf strive to inspire the next generation of young girls, and Janes wants to help.
Goalies get the good news
Gauthier, Garand and Levi get an emotional surprise from their parents, who let them know they’ve made Team Canada.
The Janes ALL IN tribute masks will celebrate women’s hockey and help spark the conversation to support the game.
Twice an Olympic gold medallist, the former ‘Captain Canada’ remains an influential voice in the women’s game.
A Team Canada original, the two-time Olympic gold medallist has had a front-row seat to the evolution of the game.
A late-comer to the women’s game, the three-time Olympic gold medallist carved out a record-setting career in goal.
Twenty-eight years after she made history, the two-time world champion is inspiring a new generation of young girls.
The Team Canada legend is watching the women’s game grow from behind the bench, and says the best is yet to come.
A leader on the ice for 17 seasons, the four-time Olympic gold medallist remains at the forefront of women’s hockey.
Take a look back at the decorated careers of the six women’s hockey legends being celebrated through Janes All In.
WJC: Three masks, two Team Canadas
Check out the special masks that will be worn at the World Juniors.
2021 WWC: Goalies look good with teen designs
Paige and Madison designed masks with (more than) a hint of Canada.
WJC: More than a mask
The Janes ALL IN masks will spark the conversation around women’s hockey.
NWT: A trip down memory lane with Janes
Take a look back at the careers of the six Janes All In honourees.