Hockey Canada Partnerships

International Marketing Partners

Air Canada

Air Canada is Canada's largest domestic and international airline serving more than 200 airports on six continents. Canada's flag carrier is among the 20 largest airlines in the world and serves more than 41 million customers each year.



The official equipment provider to Team Canada, Bauer has been helping kids aged 6-10 fall in love with hockey for years through their First Shift program. For a small fee, The First Shift allows anyone with an interest in the game of hockey the chance to play and learn with all necessary gear and equipment during six on-ice sessions.



BDO Canada has spent more than 90 years providing assurance, accounting, tax, and advisory services to a broad range of clients across the country. And as a member firm of the international BDO network, they leverage access to resources and advisors in more than 150 countries around the world.


Boston Pizza

Boston Pizza’s Design-A-Mask contest has been a staple during the IIHF World Junior Championship, getting young people aged 18 and under to contribute their design for Team Canada’s goalie masks. The winners not only get to see their designs on Team Canada’s goaltenders during the tournament, they also receive a replica for them to remember their contribution to Team Canada.


Canadian Tire

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General Mills

General Mills Canada provides nutritious snacks for attendees at all of Canada’s national and international championships. With the primary focus being youth, nutrition and fitness, General Mills is dedicated to fostering good nutrition and fitness behaviours amongst young Canadians through the Champions for Health Kids program and has been a longtime supporter of a number of organizations, including Hockey Canada.



Chevrolet has recently launched the all new Chevrolet Power of Play Hockey Program, an exciting initiative specifically for Peewee coaches and their players. By teaming up with an all-star group of Canadian hockey ambassadors, the program aims to help young athletes become more well-rounded people by promoting the positive values they learn while playing the sport they love.



McDonald’s atoMc Hockey / Équipe McDo is proud to support more than 52,000 minor hockey players across Canada. McDonald's grassroots hockey program provides game jerseys, socks, Hockey Canada coaching materials and more to support coaches and players. atoMc Hockey / Équipe McDo celebrates teamwork throughout the season with our Golden Moments jerseys and program ambassadors, Tessa Bonhomme, Drew Doughty and Marc-André Fleury.


Molson Coors Brewing Company

Molson Coors is a true fan and proud partner of Hockey Canada for close to a decade, having been involved in Adult Rec hockey and the Molson Fantasy Camp. With roots dating back to 1786 and a time-honored tradition of brewing quality beers, Molson Coors is proud to be the nation’s preferred brewer and to play a role in the growth of the game from coast to coast and in the success of Canada internationally.



Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.



In its third sponsorship term, TIMBER MART continues to host its successful online FanPhoto contest which encourages Canadians to show them what hockey means to them through photos for a chance to win a trip to the IIHF World Junior Championships. Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success.


Sport Chek

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2017 HCF: Dreams Come True in Dawson Creek
The Hockey Canada Foundation paid a visit to northern B.C. during the 2017 World Under-17 Hockey Challenge.
BDO launches Goals for Kids program
As part of the BDO Goals for Kids program, $100 will go to minor hockey associations across the country for every Team Canada goal scored at Hockey Canada-hosted international events, and $50 will be donated for every goal scored at a trio of national championships – the Esso Cup, TELUS Cup and RBC Cup.
2017 HCF: Hitting the links for hockey
Hitting the links for hockey
2017 HCF: Canadian hockey comes together at gala
A who's-who of hockey, including the Order of Hockey in Canada honourees, members of Canada's gold medal-winning National Sledge Team and Team Canada alumni.