Hockey Canada's Premier Marketing Partners

Hockey Canada's Premier Marketing Partners have a tremendous impact from the grassroots level up to the international game. Premier Partners play a vital role in the participation and activations at Hockey Canada’s national events, and in creating best-in-class fan experiences at key international events such as the IIHF World Junior Championship and IIHF Women’s World Championship.

Imperial Oil
Premier Marketing Partner
Since 1981

Under Imperial Oil, Esso is the title sponsor of the Esso Cup, Canada’s National Female Midget Championship, and supports Esso Fun Days and Esso Medals of Achievement, established in 1981 to build champions on the ice and in life. To date over two million medals of achievement and over 30 million certificates of participation have been awarded to young boys and girls on behalf of Esso to help further their dreams.

TELUS
Premier Marketing Partner
Since 2004

A premier sponsor of the IIHF World Junior Championship and title sponsor of the TELUS Cup, Canada’s National Midget Championship, TELUS supports the ongoing development and future success of young athletes throughout Canada. Recognizing that it takes years of time, dedication and commitment to become a champion, TELUS partners with Hockey Canada to provide resources that help identify and develop talent early.

Tim Hortons
Premier Marketing Partner
Since 2019

Title sponsor of the Timbits Initiation (U7) Program and presenting sponsor of the Centennial Cup, Canada’s National Junior A Championship, Tim Hortons lends its iconic brand to the growth of minor hockey across the country, ensuring kids continue to play and don’t just excel, but achieve their dreams. Tims also plays a major role in creating best-in-class fan experiences at key international events such as the IIHF World Junior Championship and IIHF Women’s World Championship.