Hockey Canada Partnerships

Hockey Canada's Premier Marketing Partners

Hockey Canada's Premier Marketing Partners have a tremendous impact from the grassroots level up to the international game. Premier Partners play a vital role in the participation and activations at Hockey Canada’s national events, and in creating best-in-class fan experiences at key international events such as the IIHF World Junior Championship and IIHF Women’s World Championship.

Esso logo

Imperial Oil
Premier Marketing Partner
Since 1981

Under Imperial Oil, Esso is the title sponsor of the Esso Cup, Canada’s National Female Midget Championship, and supports Esso Fun Days and Esso Medals of Achievement, established in 1981 to build champions on the ice and in life. To date over two million medals of achievement and over 30 million certificates of participation have been awarded to young boys and girls on behalf of Esso to help further their dreams.

Nike swoosh logo

Premier Marketing Partner
Since 1999

Nike has been supporting Hockey Canada for more than 25 years, outfitting Canada’s men’s and women’s national teams and aiding their pursuit of gold in the international game. In 2006, Canada’s new national team sweater and socks, worn by Canada’s Olympic gold medal-winning 2006 women’s team and gold medal-winning National Junior Teams in 2006, 2007 and 2008, were introduced using the new Swift design and technology.

TELUS logo

Premier Marketing Partner
Since 2004

A premier sponsor of the IIHF World Junior Championship and title sponsor of the TELUS Cup, Canada’s National Midget Championship, TELUS supports the ongoing development and future success of young athletes throughout Canada. Recognizing that it takes years of time, dedication and commitment to become a champion, TELUS partners with Hockey Canada to provide resources that help identify and develop talent early.

TSN logo

Premier Marketing Partner
Since 1997

The Sports Network (TSN) and Réseau des sports (RDS) are the official broadcasters of Hockey Canada. The relationship includes international and national events: the IIHF World Championship, IIHF World Women’s Championship, IIHF World Junior Championship, TELUS Cup, National Junior A Champioinshp, Esso Cup, World Junior A Challenge, National Women’s U18 Championship, Canadian Tire Para Hockey Cup and World U17 Hockey Challenge.

Tim Hortons
Premier Marketing Partner
Since 2019

Title sponsor of the Timbits Initiation (U7) Program and presenting sponsor of the Centennial Cup, Canada’s National Junior A Championship, Tim Hortons lends its iconic brand to the growth of minor hockey across the country, ensuring kids continue to play and don’t just excel, but achieve their dreams. Tims also plays a major role in creating best-in-class fan experiences at key international events such as the IIHF World Junior Championship and IIHF Women’s World Championship.

WJC: Three masks, two Team Canadas
Check out the special masks that will be worn at the World Juniors.
2021 WWC: Goalies look good with teen designs
Paige and Madison designed masks with (more than) a hint of Canada.
WJC: More than a mask
The Janes ALL IN masks will spark the conversation around women’s hockey.
NWT: A trip down memory lane with Janes
Take a look back at the careers of the six Janes All In honourees.
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