Hockey Canada Partnerships

Hockey Canada's International Marketing Partners

Hockey Canada's International Marketing Partners are key to the health of hockey in Canada.

Air Canada logo

Air Canada

Air Canada is Canada's largest domestic and international airline serving more than 200 airports on six continents. Canada's flag carrier is among the 20 largest airlines in the world and serves more than 41 million customers each year.

Bauer logo

Bauer

The official equipment provider to Team Canada, Bauer has been helping kids aged 6-10 fall in love with hockey for years through their First Shift program. For a small fee, The First Shift allows anyone with an interest in the game of hockey the chance to play and learn with all necessary gear and equipment during six on-ice sessions.

BDO logo

BDO

BDO Canada has spent more than 90 years providing assurance, accounting, tax, and advisory services to a broad range of clients across the country. And as a member firm of the international BDO network, they leverage access to resources and advisors in more than 150 countries around the world.

Canadian Tire logo

BFL Insurance

BFL was founded in Montreal in 1987. From there, the company grew by the constant addition of professionals who were recognized as leaders in their niches. BFL offers a complete range of Commercial Insurance products and services, Risk Management and Risk Control services and Employee Benefits Consulting Services to businesses, professionals, manufacturers and local governments, national and international organizations, and groups and associations.

Canadian Tire logo

Canadian Tire

With over 500 locations nationwide, Canadian Tire provides a wide range of automotive, hardware, sports and leisure and home products to Canadians across the country. Canadian Tire recently became the naming sponsor of the Canadian Tire Para Hockey Cup – previously known as the World Sledge Hockey Challenge.

Chevrolet logo

Chevrolet

Chevrolet has recently launched the all new Chevrolet Power of Play Hockey Program, an exciting initiative specifically for Peewee coaches and their players. By teaming up with an all-star group of Canadian hockey ambassadors, the program aims to help young athletes become more well-rounded people by promoting the positive values they learn while playing the sport they love.

Hankook Tires logo

Hankook

Hockey Canada’s official tire retailer, Hankook Tire Canada is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance tires in Canada.

Molson logo

Molson Coors Brewing Company

Molson Coors is a true fan and proud partner of Hockey Canada for close to a decade, having been involved in Adult Rec hockey and the Molson Fantasy Camp. With roots dating back to 1786 and a time-honored tradition of brewing quality beers, Molson Coors is proud to be the nation’s preferred brewer and to play a role in the growth of the game from coast to coast and in the success of Canada internationally.

Molson logo

OK Tire

OK Tire is the largest independent tire and auto service retailer in Canada and the fourth largest in North America. It has been part of the Canadian landscape since 1953. There are over 300 independently owned and operated OK Tire locations across the country. Each franchise is unique within its geographical area, tailoring its offerings to meet customers’ needs, and covering everything in, around, on or behind any vehicle.

PepsiCo logos

PepsiCo

Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.
Timber Mart logo

TIMBER MART

In its third sponsorship term, TIMBER MART continues to host its successful online FanPhoto contest which encourages Canadians to show them what hockey means to them through photos for a chance to win a trip to the IIHF World Junior Championships. Founded in 1967, TIMBER MART is the largest national member-owned buying group in Canada for the true independent entrepreneur. With hundreds of independent building-material and hardware retailers, commercial dealers and manufacturers located in every province across the country, TIMBER MART provides its extensive dealer network with a menu of competitive buying programs, comprehensive marketing services and personalized support to drive independent business success.

Sport Chek logo

Sport Chek

With nearly 200 locations across the country, Sport Chek is Canada’s health and wellness destination for looking well, feeling well and performing well. Its goal is to help motivate Canadians to get moving and help them achieve their wellness goals. Sport Chek has been a proud partner of Hockey Canada since 2012

Videos
Photos
TCAA: Fantasy becomes reality for KPMG
For the 10th year, the Team Canada Alumni Association and KPMG partnered on a fantasy game for clients in Calgary.
2018 TCAA: Hitting the links for hockey
With the support of 30 sponsors, 150 golfers braved the cold and took to the course Sept. 18 at the Lakeside Greens Golf Club in Chestermere, Alta.
2018 HCF: Canadian hockey gathers at gala
Hockey Canada Foundation Gala & Golf.
2018 HCF: Dreams Come True in London
The Hockey Canada Foundation partnered with the Ontario Hockey Federation, South London Neighbourhood Resource Centre and Neighbourhood Resource Association of Westminster Park to get 28 London-area kids into the game and on the ice through the Dreams Come True program.