Hockey Canada Careers

Hockey Canada Careers | Manager, Brand & Community Engagement

POSITION:    Manager, Brand & Community Engagement

REPORTS TO:            Director, Brand & Community Engagement 
LOCATION:                Calgary, AB
STATUS:                       Permanent, Full Time
APPLICATION DEADLINE: September 23, 2019


Reporting to the Director, Brand & Community Engagement the Manager is responsible for incorporating the Hockey Canada Brand into day to day activities and supporting the Director in bringing the Hockey Canada brand to life for our stakeholders across all channels.  The Manager is a hands-on leader in driving and executing brand strategy across Hockey Canada and Members. Through active collaboration with the Marketing & Communications Team, the Manager will work throughout the organization to manage brand integration in internal and external activation plans and campaigns and ensures effective execution across an integrated Marketing & Communications platform.  In the end, manage a market leading brand plan that resonates with Hockey Canada, its membership, corporate partners and all Canadians.


  • Support the Director, Brand & Community Engagement on the development and management of an integrated strategy and annual plan that includes and incorporates all core accountabilities
  • Manage the brand strategy and market activations aligned with the strategic plan in order to optimize Hockey Canada’s profile and growth objectives
  • Work collaboratively with Hockey Canada departments and 13 provincial and territorial members to:
    - support their understanding and alignment with Hockey Canada’s brand strategy
    - develop integrated on-brand marketing strategies and tactical plans to support the organizations strategic and business needs
    - be an active and empowering leader focused on execution of the plan
  • Own the process for marketing projects including marketing briefs, briefing process, creative development, planning execution and reporting
  • Produce and gain alignment on project-based brand marketing plans including objectives, strategies, tactics, blocking chart, workback and tracking
  • Act as resource to Members in aligning their marketing activities with the Hockey Canada brand
  • Manage department Calendar of Commitments and Content Calendar
  • Work with production, social/digital and communications teams on execution of content planning to be deployed across all touch points
  • Assist with overseeing graphics and the coordination of outsourcing projects
  • Manage the budget and key performance indicators/scorecard to ensure an efficient spend and return on investment for all brand investments
  • Collaborate with media and distribution partners, TSN / RDS, Bell Media, Telus Communications, Tim Hortons and others to maximize content distribution and optimize paid advertising campaigns
  • Keep up with and understand industry best practices and emerging strategies that will keep brand marketing up to date and ensure the business has a competitive edge in brand awareness, member acquisition, and retention
  • Research and network to remain current with industry best practices, new platforms and technologies. 


  • Bachelor Degree in Sport Marketing or Management, Business Administration, Marketing or a related field
  • 3 years experience in marketing, brand management and execution
  • Experience in developing and implementing creative and innovative marketing strategies and related brand campaigns
  • Ability to build strategic and comprehensive marketing plans
  • Experience using research, analytics and data to drive insights that lead to business actions and outcomes
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Strong influencer, skillful collaborator and leader among peers
  • Experience managing complex organizational structures and relationships
  • Proactive self-starter, strong individual who can think critically and challenge status quo
  • Ability to work across high-functioning organization in a fast-paced work environment
  • Proven track-record of developing and delivering integrated, multi-channel marketing
  • Shares our passion for growing the game and engaging with the grassroots of the game
  • Proficiency with a CRM an asset
  • A proven aptitude for initiative, innovation and digital prowess
  • Excellent interpersonal skills; promotes cooperation and commitment within a team to achieve goals
  • Ability to work staggered hours, evenings and weekends as necessary
  • Bilingualism (English/French) is an asset
  • Satisfactory Criminal Record Check including Vulnerable Sector Verification
  • Travel requirements are moderate with an expectation of up to 30 days per year
  • Work staggered hours, evenings and weekends as necessary

Qualified Candidates are invited to submit their resume and cover letter including salary expectations to 
[email protected]

*Bilingualism (French and English) who possess the Essential Skills will be given priority in the selection process

 **A Satisfactory Criminal Record Check and Vulnerable Person’s Check is required of all Hockey Canada Employees and Volunteers


Hockey Canada is the national governing body for grassroots hockey in the country. The organization works in conjunction with the 13 provincial members, the Canadian Hockey League and USports in growing the game at all levels. Hockey Canada oversees the management of programs in Canada from entry-level to high performance teams and competitions, including world championships and the Olympic Winter Games. Hockey Canada is also Canada’s voice within the International Ice Hockey Federation.


"Lead, Develop, and Promote Positive Hockey Experiences."


"World Sports Leaders"

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