TORONTO, Ont. – To help hockey happen in communities across North America and continue building its brand
momentum in both countries, RBC has announced an extended commitment with Hockey Canada and a new multi-year
partnership with USA Hockey.
“RBC Play Hockey is a strong and clear message of support for our game, and of faith in its future,” said
Bob Nicholson, president and CEO of Hockey Canada. “Uniting governing bodies and hockey stars from across
North America in a single grassroots cause is unprecedented. RBC was clearly listening to our call-to-action
at the recent World Hockey Summit in Toronto and today they have given an enormous boost to grassroots
Building on a partnership that began more than 15 years ago, RBC will continue to be a premier partner of
Hockey Canada and the official sponsor of Canada’s national men’s and women’s teams. RBC will also remain as
the title sponsor of Canada’s National Junior A Championship, the RBC Cup, the RBC Junior A Scholarship Award
and the RBC Canadian Junior A Player of the Year Award.
As the new financial services partner for USA Hockey, the national governing body of the sport of ice
hockey in the United States, RBC’s support of amateur hockey now spreads across North America. In addition to
being an official sponsor of the United States men’s and women’s national teams, RBC is a premier partner of
the 2011 IIHF World Junior Championship, 2012 IIHF World Women’s Championship and the USA Pond Hockey
“USA Hockey is thrilled to partner with RBC, an organization with such a distinguished track record in
helping to grow the game of hockey,” said Dave Ogrean, executive director of USA Hockey. “RBC has helped
build amateur sport for decades and we look forward to their support in encouraging, developing and advancing
our sport in the years to come.”
“We are pleased to expand our commitment to hockey right across North America and play a greater role in
developing the game,” said Jim Little, chief brand and communications officer with RBC. “Later this month, at
the 2011 IIHF World Junior Championship in Buffalo, we will begin to connect and unify our passion for hockey
in both nations. And through these strategic partnerships, RBC will continue to build our brand momentum,
engage our clients and employees and have a positive, social impact on the big cities and small towns where
To celebrate the extended partnership, RBC has provided $75,000 to develop the Hockey Canada Getting
Started online resource tool to encourage more people to play the game. Through this new site, users will be
able to easily find minor hockey associations, hockey arenas and outlets to purchase hockey equipment that
are close to home. This new tool will help increase player registration, eliminate barriers to hockey
participation, provide a greater awareness of the sport, and encourage a more active lifestyle for Canadians
of all ages.
These partnerships will enhance the recently announced RBC Play Hockey program which will distribute
$1,000,000 in grants to help grow the game across North America. Grant applications will be accepted
at www.rbcplayhockey.com beginning on
. All applications will be reviewed by a selection of hockey experts. Successful
applications will be awarded an RBC Play Hockey grant of up to $25,000.
Eleven RBC Play Hockey ambassadors, including Hockey Hall of Famers Steve Yzerman and Brian Leetch, and
current stars Steven Stamkos, P.K. Subban, Greg Westlake and Jayna Hefford will help encourage Canadians and
Americans to take up the sport. The ambassadors will share their passion and offer support to the countless
volunteers engaged in growing the game at the grassroots level. For a complete list of RBC Play Hockey
ambassadors, visit www.rbcplayhockey.com.
RBC is committed to helping hockey happen in communities across North America. As a premier partner of
Hockey Canada and USA Hockey, RBC is an official sponsor of each country’s men’s and women’s national teams,
the 2011 IIHF World Junior Championship, Canada’s National Junior A Championship, the RBC Cup, and the Hockey
Hall of Fame. RBC sponsors amateur sport in communities across North America, from grassroots programs to
national sport associations and elite-level athletes.
For further information, please contact:
Jackie Braden, RBC Brand Communications, 416-318-7950, firstname.lastname@example.org
Bob Stellick, Stellick Marketing Communications, 416-347-3191, email@example.com