Hockey Canada Partnerships


Hockey Canada’s official tire retailer, Hankook Tire Canada is a technology-focused, market-driven company that markets and distributes a complete line of high performance and ultra-high performance tires in Canada. It has launched a number of Hockey Canada promotions, such as the Practice with the Pros contest, where winners participated in an on-ice practice with Team Canada alumni Paul Coffey and Angela James.


Crown Royal

Introduced in 1939 in honour of King George VI’s visit, Crown Royal was available only in Canada until 1964. Hockey Canada’s official supplier of spirits, it is involved in a number of promotional activities within hockey and outside the game, including the 3 Star selections on Hockey Night in Canada, and “Race Matt Kenseth” with NASCAR, where it is the title sponsor for the Crown Royal Presents the Your Name Here 400.


Starwood Hotels

When Team Canada is at home or abroad, it stays with Starwood. One of the world’s largest hotel and leisure companies, Starwood is the official accommodations provider of Hockey Canada. Starwood operates their business under different brands, including Westin, Sheraton and Four Points. With 1,027 hotels in more than 100 countries, Starwood operates primarily in the luxury and upscale segment of the hotel industry.



Wrigley Canada provides sweet treats to all of Hockey Canada’s national championships. With brands including Skittles, Starburst, Life Savers, Excel and Five gum, Wrigley is never far from the minds of hockey fans across the country.

2016 AGM: Coming together for Congress
Coming together for Congress
2016 TCAA: Alumni hit the links for charity
Alumni hit the links for charity
HCF: Hockey comes to Halifax for gala and golf
13th annual Hockey Canada Foundation Gala & Golf,
Coming together for Congress
Hockey leaders from across the country gathered in Moncton, N.B., for Hockey Canada’s Spring Congress