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December 4, 2008
NR.161
MONTREAL, QC – Two winners have been announced in the ITECH Design-A-Mask contest, brought to you by
Golden Grahams and General Mills. The masks designed by the winners will be worn by Canada’s National Junior
Team goaltenders during the 2009 IIHF World Junior Championship, December 26, 2008 to January 5, 2009 in
Ottawa, ON.
In the 12-and-Under category, Nathan Leung of Tecumseh, ON was chosen as the best design, while AJ Whiffen
of Weyburn, SK is the winner in the 13-to-18 category. More than 1,000 entries were received for the ITECH
Design-A-Mask contest, brought to you by General Mills.
Apart from the thrill of having their designs chosen by the hockey industry’s top goaltender aficionados
and worn by Canada’s netminders, Nathan and AJ will also receive their very own duplicate, custom-painted
ITECH mask, which will be autographed by members of Canada’s National Junior Team.
In addition, one of the winning masks from the 2009 IIHF World Junior Championship will be donated to the
Hockey Hall of Fame in Toronto following the tournament and will go on display there.
This year marked the sixth year of the Design-A-Mask contest. Past winners have seen their masks worn by
the likes of NHL first-overall selection Marc-André Fleury and gold-medal-winning netminders Jeff Glass,
Justin Pogge and Steve Mason.
About General Mills
Established in 1954, General Mills Canada Corporation is based in Mississauga, ON. The company is best
known for the many quality brands enjoyed by Canadian consumers each day. The company’s flagship brand is
Cheerios*. Additional key cereal brands include Honey Nut Cheerios*, Oatmeal Crisp*, Nesquik® and Lucky
Charms*. General Mills also makes Betty Crocker*, Nature Valley*, Pillsbury*, Green Giant*, Hamburger Helper*
and Old El Paso* products.
With the primary focus being youth, nutrition and fitness, General Mills is dedicated to fostering good
nutrition and fitness behaviours amongst young Canadians through the Champions for Healthy Kids grant
program. In other areas, General Mills has been a long time supporter of organizations such as the Active
Healthy Kids Canada, Concerned Children's Advertisers, Hockey Canada and the Canadian Olympic Team.
*Trademarks of General Mills or its affiliates
® Trademark Owner: Société des Produits Nestlé S.A., Vevey, Switzerland
About ITECH Hockey
ITECH, the worldwide leader in player facial protection and goalie masks, boasts a long list of impressive
professional athlete endorsements and league designations such as The Official Visor and Goalie Mask of the
NHL and The Exclusive Facial Protection of Hockey Canada.
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