CALGARY, Alta. Hockey Canada and 5050 Central Ltd. announced Wednesday a long-term agreement in which 5050 Central will serve as the Official 50/50 Raffle Company of Hockey Canada. This extension of a partnership that began at the 2010 IIHF World Junior Championship in Saskatchewan will see 5050 Central provide its real-time 50/50 raffle system to designated Hockey Canada events.
“We are pleased to continue our relationship with 5050 Central as the platform has become an exciting aspect of the game experience for our fans,” said Mike Ross, chief business officer of Hockey Canada. “The results that have been realized through the use of the 5050 Central platform have been a tremendous success for Hockey Canada and more importantly the communities we serve.”
“We are thrilled about extending our agreement with Hockey Canada,” said Scott Secord, president and chief executive officer of Pointstreak Sports Technologies Inc., the parent company of 5050 Central. “Hockey Canada provided 5050 Central with the company’s first opportunity to demonstrate our technology on a world stage and we are grateful for Hockey Canada’s vision. We look forward to continued success with Hockey Canada while providing a great experience for the passionate hockey fans of our country.”
About Hockey Canada:
Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”
About 5050 Central Ltd:
5050 Central, a wholly owned subsidiary of Pointstreak Sports Technologies Inc., is an electronic 50/50 raffle management system that drives consumer participation in raffle events while providing accountability to the raffle process. The 5050 Central system electronically captures every transaction while providing updated real-time raffle information to display devices located throughout the venue. Tickets are sold to fans through fixed touch-screen terminals and mobile devices, creating an effortless data collection system providing faster sales transaction, longer selling periods, accountability and substantial increases in average raffle proceeds. 5050 Central boasts some of sports’ best brands as clients, including the Boston Red Sox, Chicago Cubs, Tampa Bay Rays, Orlando Magic, Atlanta Braves, Boston Bruins, Calgary Flames, Phoenix Coyotes and Columbus Blue Jackets.