Reseau de Hockey Canada |
Nouvelles
Hockey Canada To Handle Ticketing For National and International Events
HST.001.11
|
2 juin 2011
|
|

After years of using third-party companies to sell tickets for its national and international events, Hockey Canada is entering the ticketing business, starting with a pair of domestic events in spring 2011.

In partnership with gettix.net, Hockey Canada uses a state-of-the-art ticketing system that allows it to create unique specifications for each individual host committee and tournament – from the National Women’s Under-18 Championship to the IIHF World Junior Championship.

By selling tickets itself, Hockey Canada has the ability to control all aspects of sales, including special offers, ongoing promotions and email marketing and distribution programs.

In addition, the new system gives Hockey Canada the option of packaging tickets with merchandise, concessions, parking, etc. – things that were not always possible with third-party ticket providers in the past.

“I think it’s a tremendous step for us to take when it comes to the marketing and servicing of our events,” says Scott Farley, Hockey Canada’s vice-president of marketing services and events. “We have had terrific relationships with third-party companies through the years, but we felt we were in a position where we were able to take on the ticketing for our events.”

Beginning with the 2011 World Sledge Hockey Challenge in London, Ont., and the 2011 Esso Cup in St. Albert, Alta., fans are able to log on to hockeycanada.ca/tickets and purchase tickets. Hockey Canada’s plan is to expand to all of its events in future seasons.

With that expansion will come a growing list of customers, who will undoubtedly come from all corners of the country. In the 2011-12 season alone, Hockey Canada will hold national and international events in British Columbia, Alberta, Saskatchewan, Manitoba, Quebec and Prince Edward Island.

The coast-to-coast reach of Hockey Canada’s events will help create a wide-ranging database of ticket buyers, giving Hockey Canada the ability to go back to those customers when events return to their area, or target them for certain events (ie. Junior A fans for the World Junior A Challenge and/or RBC Cup).

As Hockey Canada and its events continue to grow, as evidenced by larger crowds in arenas and more visits to hockeycanada.ca, it becomes more important to reach as many hockey-mad Canadians as possible, and stay connected to them.

By taking over ticketing, Hockey Canada feels like it is taking a big step in the right direction.


Pour plus d'informations :

André Brin
Directeur, communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Responsable, relations médias/communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Responsable, services du contenu
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordonnatrice, communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordonnateur, médias
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanadafr

twitter.com/hockeycanada_fr

youtube.com/hockeycanadavideos

Videos
Photos
Coupe Esso 2014 : FRA 7 – MON 2
23 avril 2014
Le Phantom décoche 50 tirs au but pour récolter son premier gain de la Coupe Esso.
Coupe TELUS 2014 : HAL 3 - CHA 7
23 avril 2014
Huit joueurs ont accumulé plus d’un point pour aider Châteauguay à gagner un premier match.
Coupe Esso 2014 : SUD 3 - EDM 2
23 avril 2014
Deux buts en avantage numérique en deuxième propulsent Sudbury à sa troisième victoire.
Coupe TELUS 2014 : PA 1 - CHA 1
22 avril 2014
Les gardiens de but volent la vedette et les Mintos et Grenadiers font match nul.
Coupe Esso 2014 : MON 5 - EDM 4
22 avril 2014
Faith Steeves a réussi un tour du chapeau pour mener les Rockets à leur première victoire.
CMM18 2014 : CAN 2 - RUS 3 (TB)
22 avril 2014
Une défaite en tirs de barrage permet néanmoins au Canada de terminer 1er du groupe A.
Coupe Esso 2014 : WEY 3 - FRA 2
22 avril 2014
Les deux buts de Caitlin Dempsey mènent Fraser Valley à la victoire
Coupe Esso 2014 STC 2 – SUD 1
22 avril 2014
Le but d’Alexa Vasko en infériorité numérique dans les derniers instants du deuxième tiers a fait la différence.
Coupe TELUS 2014 : TOR 3 - HFX 0
22 avril 2014
Longo a marqué deux fois pour procurer un premier gain aux Young Nationals.
Coupe TELUS 2014 : MJ 3 - OKA 3
22 avril 2014
Un autre match nul pour les Generals et les Rockets, cette fois de 3-3.
Coupe TELUS 2014 : HFX 2 - MJ 2
21 avril 2014
Les Generals ont marqué deux fois en troisième période dans un match nul.
Coupe TELUS 2014 : PA 4 - TOR 1
21 avril 2014
Quatre joueurs différents marquent et les Mintos gagnent leur premier match.
Horaire
Close
Credit  
Close
Photo Credit: