(Ottawa) - The economic impact assessment of the 2006 IIHF World Junior Hockey Championship, held in Kamloops, Kelowna and Vancouver, British Columbia December 26th – January 5th was released today by the Canadian Sport Tourism Alliance (CSTA).
The event generated an estimated economic activity of $41.0 million in the province of British Columbia. These totals resulted from $22.8 million in combined operations, capital and visitors spending. The event contributed over $21.7 million to the provincial GDP. A total of $8.1 million in wages and salaries were paid in the province, supporting 275 jobs. The total level of taxes received by all levels of governments as a result of the event was estimated to be approximately $4.6 million, distributed as follows:
$2.0 million accrued to the federal government
$2.0 million to the Province of British Columbia
$564,000 to municipal governments.
The event involved 316 participants from 10 countries, nearly 500 media, and attracted a combined total of approximately 26,000 out of town spectators and VIPs to the three host cities.
“The 2006 IIHF World Junior Hockey Championship clearly show how attracting major sport events to B.C. can pay off in spades – both for the host communities and the whole province,” said Tourism, Sport and the Arts Minister Olga Ilich. “This particular event is unique in that the competition – along with the community benefits - was spread quite successfully across three host cities. I want to thank each and every organizer and volunteer for their help in staging this world-class competition.”
“Hockey Canada takes great pride in providing a quality experience for competitors and fans alike with the staging of its events,” said Bob Nicholson, President and CEO of Hockey Canada. “The economic assessment carried out in cooperation with the CSTA confirms that the quality extends beyond the event and into the community with a significant financial legacy that impacts local and regional business.”
The Canadian Sport Tourism Alliance conducted the study in partnership with the Province of British Columbia - Ministry of Sport, Tourism and the Arts, Hockey Canada, the Canadian Tourism Commission, Tourism Vancouver and the City of Kelowna.
To conduct the assessment, the CSTA used the Sport Tourism Economic Assessment Model (STEAM) which measures the economic benefits of a sport event on a community. 2,376 on-site surveys were conducted and collated at the event, representing a confidence level of +/- 1%, 19 times out of 20. The survey was conducted using the Techneos Entryware Pro System, which features the Entryware™ Designer software program for preparing the questionnaires as well as Entryware™ for Palm OS running on handheld PDA’s for data collection.
A copy of the full report is available on the website at: www.canadiansporttourism.com
The Canadian Sport Tourism Alliance is a national, tourism industry led organization whose mission is to improve the quality and capacity of the Canadian sport tourism product. With over 150 members, including approximately 85 municipalities and 40 national sport organizations, the CSTA promotes and manages the growth of Canada’s $2.4 billion sport tourism industry.
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