Latest Ratings Point to Strongest World Junior Tourney for TSN
First Three Games Average 1.2 Million Viewers
December 30, 2004

TORONTO () - TSN continues to draw millions of viewers for its Team Canada coverage from the 2005 IIHF World Junior Hockey Championship. 

As revealed today by Nielsen Media Research, Team Canada's second and third games (December 27 against Sweden and December 28 against Germany) each attracted 1.1 million viewers on TSN, giving the network a three-game opening average audience of 1.2 million viewers* and marking the strongest start ever in TSN's 15-year history of televising the annual tournament. The three game average audience represents a 30 per cent increase over the previous high, the 2003 tournament in Halifax, which averaged 923,000 viewers for the first three telecasts.

As announced yesterday, Team Canada's opening game on Christmas Day attracted a national average minute audience of 1.35 million viewers, making it the 11th most-watched program in TSN history.

TSN's coverage of the 2005 World Junior Hockey Championship continues with the remaining round robin games, followed by the quarter-finals, semifinals, Bronze Medal Game and Gold Medal Game, which will be televised live on January 4 at 7:30 p.m. ET

TSN has televised the World Juniors since 1991, and the tournament's appeal as a viewer favourite is evident as the top three most-watched TSN programs of all-time are World Junior broadcasts.  TSN's coverage of the Gold Medal Game from the 2003 World Juniors in Halifax attracted the largest audience in network history with 3.5 million viewers. 

TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.** TSN's comprehensive broadcast schedule also includes the NHL, Toronto Maple Leafs and international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all four golf Majors, curling, NASCAR, Formula One, Champ Car and IRL auto racing, Blue Jays baseball, NBA, tennis, soccer, figure skating and amateur sports action. TSN is available in eight million households. TSN's programming and news content is also available on-line at

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)


Morgan Bell
Coordinator, Media Relations
Hockey Canada


Esther Madziya
Coordinator, Media Relations
Hockey Canada


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