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The eyes of the hockey world are on communities that host Hockey Canada events
Jason La Rose
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October 31, 2013
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Did you know that three years before Sidney Crosby was the No. 1 pick in the NHL Entry Draft, he was a bleached-blond 14-year-old dominating the competition with the Dartmouth Subways at the 2002 Air Canada Cup in Bathurst, N.B.?

Or that 19 of the 27 players centralized with Canada’s National Women’s Team in preparation for the 2014 Olympic Winter Games represented their province at the National Women’s Under-18 Championship?

Or that more than 1,200 future NHL draft picks have represented their country at the World Under-17 Hockey Challenge since the tournament began in 1986, including names like Sakic, Niedermayer, Sundin, Ovechkin and Tavares?

Playing host to a Hockey Canada event not only gives fans the chance to see the next generation of hockey stars before they’re stars, it is an opportunity for the host community to put itself in the national, and sometimes international, spotlight.

Every season, Hockey Canada hosts events across the country, in communities big and small, ranging from towns of 7,000 like Yarmouth, N.S., (2012 and 2013 World Junior A Challenges) to major cities of over one million, like Calgary, Alta. (2012 IIHF World Junior Championship and 2013 National Women’s Under-18 Championship).

These events leave behind a lasting legacy that will help grow the game of hockey for years to come.

WHO CAN BID?

Any communities that have the full support of their respective hockey branch, and the hockey constituents in the community, including the facilities and resources (municipal, provincial and corporate support) that can accommodate the event they are bidding on.

WHEN CAN YOU BID?

Event bid guidelines are distributed by Hockey Canada once each season, for events typically two years away. This allows 20-24 months to plan and execute what should be a “best ever” event.

In addition to the international and national exposure communities receive by hosting Hockey Canada events, the tournaments bring tremendous economic benefits to communities from coast to coast.

Over the past four seasons, Hockey Canada has been working in partnership with the Canadian Sport Tourism Alliance to conduct STEAM PRO economic impact assessments at a number of tournaments, ranging in size from the National Women’s Under-18 Championship in Dawson Creek, B.C., to the RBC Cup in Summerside, P.E.I., as well as international events like the 2012 IIHF World Junior Championship in Edmonton and Calgary, Alta., and the 2013 IIHF Ice Hockey Women’s World Championship in Ottawa, Ont.

The table below highlights the economic impact of Hockey Canada events hosted over the last two seasons.

EVENT LOCATION GDP ECOMOMIC ACTIVITY JOBS SUPPORTED TAXES SUPPORTED
2013 IIHF Ice Hockey Women’s World Championship Ottawa, Ont. $14.3 million $30.6 million 209 $6.6 million
2013 RBC Cup Summerside, P.E.I. $1.9 million $3.9 million 38 $955,000
2013 Esso Cup Burnaby, B.C. $433,000 $933,000
$166,000
2012 National Women’s Under-18 Championship Dawson Creek, B.C. $769,000 $1.6 million 14 $356,000
2012 World
Junior A Challenge
Yarmouth, N.S. $1.8 million $4 million 36 $610,000
2012 TELUS Cup Leduc, Alta. $2.9 million $6.1 million 33 $889,000
2012 IIHF World Junior Championship Calgary &
Edmonton, Alta.
$56.2 million $86.2 million 396 $11.5 million
2012 World Under-17 Hockey Challenge Windsor, Ont. $1.7 million $3.7 million 28 $765,000

For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

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