Hockey Canada Network |
News
Community Hosts With The Most
Kristen Lipscombe
|
HST.005.12
|
July 19, 2012
|
|

Hosting a Hockey Canada national championship is an exciting venture. But not unlike the players that put their blood, sweat and tears into succeeding on the ice, it takes a lot of time, effort and commitment off the ice to ensure a major hockey event succeeds – and exceeds – your community’s expectations.

But the blood, sweat and tears are often worth it in the end. In fact, many Canadian cities have proven themselves to be reliable and rewarding hosts for Hockey Canada, and as a result of their success have had multiple opportunities to welcome the country’s top players to their communities.

For instance, the City of Charlottetown played host to the 2012 Esso Cup, Canada’s National Female Midget Championship, from April 22-28, and it was just the latest in a string of major hockey events held in the Prince Edward Island capital. Internationally, the city welcomed two World Sledge Hockey Challenges, in 2008 and 2009, and nationally, the hockey hub held the 2006 TELUS Cup, Canada’s National Midget Championship, as well as the 2003 Royal Bank Cup, Canada’s National Junior A Championship.

“We’ve established a pretty good relationship with Hockey Canada through hosting these types of tournaments,” Rob Newson, executive director of Hockey P.E.I., told The Charlottetown Guardian. “These kinds of events fit into our plan. It’s quite obvious people in our region love hockey. There’s always a great volunteer base and passion for the game.”

“We are well-positioned, with all of the right elements to host sport events, from venues to hotels to volunteers,” City of Charlottetown events development officer Wayne Long agreed. “When Charlottetown hosts events, the event becomes the city.”

It’s those sorts of qualities that Hockey Canada looks for in its host communities. Those that will succeed require a recipe of positive values. Other important ingredients include active community engagement, a strong network of dedicated volunteers, corporate sponsorship to back the costs of holding such an event, and exposure of your host team and its players – just to name a few. Mix that with every day values such has hard work, dedication and determination, and you’ll be sure to cook up a rewarding experience for everyone involved.

Those rewards range from character building, to economy building.

“Anytime we host a Hockey Canada event, the economic spinoff will be there,” Newson said.

Hosting a tournament showcasing the country’s top teams, or even impressive international entries, is huge for communities such as Charlottetown, a small city on a small Maritime island. Hockey Canada events naturally bring along an influx of visitors seeking hotel stays, restaurant meals and a dose of ever-friendly Canadian hospitality.

“(These) are all values that a Hockey Canada national championship brings to a community,” Dean McIntosh, director of marketing services and events for Hockey Canada, told The Charlottetown Guardian.

Events such as the Esso Cup are typically the cause of bustling hotels, restaurants and shops, but that’s not their only benefit to the host community. They also generate a groundswell of local pride and excitement. And it’s that pride, and that excitement, that keep events coming back to Charlottetown.

“A retrospective look at recent host communities shows that once a community hosts an event, there is a desire by that community to host future events,” McIntosh said. “Summerside, Charlottetown, St. John’s, London and Camrose are all cities that have hosted more than one event in the last five years.”


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

Videos
Photos
2014 WU18C: CAN 5 - GER 2
Apr 19, 2014
Ryan Gropp scored with 5:36 to go to help Canada to its second win.
2014 WU18C: CAN 3 - SWE 1
Apr 17, 2014
Virtanen scored twice to lead Canada to the tournament-opening win.
2014 WWU18C: CAN 5 – USA 1
Mar 30, 2014
U18 women win gold.
2014 WWU18C: CAN 1 – RUS 0 (OT)
Mar 29, 2014
Canada edges Russia in overtime.
2014 WWU18C: CAN 5 – CZE 0
Mar 26, 2014
Canadians shut out Czechs.
2014 WWU18C: CAN 7 – FIN 0
Mar 24, 2014
U18 women blank Finland.
2014 WWU18C: CAN 7 – JPN 1
Mar 23, 2014
Canada starts Worlds with win
2014 PARA: CAN 3 – NOR 0 (Bronze)
Mar 15, 2014
Billy Bridges scored a pair of goals to lead Canada to a Paralympic bronze.
2014 PARA: USA 3 – CAN 0 (Semifinal)
Mar 13, 2014
Corbin Watson made seven saves, but Canada will play for Paralympic bronze.
2014 PARA: CAN 1 – CZE 0 (Preliminary)
Mar 11, 2014
Westlake scored the lone goal to help Canada to a perfect preliminary round.
2014 PARA: CAN 4 – NOR 0 (Preliminary)
Mar 09, 2014
Adam Dixon scored twice to lead Canada to its second straight win in Sochi.
2010 OLYW: Flag Raising
Feb 10, 2010
Canada's National Women's Team taking part in the Flag Raising ceremony at the Olympic Village in Vancouver, B.C.
Schedule
Close
Credit  
Close
Photo Credit: