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Pick Your Starting 6 and Give Local Youth The Chance to Play Hockey
NR.166.11
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December 19, 2011
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Hockey Canada asks Canadians to join the debate and pick their starting line-up from Canada’s National Junior Teams since 1982.

CALGARY, Alta. - In celebration of the 30th anniversary of Hockey Canada’s Program of Excellence, Hockey Canada, in partnership with TELUS, is launching a fully integrated mobile web app at hockeycanadaevents.ca. The mobile web app is available now and allows hockey fans from coast to coast the opportunity to build their own Ultimate Team Canada Starting 6 and raise money to help local youth play hockey.

By entering your Starting 6 at hockeycanadaevents.ca, fans can help give young Canadians from coast to coast the opportunity to play hockey. Each time a fan makes their own Starting 6 selection, TELUS will give one dollar to the Hockey Canada Foundation, which helps make the dream to play hockey a reality for economically disadvantaged youth across Canada. In addition, if you share your Starting 6 on Facebook or Twitter, TELUS will give a toonie on your behalf*.

“TELUS is a proud and long-time supporter of Hockey Canada and we are excited to see some of the greatest hockey in the world played right here in Alberta at the 2012 IIHF World Junior Championship,” said Andrea Goertz, TELUS senior vice-president of strategic initiatives. “This exciting new mobile website will bring a unique and interactive element of this year’s tournament to hockey fans everywhere and, at the same time, raise funds to give our youth the chance to get active and play hockey in their communities.”

Over the past 30 years, Hockey Canada’s Program of Excellence has brought home an amazing 15 gold medals from the IIHF World Junior Championship and fostered some of the greatest hockey talents to ever play the game. Now it’s time for Canadians to weigh-in and make the tough choices by deciding which six players make the cut for their Ultimate Team Canada Starting 6.

Hockey Canada president and CEO Bob Nicholson looks forward to seeing the results.

“We’ve had so many great players represent Canada at the World Juniors over the years that selecting a starting six will be very difficult,” said Nicholson. “This application is a fun way for Canadian hockey fans to celebrate the stars that have come through the Program of Excellence.”

Anyone can join in the Ultimate Team Canada Starting 6 debate at hockeycanadaevents.ca .

*to a maximum total of $30,000

About TELUS 
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.3 billion of annual revenue and 12.6 million customer connections including 7.2 million wireless subscribers, 3.6 million wireline network access lines, 1.3 million Internet subscribers and more than 450,000 TELUS TV customers. Led since 2000 by president and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

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