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Hockey Canada Unveils Team Canada's 2010 Olympic and Paralympic Jersey
NR.122.09
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August 17, 2009
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VANCOUVER, B.C. – Hockey Canada unveiled Team Canada’s 2010 hockey jersey on Monday, the result of a partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), Nike Canada Corp., the Canadian Olympic Committee and the Canadian Paralympic Committee. These Hockey Canada jerseys by Nike will be worn exclusively at the 2010 Olympic and Paralympic Games in Vancouver by the men’s, women’s and sledge hockey teams representing Canada.

“Hockey Canada would like to thank all of its partners that have helped make these special 2010 Winter Games jerseys a reality,” said Bob Nicholson, Hockey Canada’s president and CEO. “These two jerseys will complement our traditional jersey, while respecting International Olympic Committee guidelines for the 2010 Olympic Winter Games.”

“Working with our partners at Nike, we have developed a design that, while not a major departure from our current jersey, incorporates imagery in a different and meaningful way,” added Scott Smith, Hockey Canada’s chief operating officer. “We believe the jerseys honour the game of hockey and also celebrate our rich Canadian history and culture. Our teams and fans across the country will be proud to wear them during this special moment in 2010.”

“This Vancouver 2010 jersey will become part of our nation’s history and it’s very exciting to see it come to life through partnership and the vision of Nike and a talented Musqueam artist,” said John Furlong, VANOC’s chief executive officer. “We hope Canadians will embrace this sweater as the anticipation builds for Canadian team fans across the country and around the world as Team Canada goes for gold on home ice in just a few short months.”

“These jerseys bear a uniquely exciting Canadian look in keeping with the distinctly Canadian character. The appearance of these jerseys will ignite our nation’s pride each time some of Canada’s most recognizable athletes take to the ice to represent their country and the Canadian Olympic team,” said Michael Chambers, president of the Canadian Olympic Committee. “We know all Canadians will be proud of the athletes wearing these memorable Olympic team jerseys, and that those same fans will wear them in demonstrating their support for our Olympic hockey players.”

“The Canadian Paralympic Committee is very proud of our national sledge hockey team, who are the current Paralympic gold medalists. This pride is reflected in the unique design of the 2010 Paralympic Games jersey,” said Carla Qualtrough, President, Canadian Paralympic Committee. “It is fitting that our Paralympic athletes will wear this jersey as Canada hosts its first Paralympic Winter Games, and many Canadians are introduced to the competitiveness and excitement of sledge hockey.”

Nike designed a unique jersey that incorporates several icons and cultural symbols that were developed by Musqueam artist Debra Sparrow. The dominant imagery depicted inside the Maple Leaf crest includes smaller Maple Leafs representing the gold medal counts for Canada’s men’s, women’s and sledge hockey teams, the thunderbird and eagle, two powerful First Nations symbols supporting and protecting the central Maple Leaf – and the heralded hockey player and stick.

Hockey Canada’s 2010 Olympic Winter Games jersey features the Vancouver 2010 and Canadian Olympic Committee marks. There will be two versions of the jersey: one in red and a second in white that the teams will wear in competition at the Olympics.

Hockey Canada’s 2010 Paralympic Winter Games jersey features the Vancouver 2010 Paralympic mark, as well as the Canadian Paralympic Committee mark.

“Nike is excited to support Hockey Canada, the COC, CPC and VANOC during this once in a lifetime moment in Canadian hockey history,” says Christopher Rigney, head of sports marketing for Nike Canada. “It’s a testament to the essential role hockey plays in our country’s culture and heritage. We believe it celebrates the past and but also looks to the future.”

Team Canada 2010 jerseys, which come in red or white (suggested retail price $135), will be available later today online and in over 2,000 retail outlets across Canada, including but not limited to SportChek locations, Nike stores, Hudson’s Bay Company stores, Olympic Stores in Vancouver, Whistler and the Vancouver International Airport, and online at www.vancouver2010.com. They will also be sold at the Olympic Superstore at the Bay Downtown Vancouver and hockey venue concession stands operated during the Games by VANOC’s merchandise concessionaire, XP Canada ULC. Replica jerseys will be identical to the authentic jerseys, with the exception of the presence of the Hockey Canada mark on the left sleeve.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

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