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Economic Impact Study of The 2009 IIHF World Junior Championship in Ottawa
WJC.018.09
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September 25, 2009
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The host organizing committee for the 2009 IIHF World Junior Championship in Ottawa commissioned Canadian Sport Tourism Association (CSTA) to conduct an economic impact assessment of the event.

The results reflected that the 2009 world junior championship was the largest single sport event ever held in Ontario, attracting thousands of fans, media and participants to the region. Highlights from the CSTA report include:

  • The total economic activity generated for the province of Ontario was an estimated $80.5 million, total GDP was $32.6 million in the province of Ontario, with $18.4 million occurring in the city of Ottawa.
  • Considerable tax revenue was also produced by the event, totaling $15.4 million as follows: federal government, $7.2 million; Province of Ontario, $5.2 million; Ontario municipalities, $3.0 million, including $2.1 million in Ottawa.
  • This economic impact was driven by the number of visitors attracted to Ottawa as participants, media, VIPs and game attendees. The host organizing committee estimates that more than 10,000 hotel room nights were used by event attendees and participants.
  • The detailed report can be accessed at http://www.canadiansporttourism.com.

The championship’s legacy

The 2009 IIHF World Junior Championship provided one month of world-class junior hockey in many parts of Ontario, culminating in the 11-day event in Ottawa. Fans in Hockey Country not only supported the event in record numbers at the games, with 453,274 tickets issued for the 31 games, but more than 1,500 volunteers made this the best event ever for Hockey Canada.

The success of the 2009 IIHF World Junior Championship, through the efforts of a strong host organizing committee and volunteer force, has delivered on its promise to provide a lasting legacy from the event as outlined below:

  • The mobilization and experience gained by the 1,500 volunteers will provide a significant resource for bidding and hosting future major international events in Ottawa.
  • Under the host agreement with Hockey Canada, $697,000 from event proceeds will be reinvested in the host branch, the ODHA. The investment provides $200,000 directly to the ODHA, which it will to fund ODHA programs and initiatives.
  • The 2009 IIHF World Junior Championship Legacy Fund will administer the remaining $497,000, which will be made available to ODHA member associations, teams and leagues (including male and female members) through an application process.

For more information regarding the 2009 IIHF World Junior Championship Legacy Fund or to download an application form, please visit www.odha.com.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

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