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Winners Announced for Itech Design-A-Mask Contest, from Golden Grahams and General Mills
NR.161.08
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December 4, 2008
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MONTREAL, QC – Two winners have been announced in the ITECH Design-A-Mask contest, brought to you by Golden Grahams and General Mills. The masks designed by the winners will be worn by Canada’s National Junior Team goaltenders during the 2009 IIHF World Junior Championship, to in Ottawa, ON.

In the 12-and-Under category, Nathan Leung of Tecumseh, ON was chosen as the best design, while AJ Whiffen of Weyburn, SK is the winner in the 13-to-18 category. More than 1,000 entries were received for the ITECH Design-A-Mask contest, brought to you by General Mills.

Apart from the thrill of having their designs chosen by the hockey industry’s top goaltender aficionados and worn by Canada’s netminders, Nathan and AJ will also receive their very own duplicate, custom-painted ITECH mask, which will be autographed by members of Canada’s National Junior Team.

In addition, one of the winning masks from the 2009 IIHF World Junior Championship will be donated to the Hockey Hall of Fame in Toronto following the tournament and will go on display there.

This year marked the sixth year of the Design-A-Mask contest. Past winners have seen their masks worn by the likes of NHL first-overall selection Marc-André Fleury and gold-medal-winning netminders Jeff Glass, Justin Pogge and Steve Mason.

About General Mills

Established in 1954, General Mills Canada Corporation is based in Mississauga, ON. The company is best known for the many quality brands enjoyed by Canadian consumers each day. The company’s flagship brand is Cheerios*. Additional key cereal brands include Honey Nut Cheerios*, Oatmeal Crisp*, Nesquik® and Lucky Charms*. General Mills also makes Betty Crocker*, Nature Valley*, Pillsbury*, Green Giant*, Hamburger Helper* and Old El Paso* products.

With the primary focus being youth, nutrition and fitness, General Mills is dedicated to fostering good nutrition and fitness behaviours amongst young Canadians through the Champions for Healthy Kids grant program. In other areas, General Mills has been a long time supporter of organizations such as the Active Healthy Kids Canada, Concerned Children's Advertisers, Hockey Canada and the Canadian Olympic Team.

*Trademarks of General Mills or its affiliates

® Trademark Owner: Société des Produits Nestlé S.A., Vevey, Switzerland

About ITECH Hockey

ITECH, the worldwide leader in player facial protection and goalie masks, boasts a long list of impressive professional athlete endorsements and league designations such as The Official Visor and Goalie Mask of the NHL and The Exclusive Facial Protection of Hockey Canada.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

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