CALGARY, AB – Hockey Canada, in partnership with Egg Farmers of Canada (EFC), is pleased to announce that
the EGGStreme Hockey Power Pack program is back for another year. As in 2008, the program will offer free
prize packs loaded with Hockey Canada-branded prizes for lucky players, fans and tournament organizers.
Building on the success of the inaugural program in 2007-08, the 2009 packs will include many of the same
popular items:
➢ Pucks for tournament play
➢ Toques for tournament champions
➢ Ball caps for tournament volunteers
➢ EGGstreme Hockey pennants to help decorate the registration and in-arena areas
➢ An Official Hockey Canada National Team jersey for prizing or fundraising
➢ A roll of Hockey Canada “Get Cracking®” hockey tape for participating players
➢ Cool prizes for parents and fans
Registration for the 2009 program will open in early October on Hockey Canada’s website and the deadline
for minor hockey associations to register is . A minimum of 50 tournaments – in the Novice
and Atom divisions – will be chosen to receive the EGGStreme Hockey Power Pack this season. Tournaments must
be scheduled between January and April 2009. Due to the overwhelming response the program enjoyed last year
and the positive feedback received from tournament organizers, Hockey Canada encourages all minor hockey
associations to pass this information on to their members. To register your tournament for the EGGstreme
Hockey Power Pack program, please fill out the registration form by CLICKING HERE.
Following the deadline, a selection committee comprised of Hockey Canada and EFC representatives will
choose at least 50 tournaments as winning entries. Efforts will be made to spread the program across the
country, allowing it to reach major regions and offer the opportunity to Hockey Canada’s branches. The
winners will be announced in January 2009.
“We were overwhelmed by the response we received to the EGGstreme Hockey Power Packs last year,” says Tim
Lambert, EFC’s Chief Executive Officer. “Egg Farmers of Canada is thrilled to continue supporting this
program and promoting the healthy lasting energy in eggs at local hockey tournaments across the country.
We’re encouraging all minor hockey associations to register for this EGGSciting program!”
EFC represents farmers producing eggs on Canada’s 1,045 regulated egg farms located in each province and
the Northwest Territories. EFC is dedicated to providing fresh, nutritious, and high-quality eggs at
reasonable prices to all Canadians.
Hockey Canada, in participation with its 13 Branches and thousands of minor hockey associations across the
country, is celebrating the more than 550,000 players who take to the ice each season, along with the
coaches, officials and administrators who shape the game.