PRINCE GEORGE – Organizers of the 2007 RBC Royal Bank Cup revealed 90,000 reasons why this year’s event is
being called one of the best ever in its 35 year history.
Host Committee Co-Chair Dan Rogers says the committee is thrilled with the success of the event and adds
that the legacy and impact from hosting the RBC Royal Bank Cup will live on for years to come. “The Aurora
Tigers may have won the trophy, but the real winner was the community of Prince George,” says Rogers.
Prince George Mayor Colin Kinsley says the lasting benefits from hosting an event like the RBC Royal Bank
Cup go beyond the dollars generated for a legacy fund. “This was an exciting event for our community to host,
and the experience and exposure Prince George received will help open doors to more hosting opportunities in
the future,” says Mayor Kinsley.
The Host Committee unveiled the legacy plan resulting from the revenue generated at the 2007 RBC Royal
Bank Cup. A $90,000 profit was generated from the event, with $50,000 of that going to the five participating
teams ($10,000 each), as per the host contract. $5,000 will go to Hockey Canada’s National Scholarship
Program; $15,000 will be dedicated to a local legacy program to be managed by the Prince George Community
Foundation; and $15,000 will support the Spruce Kings continuing efforts to run a program dedicated to
providing opportunities for development. As outstanding receivables come in the local legacy funds will be
The Host Committee also shared information about an economic impact study that was conducted during the
event. STEAM (Sport Tourism Economic Assessment Model) is a cutting-edge, economic impact assessment tool
that predicts and measures the economic impact of a sport event on a community in Canada. The STEAM report
concluded that the combined spending of operations and visitors to the 2007 Royal Bank Cup totalled over $1.5
million, generating an estimated $3.8 million in economic activity for the Province of British Columbia, of
which more than $2.5 million occurred in Prince George. The report also suggests that there were 1,200
visitors to Prince George as a result of the event, so the impact of this event on the hospitality and
tourism sector was sizeable.
“I congratulate everyone involved in putting together a first rate event that has provided a tremendous
boost to our community and our province,” said Deputy Premier and Prince George Mount Robson MLA Shirley
Bond. “It took a lot of hard work from the organizing committee to host the RBC Royal Bank Cup and I would
like to thank them for their time and effort.”
Don Kehler, Co-chair of the committee and Vice President of Commercial Banking for BC North with the RBC
Financial Group says the 2007 RBC Royal Bank Cup was a tremendous showcase of our young hockey talent in
Canada. "The RBC Financial Group is proud of its association with Canada's Junior A Championship, and
our support of hockey across the country," says Kehler.
Hockey Canada Chief Operating Office Scott Smith says Prince George should be very proud of what it
accomplished with hosting the RBC Royal Bank Cup. He says Prince George introduced many new elements that
added to the success of the tournament, and will be integrated into the planning of future championships.
“The Prince George RBC Royal Bank Cup broke a few records along the way including – highest attendance for a
final game, and of course the longest semi final game in RBC Cup History. All of that contributes to making
the Prince George 2007 RBC Royal Bank Cup among the best. It is my pleasure to congratulate the City, the
Province, the host committee, the hundreds of volunteers and the thousands of fans that all made this
happen,” says Smith.