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Prince George 2007 RBC Royal Bank Cup Cited Among 'Best Ever'
RBC.034.07
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September 8, 2007
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PRINCE GEORGE – Organizers of the 2007 RBC Royal Bank Cup revealed 90,000 reasons why this year’s event is being called one of the best ever in its 35 year history.

Host Committee Co-Chair Dan Rogers says the committee is thrilled with the success of the event and adds that the legacy and impact from hosting the RBC Royal Bank Cup will live on for years to come. “The Aurora Tigers may have won the trophy, but the real winner was the community of Prince George,” says Rogers.

Prince George Mayor Colin Kinsley says the lasting benefits from hosting an event like the RBC Royal Bank Cup go beyond the dollars generated for a legacy fund. “This was an exciting event for our community to host, and the experience and exposure Prince George received will help open doors to more hosting opportunities in the future,” says Mayor Kinsley.

The Host Committee unveiled the legacy plan resulting from the revenue generated at the 2007 RBC Royal Bank Cup. A $90,000 profit was generated from the event, with $50,000 of that going to the five participating teams ($10,000 each), as per the host contract. $5,000 will go to Hockey Canada’s National Scholarship Program; $15,000 will be dedicated to a local legacy program to be managed by the Prince George Community Foundation; and $15,000 will support the Spruce Kings continuing efforts to run a program dedicated to providing opportunities for development. As outstanding receivables come in the local legacy funds will be topped up.

The Host Committee also shared information about an economic impact study that was conducted during the event. STEAM (Sport Tourism Economic Assessment Model) is a cutting-edge, economic impact assessment tool that predicts and measures the economic impact of a sport event on a community in Canada. The STEAM report concluded that the combined spending of operations and visitors to the 2007 Royal Bank Cup totalled over $1.5 million, generating an estimated $3.8 million in economic activity for the Province of British Columbia, of which more than $2.5 million occurred in Prince George. The report also suggests that there were 1,200 visitors to Prince George as a result of the event, so the impact of this event on the hospitality and tourism sector was sizeable.

“I congratulate everyone involved in putting together a first rate event that has provided a tremendous boost to our community and our province,” said Deputy Premier and Prince George Mount Robson MLA Shirley Bond. “It took a lot of hard work from the organizing committee to host the RBC Royal Bank Cup and I would like to thank them for their time and effort.”

Don Kehler, Co-chair of the committee and Vice President of Commercial Banking for BC North with the RBC Financial Group says the 2007 RBC Royal Bank Cup was a tremendous showcase of our young hockey talent in Canada. "The RBC Financial Group is proud of its association with Canada's Junior A Championship, and our support of hockey across the country," says Kehler.

Hockey Canada Chief Operating Office Scott Smith says Prince George should be very proud of what it accomplished with hosting the RBC Royal Bank Cup. He says Prince George introduced many new elements that added to the success of the tournament, and will be integrated into the planning of future championships. “The Prince George RBC Royal Bank Cup broke a few records along the way including – highest attendance for a final game, and of course the longest semi final game in RBC Cup History. All of that contributes to making the Prince George 2007 RBC Royal Bank Cup among the best. It is my pleasure to congratulate the City, the Province, the host committee, the hundreds of volunteers and the thousands of fans that all made this happen,” says Smith.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

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