Hockey Canada Network |
News
Hockey Canada, Best Buy Announce Marketing Agreement
NR.024.07
|
March 16, 2007
|
|

Hockey Canada and Best Buy have teamed up for a four-year agreement that will see the consumer electronics retailer and e-tailer become an international marketing partner of Hockey Canada. Through this strategic relationship, Best Buy Canada scores exclusive promotion rights in the consumer electronics and entertainment retailer category, as well as full event sponsorship benefits at all Hockey Canada-hosted events.

“Best Buy is excited about the partnership with Hockey Canada and is proud to support amateur hockey at the grassroots and international levels,” said Susan Matthews, Director of Marketing for Best Buy. “We are looking forward to being a part of a sport and organization that touches so many players, coaches and volunteers across the country.”

The new agreement includes six national events per year – TELUS Cup, RBC Royal Bank Cup, Esso Women’s Nationals, World Under-17 Challenge, Women’s Under-18 Championship, and the World Junior A Challenge – and a minimum of two international events – 2007 World Women’s Hockey Championship in Winnipeg and Selkirk, Manitoba, 2009 World Junior Hockey Championship in Ottawa, Ontario. In addition, it includes all national team pre-tournament events hosted by Hockey Canada.

Scott Smith, Hockey Canada’s Senior Executive Vice President, feels this agreement will have definite benefits for both groups.

“Hockey Canada is elated to have Best Buy join our corporate partner family,” Smith said. “This relationship will give Best Buy a rare opportunity to interact with fans of hockey from coast to coast across our country, and will undoubtedly bring great value to Hockey Canada’s programs and events.”

About Best Buy – CanadaBest Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada’s fastest-growing specialty retailer and e-tailer www.bestbuy.ca of consumer electronics, personal computers and entertainment software and also operates the Geek Squad. There are currently more than 45 stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec. Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and communities, supporting non-profit organizations that help youth develop their skill set, discover their talents and sustain a lasting interest in education. For more information about Best Buy, including store locations, visit www.bestbuy.ca.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

Videos
Photos
2014 WU18C: CAN 3 - SWE 1
Apr 17, 2014
Virtanen scored twice to lead Canada to the tournament-opening win.
2014 WWU18C: CAN 5 – USA 1
Mar 30, 2014
U18 women win gold.
2014 WWU18C: CAN 1 – RUS 0 (OT)
Mar 29, 2014
Canada edges Russia in overtime.
2014 WWU18C: CAN 5 – CZE 0
Mar 26, 2014
Canadians shut out Czechs.
2014 WWU18C: CAN 7 – FIN 0
Mar 24, 2014
U18 women blank Finland.
2014 WWU18C: CAN 7 – JPN 1
Mar 23, 2014
Canada starts Worlds with win
2014 PARA: CAN 3 – NOR 0 (Bronze)
Mar 15, 2014
Billy Bridges scored a pair of goals to lead Canada to a Paralympic bronze.
2014 PARA: USA 3 – CAN 0 (Semifinal)
Mar 13, 2014
Corbin Watson made seven saves, but Canada will play for Paralympic bronze.
2014 PARA: CAN 1 – CZE 0 (Preliminary)
Mar 11, 2014
Westlake scored the lone goal to help Canada to a perfect preliminary round.
2014 PARA: CAN 4 – NOR 0 (Preliminary)
Mar 09, 2014
Adam Dixon scored twice to lead Canada to its second straight win in Sochi.
2014 PARA: CAN 10 – SWE 1 (Preliminary)
Mar 08, 2014
Gale, Dixon and Rempel had four points each to lead Canada to a win.
2010 OLYW: Flag Raising
Feb 10, 2010
Canada's National Women's Team taking part in the Flag Raising ceremony at the Olympic Village in Vancouver, B.C.
Schedule
Close
Credit  
Close
Photo Credit: