Hockey legend unveils Chevrolet Safe and Fun Promise Quilt - 1,000 unique pledges
to keep the game of hockey safe and fun for all.
Calgary, AB – Bobby Orr revealed the biggest promise of his life today - a 400 square foot patchwork of individual pledges to uphold the values of respect and responsibility in our nation’s game from 1,000 members of Canada’s minor hockey community.
The Chevrolet Safe & Fun Promise Quilt was unveiled by Orr in Calgary on the eve of National Hockey Parent Day in Canada (November 5), which kicks off the Hockey Canada’s annual Hockey Canada Week (November 5-12, 2005).
For the past six months, the quilt has grown one unique promise at a time as it criss-crossed Canada with the Chevrolet Safe & Fun Hockey program, a series of one- and three-day events for minor hockey players, parents and coaches. At each event, participants were asked to decorate small swatches of cloth with words and pictures to illustrate the values of respect and responsibility in hockey. The first to decorate swatches were Chevrolet Safe & Fun Hockey ambassadors Orr, NHL Hall of Fame Member Mike Bossy and National Women’s Hockey Team member and Olympic Gold Medalist Cassie Campbell.
“Hockey is a game that relies on teamwork, and I am humbled by the results of this remarkable team effort to commit to a respectful and responsible hockey experience for all,” said Bobby Orr. “To see a promise from a seven year-old player in Vancouver next to one from a parent in Charlottetown demonstrates that regardless of where you’re from, everyone in the minor hockey community shares the same responsibility to develop better people through sport.”
“GM Canada and our network of Chevrolet dealers across Canada have a long history of supporting amateur hockey, and the Chevrolet Safe & Fun Promise Quilt builds on this legacy in a new and meaningful way,” said Tom Laurie, manager, advertising and communications, GM of Canada. “The act of actually signing one's name and personalizing a swatch will have a positive and lasting impact on all involved in our national sport.”
The completed Chevrolet Safe & Fun Promise Quilt will be displayed at hockey events and venues across the country in the year ahead to help communicate the important values of respect and responsibility in hockey.
The Chevrolet Safe & Fun Promise Quilt initiative is an extension of the Chevrolet Safe & Fun Hockey program, created by Orr and General Motors in 1999 to instill the values of respect and responsibility in hockey through on- and off-ice activities.
About GM’s commitment to amateur sports and the community
GM Canada has a longstanding history of supporting amateur sports across the country and developing athletes of all levels. GM has an overarching philosophy that includes its support of initiatives such as the Chevrolet Safe and Fun Hockey program, an ongoing effort to foster the values of respect and responsibility in young players and their parents. GM Canada is also the official sponsor and exclusive vehicle provider for the nation’s premier developmental alpine racing series – the Pontiac GMC Cup –supporting elite amateur ski racers in Canada for more than 35 years. GM plays an active role in communities across the country with programs like GM Community Wheels, which offers a turnkey solution to the transportation needs of community agencies by providing them with GM vehicles; Saturn Kidspace is another program that assists communities in need of safe places for children to play. To date, more than 300 playgrounds have been built as part of this initiative.
|For more information:|
Francis Dupont Manager, Media Relations/Communications Hockey Canada 403-777-4564 email@example.com
Morgan Bell Coordinator, Media Relations Hockey Canada 403-284-6427 firstname.lastname@example.org
|Esther Madziya Coordinator, Media Relations Hockey Canada 403-284-6484 email@example.com|