Hockey legend unveils Chevrolet Safe and Fun Promise Quilt - 1,000 unique pledges
to keep the game of hockey safe and fun for all.
Calgary, AB – Bobby Orr revealed the biggest promise of his life today - a 400 square
foot patchwork of individual pledges to uphold the values of respect and responsibility in our nation’s game
from 1,000 members of Canada’s minor hockey community.
The Chevrolet Safe & Fun Promise Quilt was unveiled by Orr in Calgary on the eve of National Hockey
Parent Day in Canada (November 5), which kicks off the Hockey Canada’s annual Hockey Canada Week (November
For the past six months, the quilt has grown one unique promise at a time as it criss-crossed Canada with
the Chevrolet Safe & Fun Hockey program, a series of one- and three-day events for minor hockey players,
parents and coaches. At each event, participants were asked to decorate small swatches of cloth with
words and pictures to illustrate the values of respect and responsibility in hockey. The first to decorate
swatches were Chevrolet Safe & Fun Hockey ambassadors Orr, NHL Hall of Fame Member Mike Bossy and
National Women’s Hockey Team member and Olympic Gold Medalist Cassie Campbell.
“Hockey is a game that relies on teamwork, and I am humbled by the results of this remarkable team effort
to commit to a respectful and responsible hockey experience for all,” said Bobby Orr. “To see a promise from
a seven year-old player in Vancouver next to one from a parent in Charlottetown demonstrates that regardless
of where you’re from, everyone in the minor hockey community shares the same responsibility to develop better
people through sport.”
“GM Canada and our network of Chevrolet dealers across Canada have a long history of supporting amateur
hockey, and the Chevrolet Safe & Fun Promise Quilt builds on this legacy in a new and meaningful way,”
said Tom Laurie, manager, advertising and communications, GM of Canada. “The act of actually signing
one's name and personalizing a swatch will have a positive and lasting impact on all involved in our national
The completed Chevrolet Safe & Fun Promise Quilt will be displayed at hockey events and venues across
the country in the year ahead to help communicate the important values of respect and responsibility in
The Chevrolet Safe & Fun Promise Quilt initiative is an extension of the Chevrolet Safe & Fun
Hockey program, created by Orr and General Motors in 1999 to instill the values of respect and responsibility
in hockey through on- and off-ice activities.
About GM’s commitment to amateur sports and the community
GM Canada has a longstanding history of supporting amateur sports across the country and developing
athletes of all levels. GM has an overarching philosophy that includes its support of initiatives such
as the Chevrolet Safe and Fun Hockey program, an ongoing effort to foster the values of respect and
responsibility in young players and their parents. GM Canada is also the official sponsor and exclusive
vehicle provider for the nation’s premier developmental alpine racing series – the Pontiac GMC Cup
–supporting elite amateur ski racers in Canada for more than 35 years. GM plays an active role in
communities across the country with programs like GM Community Wheels, which offers a turnkey solution to the
transportation needs of community agencies by providing them with GM vehicles; Saturn Kidspace is another
program that assists communities in need of safe places for children to play. To date, more than 300
playgrounds have been built as part of this initiative.