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Record Ratings for World Hockey Championship Gold Medal Game
WMC.017.04
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May 10, 2004
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TORONTO () - TSN's coverage of Canada's 5-3 come-from behind win over Sweden in yesterday's gold medal game from Prague was the highest rated IIHF Men's World Hockey Championship game ever on TSN with a total national audience of 1,142,000 viewers* to both the live and encore broadcast combined (live at 2:30 p.m. ET - 963,000 viewers; encore at 7:30 p.m. ET - 179,000 viewers).
Audience levels peaked at 1,087,000 viewers during the final 30 minutes of

the game from 4:30 p.m. to 5 p.m. ET. With an additional 128,000 viewers watching the gold medal game live on RDS, a total of 1,270,000 Canadians watched Canada win its second straight World Hockey Championship title.

TSN's live coverage of Canada's 2-1 semifinal win against Slovakia on Saturday, May 8 at 10 a.m. ET was the network's highest rated World Championship semifinal game with 422,000 viewers. An additional 211,000 viewers tuned in at 7:30 p.m. ET for the game's encore presentation. TSN's coverage of Team Canada at this year's IIHF Men's World Hockey Championship (9 games) averaged 399,000 viewers (live and encore combined) - a three per cent increase from last year's World Hockey Championship, which drew 386,000 viewers (live and encore combined).

TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.** TSN's comprehensive broadcast schedule also includes the NHL, Toronto
Maple Leafs and international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all four golf Majors, Season of Champions curling, Formula One, NASCAR, Champ Car and IRL auto racing, Blue Jays baseball, NBA, figure skating and amateur sports action. TSN is available in eight million households. TSN's programming and news content is also available on-line at TSN.ca.

*Source: Nielsen Media Research. 2+ audience, excludes pre-game and

post-game

* Spring/Summer Roper Reports Canada, July 26-


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

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