Hockey Canada Network |
News
Nike and Canadian Hockey Association Score With Five-Year Sponsorship Agreement
NR.098.97
|
October 15, 1997
|
|

TORONTO, ON -- The Canadian Hockey Association announced Wednesday that it has agreed to a five-year sponsorship program with NIKE Canada Ltd. to promote the country's national game and help develop the hockey skills of young males and females across Canada.

The Canadian Hockey Association welcomed NIKE as a Premier sponsor during a news conference at the York University Ice Gardens. The launch highlighted a multi-level skills development program which has been developed by the Canadian Hockey Association, with the support of NIKE to benefit young hockey players and coaches.

The major components of the long-term commitment include:

  • The donation by Nike of 5,000 coaching manuals to the CHA's 2,500 minor hockey associations. The NIKE Skills Development Program manuals, developed by a sub-committee of the CHA Coaching Committee in honour of the late Gordon Juckes -- a long-time president of the Canadian Amateur Hockey Association -- are designed to help coaches develop the skill of Atom (10-11) and Pee Wee-aged (12-13) players. Additional manuals, which will be written in both English and French, will be available to the associations at cost ($19.95), starting Nov. 1.

  • The NIKE Skills Development Program Achievement Certificate, a four-phase initiative that rewards players for successfully performing a series of skills. Players receive a certificate and paste-on decals that they receive as they complete each phase.

  • NIKE and the Canadian Hockey Association will host 10 two-day skills development hockey camps in major cities/regions across Canada between January and March 1998. Boys and girls who participate in house-league hockey will receive two days of instruction and will be tested by the SPORTQUEST program, which measures skill and fitness levels.

  • High-performance camps for male and female players will be staged in Calgary, starting in the summer of 1998. The camps will provide advanced on-ice and off-ice instruction to some of the country's top young male and female players, helping them prepare for possible participation in future high-calibre international events such as the World Junior Hockey Championship, the Women's World Hockey Championship and/or the Winter Olympic Games.

"NIKE is looking forward to joining the Canadian Hockey Association as one of its Premier sponsors," said John Chappell, President of NIKE Canada. "The CHA is a world leader in developing high-achieving young hockey players who also serve as outstanding ambassadors for our country. While NIKE is proud of its place as a leader in the global sports marketing industry, we also share the CHA's commitment to hockey players of all ages and skill levels, and to the volunteers who guide them.

"Today's announcement will hopefully support a continued tradition of excellence in Canadian hockey, while encouraging participation in this wonderful sport."

"The partnership between the Canadian Hockey Association and NIKE is a tremendous opportunity for us to offer new development programs to both our players and coaches," said CHA President Murray Costello. "This major commitment by NIKE and our other corporate partners makes it much easier for us to continue producing winners on and off the ice in all areas of our game."


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

Videos
Photos
2014 WWU18C: CAN 5 – USA 1
Mar 30, 2014
U18 women win gold.
2014 WWU18C: CAN 1 – RUS 0 (OT)
Mar 29, 2014
Canada edges Russia in overtime.
2014 WWU18C: CAN 5 – CZE 0
Mar 26, 2014
Canadians shut out Czechs.
2014 WWU18C: CAN 7 – FIN 0
Mar 24, 2014
U18 women blank Finland.
2014 WWU18C: CAN 7 – JPN 1
Mar 23, 2014
Canada starts Worlds with win
2014 PARA: CAN 3 – NOR 0 (Bronze)
Mar 15, 2014
Billy Bridges scored a pair of goals to lead Canada to a Paralympic bronze.
2014 PARA: USA 3 – CAN 0 (Semifinal)
Mar 13, 2014
Corbin Watson made seven saves, but Canada will play for Paralympic bronze.
2014 PARA: CAN 1 – CZE 0 (Preliminary)
Mar 11, 2014
Westlake scored the lone goal to help Canada to a perfect preliminary round.
2014 PARA: CAN 4 – NOR 0 (Preliminary)
Mar 09, 2014
Adam Dixon scored twice to lead Canada to its second straight win in Sochi.
2014 PARA: CAN 10 – SWE 1 (Preliminary)
Mar 08, 2014
Gale, Dixon and Rempel had four points each to lead Canada to a win.
2014 PARA: Welcome to Sochi
Mar 02, 2014
Canada’s National Sledge Team has arrived ahead of the Paralympics.
2010 OLYW: Flag Raising
Feb 10, 2010
Canada's National Women's Team taking part in the Flag Raising ceremony at the Olympic Village in Vancouver, B.C.
Schedule
Close
Credit  
Close
Photo Credit: