Hockey Canada Partnerships

Imperial Oil
Premier Marketing Partner
Since 1981

Under Imperial Oil, Esso is the title sponsor of the Esso Cup, Canada’s National Female Midget Championship, and supports Esso Fun Days and Esso Medals of Achievement, established in 1981 to build champions on the ice and in life. To date over two million medals of achievement and over 30 million certificates of participation have been awarded to young boys and girls on behalf of Esso to help further their dreams.


Premier Marketing Partner
Since 1999

Nike has been supporting Hockey Canada for more than 25 years, outfitting Canada’s men’s and women’s national teams and aiding their pursuit of gold in the international game. In 2006, Canada’s new national team sweater and socks, worn by Canada’s Olympic gold medal-winning 2006 women’s team and gold medal-winning National Junior Teams in 2006, 2007 and 2008, were introduced using the new Swift design and technology.


Premier Marketing Partner
Since 1995

RBC is the title sponsor of the RBC Cup, Canada's National Junior A Championship, and also sponsors the National Junior A Scholarship Award and the Canadian Junior Hockey League Player of the Year Award. As a commitment to growing hockey, RBC Play Hockey is a collection of programs and partnerships including RBC Play Hockey grants, which provides financial support to hockey projects and communities across North America.


Premier Marketing Partner
Since 2004

A premier sponsor of the IIHF World Junior Championship and title sponsor of the TELUS Cup, Canada’s National Midget Championship, TELUS supports the ongoing development and future success of young athletes throughout Canada. Recognizing that it takes years of time, dedication and commitment to become a champion, TELUS partners with Hockey Canada to provide resources that help identify and develop talent early.


Premier Marketing Partner Since 1997

The Sports Network (TSN) and Réseau des Sports (RDS) are the official broadcasters of Hockey Canada. The 16-year relationship includes international and national events: the IIHF World Championship, IIHF World Women’s Championship, IIHF World Junior Championship, TELUS Cup, RBC Cup, Esso Cup, World Junior A Challenge, National Women’s U18 Championship, World Sledge Hockey Challenge and World U17 Hockey Challenge.  

2017 HCF: Dreams Come True in Dawson Creek
The Hockey Canada Foundation paid a visit to northern B.C. during the 2017 World Under-17 Hockey Challenge.
BDO launches Goals for Kids program
As part of the BDO Goals for Kids program, $100 will go to minor hockey associations across the country for every Team Canada goal scored at Hockey Canada-hosted international events, and $50 will be donated for every goal scored at a trio of national championships – the Esso Cup, TELUS Cup and RBC Cup.
2017 HCF: Hitting the links for hockey
Hitting the links for hockey
2017 HCF: Canadian hockey comes together at gala
A who's-who of hockey, including the Order of Hockey in Canada honourees, members of Canada's gold medal-winning National Sledge Team and Team Canada alumni.