Hockey Canada Network |
News
D.I.F.D. Chosen As Charity of Choice for 2013 IIHF Ice Hockey Women's World Championship
NR.163.12
|
December 20, 2012
|
|

OTTAWA, Ont. – Hockey Canada announced Thursday that D.I.F.D. (Do It For Daron) will be the charity of choice for the 2013 IIHF Ice Hockey Women’s World Championship, taking place April 2-9 at SBP Arena in Ottawa and the Nepean Sportsplex. D.I.F.D. is a youth-driven initiative at The Royal focused on raising awareness and inspiring conversations about youth mental health.

Several initiatives are planned to support and raise money for D.I.F.D. at The Royal, including:

  • Tickets - D.I.F.D. supporters can purchase tickets for the Wednesday, April 3 doubleheader games featuring the United States vs. Finland and Switzerland vs. Canada and sit in the dedicated “Power to the Purple” section of SBP Arena. Fans are encouraged to wear purple to show their solidarity to the cause. Five dollars from each ticket sold in this section will be donated to D.I.F.D. at The Royal. Individual tickets are available for $39 each through www.hockeycanada.ca/2013ottawa (promo code: DIFD), while group tickets (nine or more) can be purchased for $34 each by emailing 2013wwcgroups@hockeycanada.ca;
  • 50/50 – For the April 3 games, D.I.F.D. at The Royal will receive a portion of the 50/50 proceeds;
  • Programs - $1 from each program sale sold by a D.I.F.D. volunteers during the April 3 games will go to D.I.F.D. at The Royal.

“The Richardson family, through D.I.F.D. is having a very positive impact in the areas of mental health awareness and support,” said Fran Rider, co-chair of the 2013 IIHF Ice Hockey Women’s World Championship and president of the Ontario Women’s Hockey Association. “We have been approached by hockey players and parents who have had their lives impacted in a positive direction as a result of accessing assistance available.”

“We are so honoured and excited for D.I.F.D.’s partnership with the IIHF Ice Hockey Women’s World Championship,” said Stephanie and Luke Richardson, parents of Daron Richardson. “It will inspire more open conversations about youth mental health. Through conversations, we can gain better understanding of mental health, address our own stigmas and make it comfortable for our kids to talk about this important issue. Our family is grateful to have such enormous support from the hockey community.”

D.I.F.D. was created by friends and family of Daron Richardson, who lost her life to suicide at the young age of 14, and is inspired by hope for a future where young people will reach out for help without fear or shame. The charity supports programs and initiatives aimed at transforming youth mental health through research and education at The Royal, which is one of Canada’s foremost mental health care and academic health science centres. For more information on D.I.F.D., please visit www.difd.com.

The 2013 IIHF Ice Hockey Women’s World Championship is being hosted in partnership by Hockey Canada, the Ontario Women’s Hockey Association and Senators Sports and Entertainment. The 2013 edition will mark the sixth time Canada has hosted the women’s world championship, joining 1990 in Ottawa, Ont., 1997 in Kitchener, Ont., 2000 in Mississauga, Ont., 2004 in Halifax, N.S., and 2007 in Winnipeg, Man.

For more information on the 2013 IIHF Ice Hockey Women’s World Championship, please visit www.hockeycanada.ca/2013ottawa and follow through social media at www.twitter.com/hc_wwhc and www.facebook.com/worldwomens.


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Jason LaRose
Manager, Content Services
Hockey Canada
403-777-4553
jlarose@hockeycanada.ca

Kristen Lipscombe
Coordinator, Communications
Hockey Canada
403-284-6427
klipscombe@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

facebook.com/hockeycanada

twitter.com/hockeycanada

youtube.com/hockeycanadavideos

Videos
Photos
2014 Esso Cup: SUD 6 - FRA 3
Apr 24, 2014
A trio of Lady Wolves scores two goals each to lead Sudbury over Fraser Valley.
2014 WU18C: CAN 3 - SUI 2
Apr 24, 2014
Konecny’s late goal sends Canada to the semifinals in Lappeenranta.
2014 Esso Cup: WEY 3 - MON 2
Apr 24, 2014
Weyburn wrapped up its preliminary games with its fourth win of the Esso Cup.
2014 TELUS Cup: HFX 5 - OKA 4
Apr 24, 2014
Halifax scored four times in the third period to stun Okanagan.
2014 Esso Cup: SUD 3 - EDM 2
Apr 23, 2014
A pair of power play goals in the second led Sudbury to its third win.
2014 Esso Cup: FRA 7 – MON 2
Apr 23, 2014
The Phantom fired 50 shots on net in picking up its first win of the Esso Cup.
2014 TELUS Cup: HAL 3 - CHA 7
Apr 23, 2014
Eight players had multi-point games to lead Châteauguay to its first win.
2014 TELUS Cup: TOR 4 - MJ 2
Apr 23, 2014
Marco Bozzo’s hat trick helped the Young Nationals to another win.
2014 Esso Cup: STC 3 - WEY 2
Apr 23, 2014
The Sabres scored three in the first and hung on to defeat the Gold Wings.
2014 TELUS Cup: OKA 1 - PA 1
Apr 23, 2014
Kjargaard and Bryshun traded goals in yet another tie game.
2014 TELUS Cup: TOR 3 - HFX 0
Apr 22, 2014
Longo a marqué deux fois pour procurer un premier gain aux Young Nationals.
2014 Esso Cup STC 2 – SUD 1
Apr 22, 2014
A shorthanded goal from Alexa Vasko late in the second was the difference.
Schedule
Close
Credit  
Close
Photo Credit: