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World Juniors Release The Official Theme Song for The IIHF World Junior Championships
WJC.012.11
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November 16, 2011
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THE 2012 IIHF WORLD JUNIOR CHAMPIONSHIPS - “I WAS THERE”

Hockey and music fans alike gathered in Calgary, Alberta to witness Paul Brandt launch the World Junior Season

Calgary, Alberta – With a short 40 days until the puck drops on the 2012 World Juniors, Paul Brandt stirred up some hockey excitement today with the debut of the official song of the 2012 IIHF World Junior Championships “I Was There.”

Hockey teams, parents and both hockey and music fans gathered at The CORE over the lunch hour for a chance to say they were there for the inaugural performance, and hear the track before it officially drops later today.

“We wanted an anthem that would channel the spirit of hockey and really encompass what it means to be an Albertan,” Jim Peplinski, Co-Chair of the 2012 World Junior Championships. “To be able to bring the World Juniors to Alberta’s two largest cities has always been a goal of ours, and Paul Brandt was able to capture so many emotions and memories that are at the heart of this sport, as well as the pride that so many Albertans take in the sport.”

The song, which shares its title with the World Juniors slogan, is now available for download at www.hockeycanada.ca/2012juniors, or through iTunes in early December 2011.

 “We all have our own ‘I Was There’ moments, whether it be getting up at 5 a.m. to drive our children to practice; cheering on a friend; scoring tickets to a major game; or playing a pick-up game of pond hockey,” said Paul Brandt. “The World Juniors are held in such high regard, and I wanted to reflect the true passion and pride of all Canadians by creating a song that everyone could relate to and get excited about.”

The 2012 IIHF World Junior Hockey Championship will kick-off on December 26 in both Edmonton and Calgary.  Team Canada, silver medalists at the 2011 championship, will began their quest for gold against Finland on the 26th at 1:30 pm MT in Edmonton at Rexall Place.  Full tournament schedule: http://hockeycanada.ca/2012juniors

Footage from the event will be uploaded to www.hockeycanada.ca/2012juniors later this week.

About the World Juniors

The International Ice Hockey Federation World Under 20 Championship (colloquially known as the World Junior Championship) is an annual event for national under-20 ice hockey teams from around the world. The tournament features the top ten ranked hockey nations in the world, from which a world champion is crowned.  The 2012 World Junior Championship will be held December 26 - in Edmonton and Calgary

About Paul Brandt

Paul Brandt is the most awarded male Canadian country artist in history. Born in Calgary, Alberta, Canada, his first big break was in 1996 with the single "My Heart has a History", which hit number one in Canada and made him the first Canadian male country artist to reach the Billboard Top Ten in the US since Hank Snow in 1974. Paul has nine tremendously successful albums to his credit to date. In September 2011 Paul released his latest album Give It Away, and his first ever Box Set collection titled NOW, featuring all of his award-winning albums and much more. In addition to his music, Paul also has a strong passion for helping people, working with a number of charities, including his own foundation, The Priceless Gift of Hope Foundation, and being involved with humanitarian pursuits around the globe.

For more information and interview inquiries please contact:

Renee Hammill
Brookline Public Relations
Office: 403 538 5641 ext 110
Cell: 403 589 2348                                     

rhammill@brooklinepr.com


For more information:

André Brin
Director, Communications
Hockey Canada
403-777-4557
abrin@hockeycanada.ca

Francis Dupont
Manager, Media Relations/Communications
Hockey Canada
403-777-4564
fdupont@hockeycanada.ca

Keegan Goodrich
Coordinator, Media
Hockey Canada
403-284-6484
kgoodrich@hockeycanada.ca

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