CALGARY, Alta. – Hockey Canada, in partnership with Hockey Alberta and the St. Albert Minor Hockey
Association, announced Friday several development activities for female hockey players taking place in
conjunction with the 2011 Esso Cup, Canada’s National Female Midget Championship, set for April 17-23 at
Servus Place in St. Albert, Alta.
The development activities include two Esso Fun Days, one for young girls and one for adult women,
designed to give new female players the opportunity to try hockey in a positive environment. The youth Esso
Fun Day is scheduled for Sunday, April 17 starting at 1 p.m. MT inside the Troy Murray Rink, while the adult
women’s Esso Fun Day is set for Monday, April 18 starting at 5 p.m. MT inside the Mark Messier Rink, both at
Servus Place. Registration is free of charge and includes on- and off-ice sessions, as well as a
complimentary jersey and Esso Cup game ticket for each participant.
Other Esso Cup development activities taking place during the event include the McDonald’s In The Line Up
program, intermission mini-games, Esso puck drops and Experience a Dream, which will give female minor hockey
players the chance to join a participating 2011 Esso Cup team for both off- and on-ice warmups.
“Esso Fun Days are a great way for new female hockey players of any and all ages to learn the basic skills
and rules of the game,” said Trina Radcliffe, manager of female development for Hockey Canada. “All of the
development activities taking place during the Esso Cup will instil in their participants important qualities
such as confidence and sportsmanship, while also giving them a chance to make new friends and have fun.”
For more information on any of the development activities taking place during the 2011 Esso Cup, please
contact Radcliffe at email@example.com or
In addition to these Esso Cup development activities, Hockey Alberta is hosting the RBC Play Hockey -
Girls Festival at Servus Place, which kicks off Friday, April 15 with a three-day skills camp for Atom- and
Peewee- aged players featuring instruction from two-time Olympic gold medallist Carla MacLeod, and concludes
Saturday, April 23 with an information session on post-secondary options for female hockey players, led by
Carleton University head coach Shelley Coolidge.
The RBC Play Hockey - Girls Festival will also include three-on-three challenges for minor female hockey
players, a goalie skills camp, learning opportunities for aspiring female coaches and officials, a female
hockey hot stove featuring various special guests and a Team Alberta Challenge zone camp. For more information contact Barb Marsh, manager of hockey development for Hockey Alberta, at firstname.lastname@example.org or 403-342-6777.
“This festival will put the female game on display and expose people to the female hockey opportunities in
our province,” said Rob Litwinski, general manager of Hockey Alberta. “We have seen significant growth in
female registration over the past several years and plan to continue growing our numbers in the years to
This year’s Esso Cup, will help celebrate the City of St. Albert’s 150th anniversary by bringing together
the best female Midget hockey teams from across the country, including five regional champions and host team
the St. Albert Slash of the Alberta Major Midget Female Hockey League.
TICKET INFORMATION: A full-event ticket package, allowing general admission to all 19
games, including the semifinals and medal games is available. This ticket package
provides fantastic value for hockey fans, representing $80 in savings over individually-priced tickets. Email
email@example.com or call 1-888-676-7661 for
BROADCAST INFORMATION: The gold medal game will be broadcast on TSN/RDS, the official
broadcasters of Hockey Canada, on Saturday, April 23. Please check your local listings for broadcast times.
All other games, including the round robin, semifinals and bronze medal game, will be available online
through FASTHockey at hockeycanada.fasthockey.com for $7 per game.
MEDIA INFORMATION: Members of the media who wish to cover the 2011 Esso Cup must request
accreditation from Hockey Canada by filling out and returning the form available online HERE by Friday, April
8. Please contact Kristen Lipscombe, Hockey Canada’s coordinator of communications, at 403-826-4819 or firstname.lastname@example.org for any interview requests
leading up to and during the 2011 Esso Cup.