Norm O’Reilly

Norm O’Reilly is an associate professor in sport management, specializing in sport business at the School of Human Kinetics, Faculty of Health Sciences at the University of Ottawa. He teaches courses related to sport management, sport finance, and sport marketing. Dr. O’Reilly teaches in both official languages.

Dr. O’Reilly has previously taught at the David Falk Center for Sport Management at Syracuse University, the Graduate School of Business at Stanford University, the School of Sports Administration at Laurentian University, and the Ted Rogers School of Management at Ryerson University. A holder of B.Sc., MA, MBA and PhD degrees and a former school director and director of a research centre (the Institute for Sport Marketing) at Laurentian, Dr. O’Reilly is an active researcher and engaged member of the Canadian sport community. He has published three books, over 40 articles in refereed management journals and over 75 conference proceedings and case studies in the areas of sport management, tourism marketing, marketing, sport finance, and social marketing. At conferences, he has won eight Best Paper awards. Norm is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007.

Dr. O’Reilly holds a PhD in Management from the Sprott School of Business at Carleton University, an MBA from the Telfer School of Management at the University of Ottawa, an MA in Sports Administration from the University of Ottawa, and a B.Sc. (Kinesiology) from the University of Waterloo. Dr. O’Reilly also holds the CGA Accounting Designation.

He is the North American editor of the Journal of Sponsorship and is the principal investigator on a SSHRC grant on urban youth sport participation. He is also a co-investigator on SSHRC grant related to sponsorship, country images and mega-events. Dr. O’Reilly also sits on the editorial boards of the International Journal of Sport Finance, the International Journal of Sport Communications, and is a regional editor for the Sport, Business, and Management Journal. Dr. O’Reilly has also been involved with a number of major research projects included projects with Gatorade, expeditions to Mount Everest Base Camp and Mount Aconcagua, and ParticipACTION. 

Prior to joining academia, Dr. O’Reilly had involvement as a sport practitioner, including senior policy officer at Sport Canada, team manager and office manager at Triathlon Canada, and event manager for the 2008 Toronto Olympic Bid. He has been a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Committee at the Olympic Games. Dr. O’Reilly has also sat on the boards of the Canadian Olympic Committee, Triathlon Canada and Diving Canada. 

Dr. O’Reilly is also an active athlete. He is former captain of the University of Ottawa Gee Gee’s swim team and a member of the University of Waterloo OUA champion Nordic ski team in 1996. He has completed six Ironman triathlons and represented Canada at five long distance world triathlon championships in his age-group, finishing as high as 17th in 1997. He is an active hockey player, skier, runner, and has taken up mountain climbing, where he recently climbed to the summit of Mount Aconcagua, the highest mountain in North and South America.