International Marketing Partners

Air Canada

The official air carrier of Hockey Canada, Air Canada not only helps Canada’s national teams reach international events around the world every season, but helps club teams travel to points across the country for Canada’s national championships every spring. Canada's largest domestic and international full-service airline, Air Canada is also the largest provider of scheduled passenger services in the domestic market.


General Mills

General Mills Canada provides nutritious snacks for attendees at all of Canada’s national and international championships. With the primary focus being youth, nutrition and fitness, General Mills is dedicated to fostering good nutrition and fitness behaviours amongst young Canadians through the Champions for Health Kids program and has been a longtime supporter of a number of organizations, including Hockey Canada.


General Motors

General Motors’ flagship program, Chevrolet Safe & Fun Hockey, was developed for minor hockey players (ages six to nine), coaches and parents to teach the fundamentals of Canada’s game while developing a positive attitude towards healthy competition. Chevrolet Safe & Fun jamborees and festivals are held across the country to continue developing the skills needed to succeed, not only on the ice, but in life as well.



McDonald’s delivers multiple in-venue promotions during Hockey Canada’s national events to enhance the experience and atmosphere for fans, and have recently launched the atoMc Hockey program, which, with the help of atoMc ambassadors Tessa Bonhomme, Drew Doughty and Marc-André Fleury, provides minor hockey teams with a full set of pro-style jerseys and socks, along with official Hockey Canada Atom coaching materials.


Molson Coors Brewing Company

Molson Canadian is a true fan and proud partner of Hockey Canada for close to a decade, having been involved in Adult Rec hockey and the Molson Fantasy Camp. With roots dating back to 1786 and a time-honored tradition of brewing quality beers, Molson Canada is proud to be the nation’s preferred brewer and to play a role in the growth of the game from coast to coast and in the success of Canada internationally.



Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.



Samsung Electronics Inc. has exclusive promotional rights in four categories – consumer electronics, home appliances, wireless and IT – as well as full event sponsorship benefits at all Hockey Canada-hosted events. In 2009, Samsung partnered with TELUS for their Sweet Deals promotion, which gave members of Canada’s women’s and sledge teams a new Samsung phone with a TELUS plan, allowing athletes to stay connected.


Tim-Br Mart

One of Hockey Canada’s newest international partners, Tim-Br Mart launched its TimbrTube contest in 2010, encouraging minor hockey teams from across the country to upload a video of their team and possibly win the chance to see Canada go for gold at the 2011 IIHF World Junior Championship. From its humble beginnings in Winnipeg in 1967, Tim-Br Mart now has more than 700 stores and over $2 billion in annual purchases



In 2011, Kraft launched its Kraft Assist program, where consumers can win head-to-toe Bauer hockey gear by entering their unique PIN on the Kraft website. For every PIN entered, Kraft’s Gear Up program will contribute 10 cents to Kraft Assist to support the Hockey Canada Foundation. In the first year, Kraft made a donation of to $25,000 to the Hockey Canada Foundation to assist with grassroots hockey across Canada.


Boston Pizza

Boston Pizza has had major promotions in their restaurants during recent IIHF World Junior Championships, giving away Team Canada prizes, including a set of collectable glasses and a Team Canada jersey. Since 1990, the Boston Pizza Foundation has raised more than $12.1 million through various fundraising initiatives in its restaurants across Canada, supporting local, national, and global non-profit organizations.



The official equipment provider to Team Canada, Bauer’s Design-A-Mask contest has been a staple during the IIHF World Junior Championship, getting young people aged 18 and under to contribute their design for Team Canada’s goalie masks. The winners not only get to see their designs on Team Canada’s goaltenders during the tournament, they also receive a replica for them to remember their contribution to Team Canada.



Canada’s largest courier company not only delivers innovative products and superior service on which you can depend, it delivers Hockey Canada to championships across the country and around the world, making sure equipment gets where it needs to go. With more couriers, vehicles and planes in more places than any other courier in Canada, Purolator provides solutions that are right for you – whenever you need to ship.



Delissio has exclusive promotional rights in two categories – Frozen Pizza and Ice Cream– as well as full event sponsorship benefits at all Hockey Canada-hosted events.