Hockey Canada Partnerships


The official equipment provider to Team Canada, Bauer’s Design-A-Mask contest has been a staple during the IIHF World Junior Championship, getting young people aged 18 and under to contribute their design for Team Canada’s goalie masks. The winners not only get to see their designs on Team Canada’s goaltenders during the tournament, they also receive a replica for them to remember their contribution to Team Canada.


Boston Pizza

Boston Pizza has had major promotions in their restaurants during recent IIHF World Junior Championships, giving away Team Canada prizes, including a set of collectable glasses and a Team Canada jersey. Since 1990, the Boston Pizza Foundation has raised more than $12.1 million through various fundraising initiatives in its restaurants across Canada, supporting local, national, and global non-profit organizations.


Canadian Tire

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General Mills

General Mills Canada provides nutritious snacks for attendees at all of Canada’s national and international championships. With the primary focus being youth, nutrition and fitness, General Mills is dedicated to fostering good nutrition and fitness behaviours amongst young Canadians through the Champions for Health Kids program and has been a longtime supporter of a number of organizations, including Hockey Canada.



Chevrolet has recently launched the all new Chevrolet Power of Play Hockey Program, an exciting initiative specifically for Peewee coaches and their players. By teaming up with an all-star group of Canadian hockey ambassadors, the program aims to help young athletes become more well-rounded people by promoting the positive values they learn while playing the sport they love.



In 2011, Kraft launched its Kraft Assist program, where consumers can win head-to-toe Bauer hockey gear by entering their unique PIN on the Kraft website. For every PIN entered, Kraft’s Gear Up program will contribute 10 cents to Kraft Assist to support the Hockey Canada Foundation. In the first year, Kraft made a donation of to $25,000 to the Hockey Canada Foundation to assist with grassroots hockey across Canada.



McDonald’s atoMc Hockey / Équipe McDo is proud to support more than 52,000 minor hockey players across Canada. McDonald's grassroots hockey program provides game jerseys, socks, Hockey Canada coaching materials and more to support coaches and players. atoMc Hockey / Équipe McDo celebrates teamwork throughout the season with our Golden Moments jerseys and program ambassadors, Tessa Bonhomme, Drew Doughty and Marc-André Fleury.


Molson Coors Brewing Company

Molson Canadian is a true fan and proud partner of Hockey Canada for close to a decade, having been involved in Adult Rec hockey and the Molson Fantasy Camp. With roots dating back to 1786 and a time-honored tradition of brewing quality beers, Molson Canada is proud to be the nation’s preferred brewer and to play a role in the growth of the game from coast to coast and in the success of Canada internationally.



Entering its second decade of sponsorship, PepsiCo – including Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events. PepsiCo has continuously shown excellent support, from supplying access to the Gatorade Sports Institute to getting behind Team Canada and uniting its fans with the Pepsi Cheer.



Samsung Electronics Inc. has exclusive promotional rights in four categories – consumer electronics, home appliances, wireless and IT – as well as full event sponsorship benefits at all Hockey Canada-hosted events. In 2009, Samsung partnered with TELUS for their Sweet Deals promotion, which gave members of Canada’s women’s and sledge teams a new Samsung phone with a TELUS plan, allowing athletes to stay connected.


Sport Chek

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Tim-Br Mart

One of Hockey Canada’s newest international partners, Tim-Br Mart launched its TimbrTube contest in 2010, encouraging minor hockey teams from across the country to upload a video of their team and possibly win the chance to see Canada go for gold at the 2011 IIHF World Junior Championship. From its humble beginnings in Winnipeg in 1967, Tim-Br Mart now has more than 700 stores and over $2 billion in annual purchases

HCF: 2015 Celebrity Classic gala
2015 Hockey Canada Foundation Celebrity Classic gala
HCF: 2015 Celebrity Classic golf
2015 Hockey Canada Foundation Celebrity Classic Golf
TCAA: 1993-94 NJT brunch
Members of Canada’s 1993 and 1994 National Junior Teams have gathered in Toronto for a WJC reunion.
100 Years: Celebrating a century
Hockey Canada marked 100 years with a special meeting at the Château Laurier, where it all began back in 1914.